The 6-Minute Marketing Pod

The LeadConverter Team
  • 5.0 (2)
  • Marketing

Big Strategies.  Bite-Sized Chunks.   You wear a lot of hats in your business, so let's keep this quick and simple. The 6-Minute Marketing Pod was created for busy business owners who want practical, easy-to-understand strategies for improving their online visibility and generating more opportunities from digital marketing, without having to spend days or weeks to learn them! Each episode covers topics such as Google Business Profile optimization, local search, online reviews, website performance, AI-powered search, content marketing, lead generation, and conversion strategies. The focus is on helping you understand what is changing, what actually matters, and what you can do to make your business easier to find, trust, and choose. Whether you are trying to improve your local presence, compete more effectively online, or make better use of new AI-driven marketing tools, this series is built to give you useful ideas you can apply to your business.

Episodes

  1. Oct 31

    Restaurant Text Promotions: 10 Offers That Fill Slow Nights and Bring Guests Back

    10 restaurant text promotions that fill slow nights, plus how to track what works and stay on the right side of opt in rules. Full description: Even people who love your restaurant can fall out of the habit of visiting. A well timed text gives them a reason to think about you again. In this episode of The 6-Minute Marketing Pod, Jake and Maya walk through restaurant SMS marketing and the text promotions that actually give guests a reason to return. The full blog post has all ten, and here is what we dig into: Offers that fill a slow night. A free appetizer with two dinner entrées, $10 off a food purchase of $50 or more, and double loyalty points. Plus why the minimum spend is your guardrail, and how to check that a 20% discount still covers your costs. Promotions beyond the discount. Kids eat free, a family meal special, a birthday dessert, a returning favorite dish, happy hour, and weekend brunch. Why every text doesn’t need a coupon, and how to keep your messages feeling like useful updates. Tracking results and staying compliant. How to use redemption codes, ordering links, and your point of sale to see which texts brought guests back. Why an order or a reservation is not permission to text, and what opt in and opt out rules mean for your list. Your one thing to do today: pick your quietest night and write one text with an offer, a day, a time, and one thing the guest has to do to redeem it. Read the full blog post, 10 Restaurant Text Promotions That Give Guests a Reason to Return:  https://onlineprofitstrategy.com/restaurant-text-promotions/ Want a team to plan, write, and send your restaurant texts? See how More Table Traffic does it:  https://sms.moretabletraffic.com/ Get your free local visibility audit:  https://audit.leadconverter.us See how Lead Converter keeps follow up, reviews, and text marketing running without you:  https://leadconverter.us Related episodes:  The Restaurant Growth Blueprint  https://onlineprofitstrategy.com/restaurant-growth-blueprint/ Warm Marketing for Small Business https://onlineprofitstrategy.com/warm-marketing-strategies/ The 6-Minute Marketing Pod. Big strategies in bite-sized chunks. Brought to you by Lead Converter.

  2. Oct 24

    Turning Quiet Leads Into Customers With Email and Text

    More than half of the people who reach out to a business never hear back in a way that actually converts them. They fill out a form, call, or message, and then the relationship either grows or dies right there. In this episode of The 6-Minute Marketing Pod, Jake and Maya break down how to turn quiet leads into new business using email and text: Speed to lead. Why the first business to respond usually wins, not the best business, and how a five minute reply can beat a five hour one every time. Build a real follow up sequence. Why one message isn’t a system, and how a short, spaced out sequence, first reply, a day three email, a day seven text, earns the next conversation instead of getting ignored. Email versus text. When to use which, including why missed call text back might be the single highest value habit in the whole episode. Reviving leads that have gone cold for weeks, not days, with real examples of messages that earn an open instead of asking the customer to do the work. Your one thing to do today: write the one message you’d send to every lead who’s gone quiet in the last thirty days, something useful, not just checking in. Read the full blog post, How to Turn Leads Into New Business with Email and SMS Marketing:  https://onlineprofitstrategy.com/how-to-turn-leads-into-new-business-with-email-and-sms-marketing/ Get your free local visibility audit:  https://audit.leadconverter.us Want speed to lead, follow up sequences, and missed call text back running without you? See how Lead Converter does it:  https://leadconverter.us Related episode: Warm Marketing for Small Business  https://onlineprofitstrategy.com/warm-marketing-strategies/ The 6-Minute Marketing Pod. Big strategies in bite-sized chunks. Brought to you by Lead Converter.

