Mind of All Trades

Pol Cousineau
  • 5.0 (1)
  • Entrepreneurship
  • Biweekly

Mind of All Trades, exploring the craft and commerce of educational businesses in the digital age.

  1. 20h ago

    Signing Up Doesn't Mean They'll Stay - Jeanne Hopkins - Part 2 - Ep. 15

    "Just because somebody signed up with you doesn't mean they're gonna be with you in two days, in five days." Jeanne Hopkins has seen it happen over and over: the acquisition works, and the retention falls apart. In Part 2, Jeanne and Pol Cousineau get into the mechanics of executing well once you have someone's attention. Jeanne walks through a 10-week webinar plan, explains why a failed webinar is 40 hours of work and a quarter of momentum lost, and makes the case for post-event debriefs. They also cover email database hygiene, the moment of delight that most course businesses miss, and why the biggest threat to your growth might be the one person in your company who knows where everything is. In this episode, you'll hear: A 10-week webinar checklist: content, marketing, producer, reminders, thank you notes The world's biggest webinar: 36,000 registrants and an earthquake on the Eastern Seaboard Why 40 hours on a webinar that generates no leads is a quarter of momentum lost Debriefs, the five whys, and clearing what isn't working out of your marketing calendar Email recency, database hygiene, and why ZeroBounce is worth using The moment of delight: why signing up is not the same as succeeding Heroes don't scale: the one person who knows everything is your biggest point of failure Chapters: 00:00 - Coming Up and Recap 02:56 - Planning a Project: The 10-Week Webinar and the Year Ahead 18:39 - Debriefs, Email Deliverability and Texting 28:43 - Getting Found: Crawlability and AI Search 38:06 - After the Sale: Delight, Onboarding and the Learner Experience 52:16 - Signing Up Isn’t Staying: Closing Advice About Jeanne Hopkins Jeanne Hopkins is the principal of growth and revenue at Key Delta, an operator-led advisory firm for AI-enabled execution. She was one of HubSpot's first 100 employees and has served as chief marketing officer at SmartBear, IPSwitch, and Lola.com. At Key Delta, Jeanne works with private equity-backed and hypergrowth companies to fix broken execution before layering on AI. Her firm's framework, VOOCS, helps leadership teams align on vision, outcomes, ownership, cadence, and systems so they can scale. Explore Key Delta's capabilities and book a free 30-minute conversation with founder Russ Reeder: https://keydelta.com/ Connect with Jeanne: Website: https://keydelta.com/ LinkedIn: https://www.linkedin.com/in/jeannehopkins Tools discussed in the show: Zerobounce - https://bit.ly/4sHhjYu  Want to be a guest on Mind Of All Trades? Apply here: https://mindofalltrades.com/podcast-application Visit The Digital Navigator: https://thedigitalnavigator.com/  Follow Mind Of All Trades: YouTube: https://www.youtube.com/@MindofAllTrades Spotify: https://open.spotify.com/show/4MixC1mfhhUVIOFO1mywUc Apple Podcasts: https://podcasts.apple.com/us/podcast/mind-of-all-trades/id6807196830 Instagram: https://www.instagram.com/mindofalltrades/ Amazon Music: https://music.amazon.com/podcasts/32ce7fa4-4473-4c53-9256-7fca60e47331/mind-of-all-trades LinkedIn: https://www.linkedin.com/company/mind-of-all-trades/ Theme music by Breakmaster Cylinder.

