Busy Season

GoBIG Systems
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Slow months are a marketing problem, not a season. Busy Season is a show for local service business owners who want the phone ringing year round. Marketing, lead generation, hiring, pricing, and the operations behind steady growth for contractors, roofers, HVAC and plumbing companies, dentists, med spas, law firms, and more. Local SEO, Google Business Profile, reviews, social media, paid ads, and websites that convert, plus the business decisions owners face at every stage. Hosted by GoBIG Systems co-founders Steven Fletcher and Jack Tulloch.

Episodes

  1. 3d ago

    64 Minutes of Local Business Marketing Advice

    Steven and Jack cover a full hour of what's actually working for local businesses right now, starting with why "slow season" is usually a marketing problem instead of a fact of the business, and whether a local service business can genuinely be supply constrained without realizing it. They break down the two biggest mistakes owners make with their Google listing in 2026, why agencies charging hundreds a month to "optimize your map listing" are often selling a service with no real substance behind it, and why visitors bouncing straight back to search hurts you more than low traffic does. From there: why people trust your Google listing more than your website, and why telling the truth consistently beats every ranking trick out there. They get into what it actually takes to show up in AI results right now, first person content from a real named author with real credentials, and why getting cited in an AI Overview is a good place to be even when nobody clicks through. Then social. Why Facebook became their best performing platform in a matter of weeks, the difference between "need" businesses like roofers and HVAC companies that just have to prove they're legit and "want" businesses like remodelers and pool builders that can genuinely blow up off one before and after video, and why unpolished video is beating slick production right now. They close with a real story: a client's listing with 400+ reviews getting flagged and nearly wiped out overnight, Google's stricter rules around asking for reviews, a competitor who tripled a client's review count with nothing but a consistent system, and why business owners keep avoiding the one problem actually holding them back. Key takeaways ◾ Some electricians and plumbers are supply constrained without knowing it, stuck taking small jobs instead of going after bigger ones◾ People trust your Google listing more than your website, and honesty in your story beats every SEO trick◾ Getting reviews consistently is a real competitive weapon, and an honest mistake can still get your listing suspended Chapters:[00:01:03] Why "Slow Season" Is Really a Marketing Problem[00:04:40] The #1 Google Listing Mistake in 2026[00:18:43] Tell Your Customers Exactly What to Do Next[00:21:38] Rapid Fire: Why Can't You Rank on Google?[00:24:39] Why Honesty Is an Undefeated Ranking Factor[00:28:03] What EEAT Actually Requires: Real Author Bios[00:29:02] The Top 3 Things That Get You Cited by AI[00:31:49] Why Facebook Became the Sleeper Platform of 2026[00:46:06] Is SEO Actually Getting Harder in 2026?[00:54:46] Google Deleted This Client's Business Profile Get SEO help here

  2. Aug 22

    21 Years of Local Business Marketing Advice in 75 Minutes | Ep 1

    Jack and Steven break down what gives businesses an advantage in the age of AI, from why being the cheapest can make it harder to deliver great results to why AI generated content and automated shortcuts can hurt your SEO instead of helping it. They talk about why unique content and original data are becoming more important, how to find the unique angle that helps a local business stand out, and why AI Overviews are changing the way businesses think about search. They also get into how citations, branded searches, directories, and your entire online presence can influence how you're discovered by both Google and AI. From there, they cover AI avatars, building versus buying software, Chrome extensions, Yelp reviews, organic content versus paid ads, and whether websites will eventually become less important. They close out with a discussion about growth, patience, taking shortcuts, and why "slow season" might actually be a marketing problem. Key takeaways ◾ Being the cheapest can make it harder to deliver the results customers actually want ◾ Generic AI content isn't enough, unique ideas, original data, and real expertise are becoming more valuable ◾ AI Overviews can strengthen your overall search presence even when people don't click your website ◾ Content + SEO can create a powerful combination for building trust and generating leads ◾ Trying to rush growth isn't the same as actually building a shortcut ◾ A "slow season" may be a marketing problem, not an unavoidable part of the business Chapters [00:00:00] - Why Charging Premium Beats Being Cheapest [00:03:20] - The Real Problem With AI-Generated Content [00:05:54] - Find Your Differentiator Before You Try to Rank [00:13:06] - Why AI Avatars Are Quietly Killing Trust [00:20:56] - Get Unique Data to Build Authority Fast [00:25:46] - Social and Search Are Merging: What It Means [00:37:50] - Content Beats Paid Ads for Local Business [00:44:41] - How Branded Search Boosts Your AI Visibility [00:54:39] - Google Ads Are Shifting Back to Pay-to-Play [01:06:06] - Why Hunger Beats Shortcuts in Business Growth New episodes drop regularly, follow so you don't miss the next one.

  • 2 Episodes

About

Slow months are a marketing problem, not a season. Busy Season is a show for local service business owners who want the phone ringing year round. Marketing, lead generation, hiring, pricing, and the operations behind steady growth for contractors, roofers, HVAC and plumbing companies, dentists, med spas, law firms, and more. Local SEO, Google Business Profile, reviews, social media, paid ads, and websites that convert, plus the business decisions owners face at every stage. Hosted by GoBIG Systems co-founders Steven Fletcher and Jack Tulloch.

Information

  • Creator
    GoBIG Systems
  • Years Active
    2026
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © GoBIG Systems
  • Show Website
    Busy Season