  3. Oct 15

    Warm Marketing for Small Business: Follow Up, Win Back Customers, Stop Losing Leads

    How many estimates have you sent that just went quiet? For most small business owners, the answer is “a lot,” and every one of those people already knew who you were. In this episode of The 6-Minute Marketing Pod, Jake and Maya break down warm marketing: how to get more business from people who already know you. That means current customers, past customers, subscribers, and leads who reached out but never bought. In this episode: Follow up on inquiries that never converted. Why an estimate that goes quiet isn’t a “no,” how a short, helpful follow up sequence moves people forward, and how missed call text back keeps callers from dialing the next business on the list. Win back inactive customers. Why most customers who stop coming back aren’t unhappy, how a reactivation campaign reopens the relationship, and why you pull people out the minute they book. Stay in touch between jobs. Helpful emails, service reminders, and SMS marketing that give customers a real reason to come back, without sending a coupon every time. Plus the numbers from the blog: automated emails drove 30% of email revenue from just 2% of sends (Omnisend), and 83% of SMS driven restaurant orders came from guests who had already dined there (Toast). Your one thing to do today: pull up every quote from the last month that never turned into a job, and send each person one short, helpful message. Read the full blog post, 7 Warm Marketing Strategies that Bring Customers Back and Convert More Inquiries:  https://onlineprofitstrategy.com/warm-marketing-strategies/ Get your free local visibility audit:  https://audit.leadconverter.us Want follow up, reminders, review requests and missed call text back running without you? See how Lead Converter does it:  https://leadconverter.us Related episode: The Restaurant Growth Blueprint  https://onlineprofitstrategy.com/restaurant-growth-blueprint/ The 6-Minute Marketing Pod. Big strategies in bite-sized chunks. Brought to you by Lead Converter.

  4. Oct 8

    How Do I Get AI to Recommend My Business?

    Full Article:  https://onlineprofitstrategy.com/how-do-i-get-ai-to-recommend-my-business/ Free Visibility Audit: https://audit.leadconverter.us/ You may have wondered if there's a form to submit your business to ChatGPT. There isn't, and nobody can promise you a spot in an AI recommendation. In this episode of The 6-Minute Marketing Pod, Jake and Maya break down what you can control, starting with making your business easy to find, understand, and evaluate: Your Google Business Profile and listings: Why a profile with only a name and phone number leaves questions unanswered, and how an old address on a forgotten directory can make the web tell two different stories about you. Genuine reviews: Why no review count guarantees a recommendation, why you should never fake them, and how your replies become part of your public reputation. Your website: Why many service pages name a service without explaining it, and why clearer pages come before more blog articles. You'll also hear the one thing you can do today: ask ChatGPT the question your customer would ask, leave your business name out, and see who shows up. The 6-Minute Marketing Pod. Big strategies in bite-sized chunks. Brought to you by Lead Converter.

  5. Sep 29

    The Restaurant Growth Blueprint: Get Found, Get Reviews, Get Repeat Customers

    In this episode Jake and Maya (AI personas of Lead Converter) discuss how restaurants work hard to get a guest in the door once. Then the customer pays the bill, walks out, and the restaurant never talks to them again. In this episode of The 6-Minute Marketing Pod, Jake and Maya break down the Restaurant Growth Blueprint, a simple local marketing system built on three steps: Get Found: How your Google Business Profile and Google Maps visibility decide whether you show up when people search "restaurants near me." Get Reviews: Why happy diners forget to leave Google reviews, and how a simple review request system (plus actually responding) builds trust with the next customer. Get Repeat Customers: How a QR code on a table tent builds your own SMS list, so you can fill slow nights with specials, events, and new menu items without waiting on a social media algorithm. You'll also hear why these three work better as one loop, and the one thing you can do today: pick your slowest night and write the text you'd send to fill it. Read the full blog post: https://onlineprofitstrategy.com/restaurant-growth-blueprint/ The 6-Minute Marketing Pod. Big strategies in bite-sized chunks. Brought to you by Lead Converter.