    Signing Up Doesn't Mean They'll Stay - Jeanne Hopkins - Part 2 - Ep. 15

  2. 3d ago

    Most People Won't Say No - Jeanne Hopkins - Part 1 - EP 14

    "Most people won't say no. They won't ask for clarification. And when you follow up, the work hasn't been done." Jeanne Hopkins has built her career in the trenches of operations, and she says this is one of the most costly problems in any business. In Part 1, Jeanne and Pol Cousineau start with VOOCS, the execution framework at Key Delta: vision, outcomes, ownership, cadence, and systems. Jeanne explains why every team member needs a ramp before they can contribute, how she thinks about hiring two people instead of one, and what HubSpot's cohort onboarding model taught her about culture. They move into distributed teams, cultural awareness, and why stopping a marketing program to save money costs you far more than the budget itself. Jeanne closes on the one marketing discipline most people know they're skipping: consistency. In this episode, you'll hear: VOOCS: vision, outcomes, ownership, cadence, and systems explained Why no outcome without a named owner tends to slip Hire two instead of one: why new people need a buddy The HubSpot cohort model and why your first 30 days don't count Distributed teams, cultural awareness, and what monsoon season has to do with your people Why stopping a marketing budget loses you more than it saves Consistency over volume: fewer things done well, every day Chapters: 00:00:00 - Welcome and guest introduction 00:03:30 - The VOOX framework: vision, outcome, owner, cadence 00:11:40 - Culture shock and working across cultures 00:21:18 - Why most people won’t say no 00:23:37 - Ownership, RACI, and why teams run short-staffed 00:34:07 - Momentum, peaks and valleys, and the hiring ramp 00:42:27 - Onboarding milestones, deliverables, and the IPO roadshow rebuild 00:48:01 - Hiring the developer and running work in Jira About Jeanne Hopkins Jeanne Hopkins is the principal of growth and revenue at Key Delta, an operator-led advisory firm for AI-enabled execution. She was one of HubSpot's first 100 employees and has served as chief marketing officer at SmartBear, IPSwitch, and Lola.com. At Key Delta, Jeanne works with private equity-backed and hypergrowth companies to fix broken execution before layering on AI. Her firm's framework, VOOCS, helps leadership teams align on vision, outcomes, ownership, cadence, and systems so they can scale. Explore Key Delta's capabilities and book a free 30-minute conversation with founder Russ Reeder: https://keydelta.com/ Connect with Jeanne: Website: https://keydelta.com/ LinkedIn: https://www.linkedin.com/in/jeannehopkins Want to be a guest on Mind Of All Trades? Apply here: https://mindofalltrades.com/podcast-application Follow Mind Of All Trades: YouTube: https://www.youtube.com/@MindofAllTrades Spotify: https://open.spotify.com/show/4MixC1mfhhUVIOFO1mywUc Apple Podcasts: https://podcasts.apple.com/us/podcast/mind-of-all-trades/id6807196830 Instagram: https://www.instagram.com/mindofalltrades/ Amazon Music: https://music.amazon.com/podcasts/32ce7fa4-4473-4c53-9256-7fca60e47331/mind-of-all-trades LinkedIn: https://www.linkedin.com/company/mind-of-all-trades/ Theme music by Breakmaster Cylinder.

