Joanna Wiebe - Copywriting & Marketing

Joanna Wiebe

I help people write, think, and communicate with clarity and impact.I’m Joanna Wiebe, author of The Copyselling System and the original conversion copywriter. I’ve trained over 70,000 professionals and advised brands like Shopify, Intuit, Canva and Bitly to communicate more effectively and convert more customers.On this channel, you’ll learn how to craft messages that move people - whether you’re writing, speaking, building brands or leading teams.Links:Pre-order my book: https://copyhkr.com/book-preorderDM me "Mentor" for mentorship: https://www.instagram.com/therealjoannawiebeEngage my team: https://www.copyhackers.comConnect on LinkedIn: https://www.linkedin.com/in/jwiebe/Master messaging fast: https://copyhackers.com/copy-school-by-copyhackers/

  1. 14h ago

    How To Use Persuasion To Drastically Change Your Life

    Persuasion is the key to transforming your life and career. In this video, learn about the five levels of persuasive writing from a marketing expert who has helped brands generate over $500 million and who has a graduate degree in online persuasion. Discover the journey from a junior salesperson to a master storyteller, encompassing techniques like focusing on customer benefits, using cognitive biases and money words, managing decision-making processes, and utilizing powerful storytelling. Understand how these strategies can shift your approach and significantly enhance your persuasive writing ability.📕 Pre-order the book: https://copyhkr.com/book-preorder ▶️ Go deep and become an expert: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices

    How To Use Persuasion To Drastically Change Your Life

  2. 1d ago

    What even is "conversion copywriting"... and why does your team need it?

    Joanna Wiebe coined the phrase "conversion copywriting" in 2011, and it's been the foundation of Copyhackers ever since.In this tutorial, Jo breaks down the very foundations of conversion copywriting to get you started on your journey toward becoming the most profitable person in the room.Click here to subscribe ➡ https://www.youtube.com/@joanna-wiebe?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices

    What even is "conversion copywriting"... and why does your team need it?

  3. 2d ago

    How I Went From Broke to Rich By Learning To Write

    📕 Buy the book: https://copysellingbook.com/▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/A copywriter shares how she went from growing up in a trailer park and earning $28,000/year to making $4M/year by following seven principles: kill your ego, make smart moves with what you have, get close to high earners to expand what you believe is possible, do the thing you’re most scared of, validate ideas fast (including a $20K eBook launch in five days), say yes to small opportunities that compound into bigger ones, and scale knowledge through products like Copy School to break the hourly ceiling and reach multiple seven-figure launches. Learn more about your ad choices. Visit megaphone.fm/adchoices

    How I Went From Broke to Rich By Learning To Write

  4. 3d ago

    Why good copy performs badly - Copyhackers

    So your client pulls open her Google Analytics dashboard… shares her screen… and launches into these hard, hard questions about the thing you dread most: “Any idea why your copy isn’t increasing our conversion rates?” Nooooooo! Sometimes the problem IS the copy. Or the strategy. Or the offer. Other times… it’s none of those things. Instead, it can SOMETIMES be a problem with how the data is being reported and/or interpreted. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices

    Why good copy performs badly - Copyhackers

  5. 3d ago

    Use These Words To Be Seen as Powerful, Respected, and Worth Listening To

    If you want to be seen as powerful and worth listening to, you need control of your words. In this episode, a copywriter with 20 years of experience breaks down five skills that create an unfair advantage: catchy phrasing (the 4 traits behind memorable lines), order of revelation (how sequencing changes persuasion), preemptive disqualification (“stealing thunder” to build trust), anti-hype language (understatement that raises credibility), and bucket brigades (micro-curiosity that keeps people reading).📕 Pre-order the book: https://copyhkr.com/book-preorder ▶️ Go deep and become an expert: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices

    Use These Words To Be Seen as Powerful, Respected, and Worth Listening To

  6. 4d ago

    How to Find Voice of Customer Data Fast: The Super Speedy VOC Formula - Copyhackers

    Are you struggling to find voice of customer data for your copywriting research?In this tutorial, Joanna Wiebe shares a formula that replaces hours of research with about 5 minutes on Google.Ready to see how it works? Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices

    How to Find Voice of Customer Data Fast: The Super Speedy VOC Formula - Copyhackers

  7. 5d ago

    How To Make Millions From Your Writing

    📕 Buy the book: https://copysellingbook.com/▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/Most writers stay broke because they sell time instead of solving measurable business problems. In this episode, a writing expert with 20+ years of experience breaks down seven writing careers that can generate serious income: channel strategist, messaging/brand strategist, copywriter, strategic content writer, CEO ghostwriter, newsletter writer, and screenwriter (with a smart financial foundation). Learn how retainers, performance bonuses, messaging systems, conversion-driven copy, and audience-building newsletters turn writing into revenue—and why staying in the game long enough is the real screenwriting advantage. Learn more about your ad choices. Visit megaphone.fm/adchoices

    How To Make Millions From Your Writing

  8. 6d ago

    How to prevent copy reviews from going off the rails

    Struggle to keep copy reviews on track? Tired of your client’s nephew marking up your copy – or everyone in your organization diving into your copy with “just a few edits”? There’s a way to stop all that before it even starts. Weeks before you present your copy, you should present a “Messaging Recommendations Report (MRR).” “Why?”, you ask. Because inside that MRR, you’ll share everything your client needs to feel super-ific-ally confident about moving forward with the writing phase. Like walking them through the research you did, reminding them of the goals of the project, showing them the voice-of-customer highlights that will shape your copy and getting aligned on voice. AND, an MRR will guide YOU as you write. So life gets waaay easier. In this Tutorial, conversion copywriter Joanna Wiebe walks you through her process for creating a Messaging Recommendations Report for clients like Prezi and GitPrime. So you too can prevent copy reviews from going off the rails.Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices

    How to prevent copy reviews from going off the rails
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About

I help people write, think, and communicate with clarity and impact.I’m Joanna Wiebe, author of The Copyselling System and the original conversion copywriter. I’ve trained over 70,000 professionals and advised brands like Shopify, Intuit, Canva and Bitly to communicate more effectively and convert more customers.On this channel, you’ll learn how to craft messages that move people - whether you’re writing, speaking, building brands or leading teams.Links:Pre-order my book: https://copyhkr.com/book-preorderDM me "Mentor" for mentorship: https://www.instagram.com/therealjoannawiebeEngage my team: https://www.copyhackers.comConnect on LinkedIn: https://www.linkedin.com/in/jwiebe/Master messaging fast: https://copyhackers.com/copy-school-by-copyhackers/

Information

  • Creator
    Joanna Wiebe
  • Years Active
    2026
  • Episodes
    51
  • Rating
    Clean