Prof to Prof

Stukent.inc

Why Listen? Teaching in higher education shouldn't feel like you're figuring it out alone. This podcast is built to give you direct access to the real, tested strategies your peers are using to solve today's classroom challenges. In every episode, you’ll get practical insight from fellow educators, hear about classroom innovation, and see how to bring real-world experience to your syllabus. It’s quick, actionable advice you can listen to on your commute or while grading, giving you the fresh ideas and confidence you need to walk into your next lecture ready to inspire.

Episodes

  1. 6d ago

    Navigating Political Topics and Embracing Ambiguity in the Classroom with Terry Sullivan

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode of Prof to Prof, consultant and author Terry Sullivan explores how to guide students through volatile, politically charged business topics without taking sides. Discover strategies for depoliticizing trade discussions by grounding analysis strictly in data, numbers, and business impacts. You’ll learn how to transform "I don't know" into an empowering learning tool, helping students build comfort with ambiguity and develop the critical reasoning skills needed to navigate an unpredictable global market.

    Navigating Political Topics and Embracing Ambiguity in the Classroom with Terry Sullivan

  2. Oct 20

    The News Is the Curriculum: Turning Geopolitical Chaos into Teachable Moments With Terry Sullivan

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode of Prof to Prof, consultant and author Terry Sullivan shares practical ways to connect breaking global news directly to international marketing frameworks. Discover how real-world headlines, from drug tariffs and energy crises to supply chain pivots, can bring core marketing mix, PESTLE, and market entry strategies to your classroom in real time. You’ll learn how to help students analyze high-stakes corporate decisions, evaluate dynamic trade-offs, and treat live geopolitical news as an active classroom case study.

    The News Is the Curriculum: Turning Geopolitical Chaos into Teachable Moments With Terry Sullivan

  3. Oct 13

    The New Search Landscape Strategy, Mindsets, and Frameworks Steve Wiideman

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode of Prof to Prof, SEO expert Steve Wiideman explores how artificial intelligence is changing search and what marketing instructors should teach next. He explains why search is no longer limited to Google and shows how consumers now move between AI platforms, social media, video, review sites, and traditional search when making decisions. Steve breaks down how brands earn visibility through clear messaging, trusted citations, and authority across the web. He also shares practical classroom exercises instructors can use to help students evaluate AI search results, track brand mentions, and measure discoverability beyond rankings and clicks. Learn how to build on the SEO concepts you already teach while preparing students for a search landscape shaped by prompts, AI-generated answers, and changing consumer behavior.

    The New Search Landscape Strategy, Mindsets, and Frameworks Steve Wiideman

  4. Oct 6

    Bringing AI SEO into the Classroom: Audits, Workflows, and Student Projects Scott Cowley

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode of Prof to Prof, Scott Cowley, associate professor of marketing and Director of the Digital Marketing Program at Western Michigan University, explains what students need to know about SEO in the age of AI. Drawing from current job-market research and his own classroom experience, Scott shows that traditional SEO skills still matter, but students must also understand how brands become recommendations within AI-generated answers. Designed for marketing and business faculty, this presentation makes concepts such as query fan-out and retrieval-augmented generation easier to teach. Scott shares practical ways instructors can bring GEO (generative engine optimization) into their courses through AI visibility audits, client projects, and content strategy exercises. Learn how to help students measure a brand’s presence in AI search, create content grounded in real evidence, and build portfolio projects that prepare them to discuss AI-ready marketing work in job interviews

    Bringing AI SEO into the Classroom: Audits, Workflows, and Student Projects Scott Cowley

  5. Sep 29

    Preparing the Next Generation of Digital Marketers with Ryan Russell

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode of Prof to Prof, Ryan Russell, associate lecturer of marketing at the University of Tennessee at Chattanooga and CEO of Lyft Media Group, shares actionable strategies to help educators train career-ready marketing graduates. Drawing from both agency leadership and classroom experience, Ryan explains why traditional textbooks and static “click skills” are no longer enough. He outlines how instructors can shift focus from search engine optimization (SEO) to answer engine optimization (AEO) and generative engine optimization (GEO) to keep pace with evolving search behaviors. Designed for marketing and business faculty, this presentation breaks down how to instill strategic curiosity, analytical literacy, and real-world confidence through experiential tools like Simternships. Learn how allowing students to fail and iterate through ambiguity builds true career readiness, why context matters more than content, and how partnering with industry professionals can continuously modernize your syllabus.