    Most People Won't Say No - Jeanne Hopkins - Part 1 - EP 14

  3. Oct 30

    Fear Is the Poison of Any Workplace - Bruno Cignacco - Part 2 - Ep. 13

    "Fear is the venom, the poison of any work environment." Bruno Cignacco says it is the first thing a leader should look for. In Part 2, Bruno and Pol Cousineau get practical about what a compassionate business looks like day to day. Bruno explains why qualitative factors like kindness and cooperation should come before the numbers, how an anonymous survey can show whether your team is working in fear, and why serving customers is different from selling to them. They also cover why high tech needs high touch, what Trader Joe's kept when others automated, how fully online teams can build trust, and the one question Bruno asks himself every morning. In this episode, you'll hear: Why qualitative factors like kindness and cooperation should come before the numbers How to find out if your team is working in fear, using anonymous surveys and suggestion boxes Why fear makes people defensive, less creative, and worse at serving customers Serving versus selling: finding out what customers need and giving more than they expect High tech and high touch: why customers still need to reach a real person after they buy What Trader Joe's kept when other grocers moved to self-checkout A weekly social hour for online teams, and why knowing the person matters more than the role The second edition of The Art of Compassionate Business, and the question Bruno asks every morning Chapters: 00:00 - Coming Up and Intro 02:40 - Measuring Compassion: Qualitative vs. Quantitative 11:28 - Fear in the Workplace, Groupthink and Serving vs. Selling 24:16 - Experience Engineering: High Tech Needs High Touch 30:38 - Test Your Own Customer Experience 33:11 - Trader Joe’s: Why Real People Beat Self-Checkout 38:46 - Keeping Remote Teams Connected 44:30 - Why Social Time Boosts Productivity 48:28 - The Second Edition and What COVID Changed 55:17 - Closing Advice: Add Value to Every Stakeholder About Bruno Cignacco Bruno Cignacco has run his international consultancy since 1993. He is an international business consultant, TEDx speaker, university lecturer, and bestselling author with more than 30 years of experience advising and training hundreds of companies worldwide on international trade, marketing, negotiation, and compassionate business. He is a Senior Fellow of the Higher Education Academy in the UK, and in 2024 he was named by World's Leaders Magazine as one of the world's most transformational leaders changing the face of business. Bruno teaches that companies can be profitable and compassionate at the same time, and he is based in London. Bruno's book, The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise, is published by Routledge. Check out The Art of Compassionate Business, written by Bruno Cignacco: https://www.routledge.com/The-Art-of-Compassionate-Business-Main-Principles-for-the-Human-Oriented-Enterprise/Cignacco/p/book/9781032445427 Connect with Bruno: Website: https://brunocignacco.com/ LinkedIn: https://www.linkedin.com/in/dr-bruno-roque-cignacco-sfhea-0609317/?skipRedirect=true Want to be a guest on Mind Of All Trades? Apply here: https://mindofalltrades.com/podcast-application Visit The Digital Navigator: https://thedigitalnavigator.com/ Follow Mind Of All Trades: YouTube: https://www.youtube.com/@MindofAllTrades Spotify: https://open.spotify.com/show/4MixC1mfhhUVIOFO1mywUc Apple Podcasts: https://podcasts.apple.com/us/podcast/mind-of-all-trades/id6807196830 Instagram: https://www.instagram.com/mindofalltrades/ Amazon Music: https://music.amazon.com/podcasts/32ce7fa4-4473-4c53-9256-7fca60e47331/mind-of-all-trades LinkedIn: https://www.linkedin.com/company/mind-of-all-trades/ Theme music by Breakmaster Cylinder.

