The Set Menu

Soho Notes
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  • Business

Three courses. Three questions. One conversation about the highs and lows of the hospitality industry.

Episodes

  1. Sep 18

    Episode 2, Heleri Rande: Hospitality Strategy, Scaling Brands and the Human Advantage in an AI World

    In Episode 2 of The Set Menu, Tony Matters speaks with Heleri Rande, Senior Partner at Think Hospitality, whose international career spans finance, hospitality consulting, publishing and strategic advisory.Heleri talks about her journey from Estonia to New York, London and Switzerland, and how early experiences in service eventually brought her back to hospitality. Drawing on projects and experiences around the world, she explores why the strongest hospitality concepts begin with clarity — understanding what they are, who they are for and why they exist.The conversation moves on to the challenges of scaling hospitality brands, the importance of culture and leadership, and why simplicity can sometimes be more powerful than constantly adding to a concept. Looking ahead, Heleri also considers AI, the growing shortage of operational talent and why the human side of hospitality may ultimately become more valuable, not less.The Set Menu is a podcast exploring the people, ideas and thinking shaping hospitality. View Heleri's website here The Set Menu is hosted by Tony Matters, Creative Director of Faber and Company. Explore Faber’s work in hospitality design at faber.design.

  2. Aug 25

    Episode 1, Edward Francis: Soho House, Brand Strategy and the Future of Hospitality

    In the first episode of The Set Menu, Tony Matters speaks with Edward Francis, formerly of Soho House and now a specialist consultant advising hospitality operators around the world on brand strategy.They discuss Edward’s journey into hospitality and the experiences that shaped his approach along the way. Edward reflects on his time at Soho House as an important part of his hospitality “education”, giving him first-hand experience of a distinctive global brand and helping to build the knowledge he draws on today.The conversation moves on to brand strategy, the challenges of growing hospitality concepts, and some of the principles Edward believes operators should consider as they look to the future.The Set Menu is a podcast exploring the people, ideas and thinking shaping hospitality. Visit Edwards website Here The Set Menu is hosted by Tony Matters, Creative Director of Faber and Company. Explore Faber’s work in hospitality design at ⁠faber.design⁠.

  • 2 Episodes

About

Three courses. Three questions. One conversation about the highs and lows of the hospitality industry.

Information

  • Creator
    Soho Notes
  • Years Active
    2026
  • Episodes
    2
  • Rating
    Explicit
  • Copyright
    © Soho Notes
  • Show Website
    The Set Menu