    Preparing the Next Generation of Digital Marketers with Ryan Russell

  6. Sep 22

    Enhancing Digital Marketing Education Through Real-World Simulation Experiences with Jeff Larson, Kathy Fredrickson, Ryan Russel, and Jackie Kuehl

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode of Prof to Prof, host Paul Kotter kicks off an instructor panel discussion featuring Jacqueline Kuehl (Director of the CalStat Marketing Center at DePaul University), Kathy Fredrickson (Director of the Digital Marketing Clinic at the University of Wisconsin), Ryan Russell (Faculty at the University of Tennessee at Chattanooga), and author and digital marketing scholar Jeff Larson. Drawing from real-world agency experience, academic leadership, and years in the classroom, this expert panel breaks down how simulation-based learning is transforming digital marketing education. Designed for marketing and business faculty, this live panel from the Fall 2025 Stukent Digital Summit explores why traditional assignments and live client accounts with real budgets fall short of preparing students for modern careers. The panelists reveal how running paid campaigns, managing ad spend, and navigating platform analytics inside a risk-free sandbox environment allows students to safely fail, iterate, and build authentic strategic curiosity. Learn how linking tactical execution back to core marketing theory bridges the gap to day-one job readiness, how student simulation metrics translate directly into compelling resume proof points, and how educators like you can easily integrate experiential courseware to foster deeper classroom engagement.

    Enhancing Digital Marketing Education Through Real-World Simulation Experiences with Jeff Larson, Kathy Fredrickson, Ryan Russel, and Jackie Kuehl

  7. Sep 15

    Using Bluesky for Teaching and Learning with Wahiba Chair and Elva Fisher

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode of Prof to Prof, award-winning educator Wahiba Chair and researcher Elva Fisher examine the emerging role of decentralized social media in higher education pedagogy. Drawing from an empirical study conducted at University Canada West, they share preliminary findings on how international ESL students used Bluesky as a low-stakes learning tool in a hybrid communication course. Their research reveals significant gains in student engagement, peer community, media literacy, and English writing development when using custom feeds and course hashtags on the platform. Beyond the research data, Wahiba presents a universal 5-step framework — covering purpose, structure, prompts, engagement, and measurement — that any instructor can use to integrate Bluesky into their syllabus. Learn how custom feeds create a safe, sandbox environment, how to handle platform moderation, and how to structure weekly microblogging prompts that encourage active learning and responsible AI tool usage.

    Using Bluesky for Teaching and Learning with Wahiba Chair and Elva Fisher

  8. Sep 8

    AI in Action: Tools, Tips, and Tricks for Teaching Marketing and Communications with Marcia Gomez

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode of Prof to Prof, Marcia Gomez, veteran communications professional, president of Black Canvas Communications, and full-time lecturer at the University of Miami School of Communication, delivers an actionable road map for integrating generative AI into marketing and public relations courses. Addressing common faculty concerns around academic integrity and student critical thinking, Marcia explains why educators must get ahead of AI usage by positioning intelligent systems as collaborators rather than ghostwriters. She introduces her custom-built PRESS framework (Position, Request, Explain, Style, Structure) designed to help students write context-rich prompts that drastically reduce hallucinations and elevate creative output. Designed for business, marketing, and communication instructors, this presentation provides plug-and-play classroom exercises that can be implemented immediately. Learn how to run fast-paced visual mood board challenges, direct AI client simulations, execute release-and-rewrite editing drills, and instill rigorous fact-checking habits in your students. Marcia emphasizes that while AI can rapidly generate initial drafts, human judgment, professional ethics, and authentic voice remain irreplaceable skills in modern communication education.

    AI in Action: Tools, Tips, and Tricks for Teaching Marketing and Communications with Marcia Gomez

  9. Sep 1

    Entry-Level Roles and Career Readiness: Evolving Dynamics in the Age of AI with Beatrice Epwene

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode of Prof to Prof, Dr. Beatrice Epwene, associate teaching professor of communication and AI researcher at Penn State Harrisburg, examines the rapid evolution of career readiness and entry-level positions. As AI capabilities scale exponentially and once-hyped roles like prompt engineering quickly become obsolete, Beatrice challenges higher ed instructors to break out of academic silos. Instead of preparing students for static job titles, she presents a framework for teaching timeless, "domain-agnostic competencies," including design-centered problem solving, algorithmic thinking, product architecting, agentic automation, and systems orchestration. Designed for marketing, business, and communication educators, this discussion outlines actionable tactics for transitioning students from fearing AI to leveraging multi-agent systems as collaborators. Learn how to update your syllabus for the AI-first workforce and navigate shifting entry-level expectations to help your students enter a rapidly changing market.

    Entry-Level Roles and Career Readiness: Evolving Dynamics in the Age of AI with Beatrice Epwene

  10. Aug 21

    Welcome to Prof To Prof

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! Discover quick, practical insights from higher education instructors and industry experts on student engagement, classroom innovation, career readiness, AI, and more. Get ideas you can put to work in your classroom right away.

    Welcome to Prof To Prof
  • 10 Episodes

About

Why Listen? Teaching in higher education shouldn't feel like you're figuring it out alone. This podcast is built to give you direct access to the real, tested strategies your peers are using to solve today's classroom challenges. In every episode, you’ll get practical insight from fellow educators, hear about classroom innovation, and see how to bring real-world experience to your syllabus. It’s quick, actionable advice you can listen to on your commute or while grading, giving you the fresh ideas and confidence you need to walk into your next lecture ready to inspire.

Information

  • Creator
    Stukent.inc
  • Years Active
    2026
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © Stukent
  • Show Website
    Prof to Prof