    Fear Is the Poison of Any Workplace - Bruno Cignacco - Part 2 - Ep. 13

  4. Oct 27

    Profit and Compassion Aren't Opposites - Bruno Cignacco - Part 1 - Ep. 12

    "By caring for them, you're caring for your business." Bruno Cignacco has spent years researching companies that are both compassionate and highly profitable. In Part 1, Bruno and Pol Cousineau put a big question to the test: can a company be compassionate and profitable at the same time? Bruno explains the principles behind it, from social reciprocity and respecting people's autonomy to treating the human being as the most important resource in any business, and why Patagonia ran an ad telling customers not to buy its jacket. They close on a free, actionable tip any business can use: read your reviews, look for the patterns, and learn from the companies in your space with the best ones. In this episode, you'll hear: Why profit and compassion aren't incompatible, and what Bruno's research found Social reciprocity: why people who are cared for give their best in return Respecting autonomy instead of micromanaging employees or hard-selling customers Why the human being is the most important resource in any business What Patagonia's "do not buy this jacket" ad says about long-term thinking Under promise, over deliver, and why one weak department can undo the rest A free research tip: read your reviews, find the patterns, and study the companies with the best ones Chapters: 00:00 - Coming Up and Intro 02:30 - How Profit and Compassion Intersect 10:42 - Patagonia and the “Do Not Buy This Jacket” Ad 19:40 - When Bad Practices Catch Up With You 27:09 - When One Department Ruins the Customer Experience 34:19 - The Zero-Cost Tip: Read Your Reviews 42:22 - No Feedback Means Flying Blind About Bruno Cignacco Bruno Cignacco has run his international consultancy since 1993. He is an international business consultant, TEDx speaker, university lecturer, and bestselling author with more than 30 years of experience advising and training hundreds of companies worldwide on international trade, marketing, negotiation, and compassionate business. He is a Senior Fellow of the Higher Education Academy in the UK, and in 2024 he was named by World's Leaders Magazine as one of the world's most transformational leaders changing the face of business. Bruno teaches that companies can be profitable and compassionate at the same time, and he is based in London. Bruno's book, The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise, is published by Routledge. Check out The Art of Compassionate Business, written by Bruno Cignacco: ⁠https://www.routledge.com/The-Art-of-Compassionate-Business-Main-Principles-for-the-Human-Oriented-Enterprise/Cignacco/p/book/9781032445427⁠ Connect with Bruno: Website: ⁠https://brunocignacco.com/⁠ LinkedIn: ⁠https://www.linkedin.com/in/dr-bruno-roque-cignacco-sfhea-0609317/?skipRedirect=true⁠ Want to be a guest on Mind Of All Trades? Apply here: ⁠https://mindofalltrades.com/podcast-application⁠ Follow Mind Of All Trades: YouTube: ⁠https://www.youtube.com/@MindofAllTrades⁠ Spotify: ⁠https://open.spotify.com/show/4MixC1mfhhUVIOFO1mywUc⁠ Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/mind-of-all-trades/id6807196830⁠ Instagram: ⁠https://www.instagram.com/mindofalltrades/⁠ Amazon Music: ⁠https://music.amazon.com/podcasts/32ce7fa4-4473-4c53-9256-7fca60e47331/mind-of-all-trades⁠ LinkedIn: ⁠https://www.linkedin.com/company/mind-of-all-trades/⁠ Theme music by Breakmaster Cylinder.

    Profit and Compassion Aren't Opposites - Bruno Cignacco - Part 1 - Ep. 12

  5. Oct 23

    Why Companies Treat Training as a Cost - David Fradin - Part 2 - Ep. 11

    "People are not liabilities, they're assets, yet they show up in the P&L as a liability." It's the argument Dave Packard made in the early 1980s, and David Fradin says most companies still haven't taken it on board. In Part 2, David and Pol Cousineau get into how David trains other trainers to deliver his courses, and why so many companies now treat training as an expense to cut. Pol brings his accounting lens to the P&L problem, and David explains why the only time he gets called is when product failures start hitting the bottom line. They also cover why David uses historical examples instead of current ones, what partnership disputes taught him about keeping control of a company you start, and his one piece of advice for anyone teaching: make the class fun. In this episode, you'll hear: How David trains trainers: observe the course, teach it while he observes, then get signed off Why David sells to both the training department and the leader who owns the P&L Why companies treat training as an expense, and the Dave Packard argument against it Why urgency, usually from product failures, is what gets David hired Why he uses historical examples instead of current ones What partnership disputes taught him about keeping control of your company Shared values, decisions close to the customer, and understanding culture in global markets Chapters: 00:00 - Coming Up and Recap 02:37 - Training the Trainers to Multiply Yourself 05:21 - Landing Corporate Training Clients 09:55 - Training on the P&L: Expense or Asset 14:26 - How Corporate Training Deals Work 18:38 - Retention Tricks and the Cisco Feedback Culture 21:46 - Use Examples From History, Not Hype 25:59 - Partnerships Gone Wrong: Never Lose Control 30:14 - Flat Fees and Shared Values Instead of Partners 35:44 - Running a Global Team Across Cultures 42:46 - Training Mandates and Closed Markets About David Fradin David Fradin is the founder and president of Spice Catalyst, a worldwide product management and product marketing training, consulting, and assessment organization. He spent more than 47 years across 75-plus products and services at 25 organizations and 11 startups, starting as a classically trained Hewlett-Packard product manager before Apple recruited him to bring the first hard disk drive to market on a personal computer. At Apple, he rose to Apple III group product manager and then independent business unit manager. Earlier, he pioneered environmental mediation, resolving a seven-year dispute over Lake Superior taconite tailings. He is the author of Building Insanely Great Products, Organizing and Managing Insanely Great Products, and the 796-page Successful Product Design and Management Toolkit with Wiley. He has trained product and marketing managers at Cisco, Capital One, Cognizant, Infosys, and Pitney Bowes, and sits on the board of Manipal Global Academy of IT in India. Learn more about David's training, courses, and books at Spice Catalyst: http://www.spicecatalyst.com Connect with David: Website: http://www.spicecatalyst.com Linkedin: https://www.linkedin.com/in/davidfradin/  Missed part 1? Watch here: ⁠https://mindofalltrades.com/episodes/ep10-david-fradin-room-to-fail-part-1/⁠  Want to be a guest on Mind Of All Trades? Apply here: https://mindofalltrades.com/podcast-application Follow Mind Of All Trades: YouTube: https://www.youtube.com/@MindofAllTrades Spotify: https://open.spotify.com/show/4MixC1mfhhUVIOFO1mywUc Apple Podcasts: https://podcasts.apple.com/us/podcast/mind-of-all-trades/id6807196830 Instagram: https://www.instagram.com/mindofalltrades/ Amazon Music: https://music.amazon.com/podcasts/32ce7fa4-4473-4c53-9256-7fca60e47331/mind-of-all-trades LinkedIn: https://www.linkedin.com/company/mind-of-all-trades/ Theme music by Breakmaster Cylinder.

