Go global: personal branding beyond borders

Tatiana Koval
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Go Global is a podcast for business leaders, HR professionals, entrepreneurs, consultants, startup founders, and experts who want to expand their influence beyond their home country and create opportunities on an international scale. We explore questions such as: • How can experts become visible internationally? • How do entrepreneurs establish credibility in new markets? • How can LinkedIn, content creation, networking, speaking, publishing, and community-building help create international opportunities? • How can companies benefit when their leaders become recognized voices in their industries and communities? Whether you want to land an international role, attract global clients, build a worldwide network, launch your business in new markets, strengthen your employer brand, or become a recognized expert in your field, this podcast will give you practical insights, inspiring stories, and proven strategies from people who have already done it.

Episodes

  1. 4d ago ·  Video

    The Hidden Job Market Is Real — and Most Jobs Never Get Posted | with Jim Stroud

    Send us Fan Mail The best job opportunities may be hiding in plain sight. In this episode, career strategist Jim Stroud shares how to find opportunities in the hidden job market—and build the visibility that helps recruiters notice you. Host Tatiana Koval speaks with Jim about why many roles are filled through existing networks and talent pipelines, sometimes before they’re publicly posted.  Jim explains how to spot hiring signals in company reports, relocation announcements, and executive updates, then use that information to start meaningful conversations with employers. They also discuss how to build a professional presence that’s discoverable by people and AI. Jim shares practical advice on contributing useful insights on LinkedIn, Reddit, and Quora; understanding generative engine optimization (GEO); and using podcasts, media opportunities, and newsletters to showcase your expertise. Plus, he explains how targeted networking, a compelling LinkedIn headline, and a job-search team can help you find opportunities and stay motivated. Whether you’re job hunting, changing careers, or working to stay relevant in a fast-changing market, this conversation offers concrete ways to grow your network, strengthen your personal brand, and get ahead of opportunities. Subscribe to GoGlobal for weekly executive interviews on cross-border mobility, international reputation engineering, and global career transitions. #PersonalBranding #JobSearchTips #CareerGrowth #LinkedInStrategy #HiddenJobMarket #RecruiterTips #CareerAdvice #JobSearch #AI #GoGlobalPodcast

    The Hidden Job Market Is Real — and Most Jobs Never Get Posted | with Jim Stroud

  2. Sep 29 ·  Video

    Should you go viral to build your personal brand? | Anna Bertoldini

    Send us Fan Mail Your personal brand is already being built, whether you shape it or not. Anna Bertoldini, expert in international personal branding, marketing, employer branding, and executive communications, breaks down how to take control of the narrative, stand out internationally, and turn visibility into real opportunities - without sounding generic, forced, or self-promotional. Anna shares why being “interesting” matters less than being genuinely interested in other people, and why a strong personal brand is built through trust, consistency, and authenticity across every touchpoint - from LinkedIn to your workplace to real-life conversations.  This episode is especially valuable if you’re trying to grow your influence, switch careers, expand internationally, or finally create a personal brand that feels both strategic and true to who you are. If you want a sharper position, stronger presence, and more opportunities, this is essential listening. Subscribe to GoGlobal for weekly executive interviews on cross-border mobility, international reputation engineering, and global career transitions! #PersonalBranding #GlobalPersonalBranding #PersonalBrandingTips   #GoGlobal #InternationalCareer #LinkedInTips #ProfessionalNetworking  #PersonalMarketing #GlobalNetworking #CareerGrowth

    Should you go viral to build your personal brand? | Anna Bertoldini

  3. Sep 22 ·  Video

    How long does cross-cultural adaptation take in an international career? | Emir Aksoy

    Send us Fan Mail Your global personal brand can fail before the conversation even starts. Emir Aksoy shows why the real edge in international networking is not sounding impressive - it is learning how to build trust across cultures, fast. In this conversation with Tatiana Koval on Go Global: Personal Branding Beyond Borders, Emir shares the habits that helped him navigate Turkish, German, and international workplaces as both an employer branding leader at SunExpress and a musician building his audience on his own terms. He explains why too much enthusiasm can read as aggression, how one small piece of advice changed the way he entered new rooms, and why cultural fluency matters as much as professional skill. This episode matters if you are building a career across borders, representing a company in global spaces, or trying to grow your visibility without sounding fake. If you want practical ways to become more trusted, more memorable, and more effective in international settings, this conversation is full of immediately usable advice. Perfect for professionals, founders, speakers, and anyone building a personal brand that travels well across cultures. Subscribe to GoGlobal for weekly executive interviews on cross-border mobility, international reputation engineering, and global career transitions! #PersonalBranding #GlobalPersonalBranding #PersonalBrandingTips  #CrossCulturalCommunication #GoGlobal #InternationalCareer #LinkedInTips #ProfessionalNetworking  #PersonalMarketing #GlobalNetworking #CareerGrowth

    How long does cross-cultural adaptation take in an international career? | Emir Aksoy