  6. Sep 24

    Why Getting Google Reviews is Only Half of the Job

    Read the Full Article: https://onlineprofitstrategy.com/why-getting-google-reviews-is-only-half-the-job/ Get Your Free Visibility Audit:  https://audit.leadconverter.us Getting more Google reviews is important, but it’s only half the job. In this episode, we explain why review quantity, quality, recency, and especially your responses all play a role in how potential customers judge your business. We also look at how reviews can influence local visibility, Google Maps performance, and even how AI-powered platforms understand your reputation. If you’re a local business owner who wants to build more trust, stand out from competitors, and turn more searchers into customers, this episode will show you why ongoing reputation management matters.

  7. Sep 14

    What are Business Listings and Local Citations, and Why Do They Matter?

    Read the Full Article: https://onlineprofitstrategy.com/what-are-business-listings-and-local-citations/ Get a FREE Visibility Audit:  https://audit.leadconverter.us Your business information may appear on dozens of websites, directories, maps, and data platforms, but is it accurate everywhere? In this episode of the 6-Minute Marketing Pod, we explain why business listings and local citations still matter for local visibility. You’ll learn what NAP consistency means, how outdated phone numbers, addresses, duplicate listings, and missing information can create problems, and why consistent business data helps both customers and search platforms better understand your company. We also look at how listings support your Google Business Profile, local search presence, and even the growing world of AI-powered recommendations. This episode is especially useful for local business owners who want to make sure their company is being represented accurately across the web and aren’t sure where incorrect or outdated information may be hiding.

  8. Sep 9

    How (and Why) to Optimize Your Google Business Profile

    Read the Full Article: https://onlineprofitstrategy.com/how-to-optimize-your-google-business-profile/ Get Your Free Visibility Audit:  https://audit.leadconverter.us In Episode #2 of the 6-Minute Marketing Pod, we explain why simply having a Google Business Profile is not enough if you want to compete in local search. This episode is for local business owners who want to improve how they appear in Google Search and Google Maps. We cover the key elements of a strong profile, including categories, services, reviews, photos, and ongoing updates, plus why optimization should be an ongoing process rather than a one-time setup. We also look at how your Google Business Profile works with your website, reviews, listings, and other signals that help Google and AI platforms better understand your business. Want to see how your business stacks up against the local competition? Make sure to get your Free Local Visibility Audit.

  9. Sep 8

    What Is Local Business Visibility and Why Does It Matter?

    Read the article:  https://onlineprofitstrategy.com/what-is-local-business-visibility/ Get your Free Visibility Audit:  https://audit.leadconverter.us/ In this episode, we take a closer look at what local business visibility really means and why it has become such an important part of competing online. Having a website or a Google Business Profile is no longer enough on its own.  Your business needs to send strong, consistent signals across search engines, maps, directories, reviews, and increasingly, AI-powered platforms.  We explain the major factors that can influence how easily local customers find you, including Google Business Profile strength, citation accuracy, online reputation, Google Maps visibility, and AI search visibility.  We also discuss why visibility is relative to your competition and why ongoing activity matters if you want to maintain or improve your position over time.  If you are not sure how your business stacks up against other companies in your local market, this episode will help you understand what to look for and where potential visibility gaps may be costing you opportunities.

  • 9 Episodes

5
out of 5
2 Ratings

About

Big Strategies.  Bite-Sized Chunks.   You wear a lot of hats in your business, so let's keep this quick and simple. The 6-Minute Marketing Pod was created for busy business owners who want practical, easy-to-understand strategies for improving their online visibility and generating more opportunities from digital marketing, without having to spend days or weeks to learn them! Each episode covers topics such as Google Business Profile optimization, local search, online reviews, website performance, AI-powered search, content marketing, lead generation, and conversion strategies. The focus is on helping you understand what is changing, what actually matters, and what you can do to make your business easier to find, trust, and choose. Whether you are trying to improve your local presence, compete more effectively online, or make better use of new AI-driven marketing tools, this series is built to give you useful ideas you can apply to your business.

Information

  • Creator
    The LeadConverter Team
  • Years Active
    2026
  • Episodes
    9
  • Rating
    Explicit
  • Copyright
    © 2026 Lead Converter
  • Show Website
    The 6-Minute Marketing Pod