    Why Companies Treat Training as a Cost - David Fradin - Part 2 - Ep. 11

  6. Oct 20

    Give Your Students Room to Fail - David Fradin

    "You have to give your student enough room to fail because people tend to learn more from their failures than from their successes." David Fradin learned that as a flight instructor, and it shapes how he designs every course he teaches. In Part 1, David and Pol Cousineau dig into how David turned his product management training into a 796-page university-level book, and why it only came together once he found the right framework. David explains the five keys to product success behind SPICE, why he quizzes students every five to 10 minutes, and how a course workbook can become a portfolio that helps students get hired. They close on why the real money in his business is in in-person corporate training, and how he scaled it by training other trainers. In this episode, you'll hear: How a training trip to Singapore led to a 796-page book with Wiley The five keys to product success behind David's SPICE framework Why a book stalls without a structure, and how David used his courses as the outline Why stories help students remember the concept Quizzing every five to 10 minutes, and what it does for retention Giving students room to fail, and the flight-training method behind his exercises Why the real money is in in-person training, and how training other trainers helped him scale Chapters: 00:00 - Coming Up and Intro 03:50 - How a 796-Page Textbook Came to Be 08:45 - How the SPICE Framework Unlocked the Book 15:00 - Just Sit Down and Write 22:41 - Structure First, Outline Second 26:41 - Storytelling and Starting With a Framework 29:36 - Calling Out the Competition 33:11 - Creating Online Courses and Quizzes 36:55 - Workbooks, Exercises, and Room to Fail 42:42 - Workbooks as a Portfolio and the Limits of Udemy 46:56 - Where the Real Money Is: In-Person Training About David Fradin David Fradin is the founder and president of Spice Catalyst, a worldwide product management and product marketing training, consulting, and assessment organization. He spent more than 47 years across 75-plus products and services at 25 organizations and 11 startups, starting as a classically trained Hewlett-Packard product manager before Apple recruited him to bring the first hard disk drive to market on a personal computer. At Apple, he rose to Apple III group product manager and then independent business unit manager. Earlier, he pioneered environmental mediation, resolving a seven-year dispute over Lake Superior taconite tailings. He is the author of Building Insanely Great Products, Organizing and Managing Insanely Great Products, and the 796-page Successful Product Design and Management Toolkit with Wiley. He has trained product and marketing managers at Cisco, Capital One, Cognizant, Infosys, and Pitney Bowes, and sits on the board of Manipal Global Academy of IT in India. Learn more about David's training, courses, and books at Spice Catalyst: http://www.spicecatalyst.com Connect with David: Website: http://www.spicecatalyst.com Want to be a guest on Mind Of All Trades? Apply here: https://mindofalltrades.com/podcast-application Follow Mind Of All Trades: YouTube: https://www.youtube.com/@MindofAllTrades Spotify: https://open.spotify.com/show/4MixC1mfhhUVIOFO1mywUc Apple Podcasts: https://podcasts.apple.com/us/podcast/mind-of-all-trades/id6807196830 Instagram: https://www.instagram.com/mindofalltrades/ Amazon Music: https://music.amazon.com/podcasts/32ce7fa4-4473-4c53-9256-7fca60e47331/mind-of-all-trades LinkedIn: https://www.linkedin.com/company/mind-of-all-trades/ Theme music by Breakmaster Cylinder.