  4. Sep 15 ·  Video

    Posting less on Linkedin vs often: what's better? | Emily Firth

    Send us Fan Mail Personal branding is not about shouting louder online. It is about building trust, staying visible when it counts, and turning reputation into real opportunities across borders. Emily Firth, founder of TruthWorks, reveals how she built influence without chasing vanity metrics, and why the smartest professionals focus on community, consistency, and long-term strategy instead of quick wins.  She explains how AI is changing the content landscape, why human insight is becoming more valuable, and what happens when LinkedIn starts to feel like a sea of sameness.  If you are trying to expand beyond your home market, attract better clients, or build a reputation that lasts longer than a single post, this conversation gives you a practical roadmap. It is especially valuable for freelancers, founders, independent experts, and professionals who want to become known for something meaningful and credible.  Connect with Emily: https://www.linkedin.com/in/emilyfirth/ Know more about the expert marketplace: https://www.thetruthworks.co/ Subscribe to GoGlobal for weekly deep dives with international CEOs, founders, and C-suite leaders on global expansion, career mobility, and brand engineering!  #GoGlobal #GlobalTalent #personalbranding #career #linkedin #trust

    Posting less on Linkedin vs often: what's better? | Emily Firth

  5. Sep 8 ·  Video

    Build the personal brand before you need it | Renita Kasper

    Send us Fan Mail Most people treat personal branding as a last-minute job-search tool. Renita Käsper, the global HR and recruiting leader who has lived in Berlin, Lisbon, and Barcelona, shows why that approach costs you opportunities, credibility, and connections - and how to build a global brand before you need it.  From location-free living with just a 23-kilo suitcase to navigating local communities as a globally known professional, Renita shares the practical side of staying visible, relevant, and connected wherever you land. You'll discover how she uses LinkedIn to create real opportunities, and what to post when you want your voice to feel authentic instead of AI-generated.  The episode also goes deeper into cultural intelligence, silence, and the invisible rules that shape communication across countries. Renita explains why talented people often struggle not because of skill gaps, but because teams misunderstand each other, and why curiosity is the most underrated global skill.  If you work internationally, want to grow your career across borders, or need a sharper approach to LinkedIn, networking, and personal brand strategy, this conversation is essential listening.  Connect with Renita via LinkedIn: https://www.linkedin.com/in/renitakasper/ Listen to Renita's podcast Leadership Kitchen: https://www.youtube.com/@leadershipkitchenpodcast Subscribe to GoGlobal for weekly deep dives with international CEOs, founders, and C-suite leaders on global expansion, career mobility, and brand engineering!  #GoGlobal #GlobalTalent #TalentAcquisition #Leadership #PersonalBranding #LinkedIn

    Build the personal brand before you need it | Renita Kasper

  6. Aug 31 ·  Video

    Is it possible to build a global personal brand without being part of a famous company? | Manjuri Sinha

    Send us Fan Mail She moved countries for love, got rejected by 100+ employers, and still built a global career and personal brand that gets her invited onto stages in Berlin, Amsterdam, New York, and beyond. Manjuri Sinha reveals her real strategy for shifting from Accenture in India to the Berlin startup ecosystem. If you’re an expat, a global professional, or someone trying to grow your influence across borders, this episode is packed with hard-won lessons you can use immediately.  Host: Tatiana Koval (https://www.linkedin.com/in/kovaltatiana/) hosts Podcast Go Global - Personal Branding Beyond Borders, where she explores cross-cultural career stories and the secrets behind international success. Guest: Manjuri Sinha (https://www.linkedin.com/in/manjurisinha/) is a talent acquisition and employer branding leader known for building a visible, values-driven personal brand across Europe and the US, with speaking experience at major industry events including Unleash, Transform, and WeAreDevelopers. Timecodes: 00:00 — Intro 00:32 — Moving from India to Europe and restarting a career 04:04 — Finding internationally minded employers and roles 07:20 — Cultural adaptation: building support systems and local networks 11:39 — Building an authentic professional network 16:04 — Becoming visible through events, meetups, and speaking 24:57 — Taking your personal brand from Europe to the US 28:14 — How personal branding can strengthen an employer brand 33:47 — Three principles for building a global personal brand Subscribe to GoGlobal for weekly deep dives with international CEOs, founders, and C-suite leaders on global expansion, career mobility, and brand engineering!  #GoGlobal #GlobalTalent #ExecutiveVisibility #Leadership #PersonalBranding #career

    Is it possible to build a global personal brand without being part of a famous company? | Manjuri Sinha
  • 6 Episodes

About

Go Global is a podcast for business leaders, HR professionals, entrepreneurs, consultants, startup founders, and experts who want to expand their influence beyond their home country and create opportunities on an international scale. We explore questions such as: • How can experts become visible internationally? • How do entrepreneurs establish credibility in new markets? • How can LinkedIn, content creation, networking, speaking, publishing, and community-building help create international opportunities? • How can companies benefit when their leaders become recognized voices in their industries and communities? Whether you want to land an international role, attract global clients, build a worldwide network, launch your business in new markets, strengthen your employer brand, or become a recognized expert in your field, this podcast will give you practical insights, inspiring stories, and proven strategies from people who have already done it.

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