    Give Your Students Room to Fail - David Fradin

  7. Oct 15

    Stop Being the Hero of Your Business - Bill Flynn

    "The question you should be asking is: why did this decision reach me?" It's the question at the center of what Bill Flynn calls decision capital. In Part 2, Bill and Pol Cousineau dig into the hero trap: why leaders who were rewarded for years for having the answer end up as the bottleneck in their own business, and why pulling back can leave the team feeling abandoned. Bill explains his three leadership identities, the vacation test, and what a Navy submarine captain learned when he stopped giving orders. They close on why Bill sets standards instead of giving feedback, and the two steps he recommends for educational business owners stuck in the weeds. In this episode, you'll hear: Why being the hero who always has the answer becomes a trap as your business grows Bill's three leadership identities: controller, builder, and architect The vacation test, starting with a vacation from a single meeting Decision capital, and the exercise that shows which decisions actually need you How intent-based leadership turned the worst submarine in the US Navy into the best Pre-mortems, after-action reviews, and milestones that keep projects on track Why Bill sets standards instead of giving feedback, and how red, yellow, green check-ins work Chapters: 02:33 - How Bill’s Books Help Him Reach a Million Lives 05:24 - The Idea Behind The Hero Trap: Controller, Builder, Architect 12:09 - Escaping the Hero Trap: Stop Making Every Decision 20:36 - Turn the Ship Around: Let Your Team Decide 25:33 - Making Failure Okay: After-Action Reviews and Pre-Mortems 30:10 - Milestones: Checking In Without Micromanaging 33:32 - “How Do You Know?”: Testing Your Assumptions 40:25 - Which Metrics Matter: Leading Indicators and Red, Yellow, Green 45:59 - Setting Standards, Outcomes, and Checklists 49:39 - Advice for Educational Business Owners: Vision First, Then Audit Your Offers 54:37 - Where to Find Bill and The Hero Trap About Bill Flynn Bill Flynn is the founder of Catalyst Growth Advisors and an executive coach, speaker, and advisor to CEOs of scaling companies. He teaches management science to CEOs and their leadership teams so they can take the guesswork out of growth. Bill brings more than 30 years of operating experience as an eight-time VP of sales, two-time CMO, and general manager of a $100 million-plus division, across 10 startups, two IPOs, and seven acquisitions. He is a member of Marshall Goldsmith's MG100 coaching community, and his writing has appeared in Harvard Business Review, Training Magazine, and ATD. He is the author of Further Faster and is based in Greater Boston. Bill's new book, The Hero Trap, comes out in October 2026 and is available to pre-order on Amazon. It centers on his core idea: great leaders build organizations that make their own indispensability unnecessary. Check out The Hero Trap book written by Bill Flynn: https://catalystgrowthadvisors.com/the-hero-trap/  Connect with Bill: Website: https://catalystgrowthadvisors.com/ LinkedIn: https://www.linkedin.com/in/billflynnpublic Want to be a guest on Mind Of All Trades? Apply here: https://mindofalltrades.com/podcast-application Follow Mind Of All Trades: YouTube: https://www.youtube.com/@MindofAllTrades Spotify: https://open.spotify.com/show/4MixC1mfhhUVIOFO1mywUc Apple Podcasts: https://podcasts.apple.com/us/podcast/mind-of-all-trades/id6807196830 Instagram: https://www.instagram.com/mindofalltrades/ Amazon Music: https://music.amazon.com/podcasts/32ce7fa4-4473-4c53-9256-7fca60e47331/mind-of-all-trades LinkedIn: https://www.linkedin.com/company/mind-of-all-trades/ Theme music by Breakmaster Cylinder.

    Stop Being the Hero of Your Business - Bill Flynn

  8. Oct 13

    Customers Don't Buy, They Hire - Bill Flynn

    "People do not buy products and services from you. They hire them to get a certain job or set of jobs done for them." It's the idea at the center of how Bill Flynn now teaches CEOs to sell. In Part 1, Bill and Pol Cousineau dig into why most companies sell on the supply side while their customers buy on the demand side. Bill explains how studying decision science took him from struggling in his first sales job to being the number one or two salesperson everywhere he went, what a dining room table taught one condo developer about why people don't buy, and how to interview customers so they tell you things they didn't know they knew. They close on the three things thriving businesses get right, and why cash should be your primary financial metric. In this episode, you'll hear: How Bill built a solo advisory business he works about 30 days a year Why he chose Scaling Up over EOS, and why selling takes both competence and confidence How studying decision-making turned his sales results around Jobs to Be Done and Demand Side Sales 101: why customers hire products instead of buying them The functional, social, and emotional reasons behind every purchase How to interview customers like an investigative journalist The three things thriving businesses get right: teams, systems, and cash Chapters: 00:00 - Coming Up and Intro 03:43 - A One-Person Business Built Around 100 Days a Year 07:12 - Choosing an Expertise: Scaling Up vs. EOS 10:33 - Competence, Confidence, and Learning to Sell 17:58 - Jobs to Be Done: Why Customers Hire You 22:25 - Applying Jobs to Be Done to Training 25:37 - Turning Customer Needs Into Your Message 31:59 - Customer Discovery and Designing for What They Want 38:29 - Fewer Features, Fewer Bonuses, Clearer Language 41:36 - Bending the Curve: Why Most Businesses Struggle 48:51 - Getting Better and Aiming for a Million Lives About Bill Flynn Bill Flynn is the founder of Catalyst Growth Advisors and an executive coach, speaker, and advisor to CEOs of scaling companies. He teaches management science to CEOs and their leadership teams so they can take the guesswork out of growth. Bill brings more than 30 years of operating experience as an eight-time VP of sales, two-time CMO, and general manager of a $100 million-plus division, across 10 startups, two IPOs, and seven acquisitions. He is a member of Marshall Goldsmith's MG100 coaching community, and his writing has appeared in Harvard Business Review, Training Magazine, and ATD. He is the author of Further Faster and is based in Greater Boston. Bill's new book, The Hero Trap, comes out in October 2026. Like Further Faster, it centers on his core idea: great leaders build organizations that make their own indispensability unnecessary. Check out The Hero Trap book written by Bill Flynn: https://catalystgrowthadvisors.com/the-hero-trap/  Connect with Bill: Website: https://catalystgrowthadvisors.com/ LinkedIn: https://www.linkedin.com/in/billflynnpublic Want to be a guest on Mind Of All Trades? Apply here: https://mindofalltrades.com/podcast-application Follow Mind Of All Trades: YouTube: https://www.youtube.com/@MindofAllTrades Spotify: https://open.spotify.com/show/4MixC1mfhhUVIOFO1mywUc Apple Podcasts: https://podcasts.apple.com/us/podcast/mind-of-all-trades/id6807196830 Instagram: https://www.instagram.com/mindofalltrades/ Amazon Music: https://music.amazon.com/podcasts/32ce7fa4-4473-4c53-9256-7fca60e47331/mind-of-all-trades LinkedIn: https://www.linkedin.com/company/mind-of-all-trades/ Theme music by Breakmaster Cylinder.

    Customers Don't Buy, They Hire - Bill Flynn
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About

Mind of All Trades, exploring the craft and commerce of educational businesses in the digital age.

Information

  • Creator
    Pol Cousineau
  • Years Active
    2026
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © Pol Cousineau
  • Show Website
    Mind of All Trades