The Agency Aid Station

Austin Benoit
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  • Marketing

Running an agency is an endurance sport. This is where you stop for resupply. The Agency Aid Station is a show for agency owners who sell SEO, paid media, and AI search. Host Austin Benoit runs Search Prestige, a white-label agency that handles search fulfillment for other agencies across North America. That job means seeing inside dozens of agencies at once: how they price, where delivery breaks down, why clients leave, and what actually keeps a retainer alive past month six. Every episode comes out of work that already happened. Audit patterns that predict churn. A line-by-line cost breakdown of a retainer. The scope document that stops scope creep before it starts. Whether GEO is a real shift or a rebrand of what you already do. No growth-hacking theater. Just the mechanics of running a search agency, from someone doing the work every day for agencies like yours. New episodes every week. Search Prestige handles white-label SEO and paid media for agencies at searchprestige.com.

Episodes

  1. 5d ago

    GEO Isn't Just SEO With a New Name

    GEO, AEO, AI SEO. Whatever you call it, your clients are asking about it, and most of the answers in circulation are being sold rather than tested. Austin breaks down what carries over from SEO, what genuinely breaks, and whether the work is worth selling yet. The foundation hasn't moved. Crawlable, indexable, technically sound. Clear entity signals. Real topical depth instead of thin coverage. Getting cited elsewhere on the open web. If a model can't retrieve you, nothing else on the list matters. Four things do break the way you normally think about search. There's no position one to win. The unit is the claim, not the page. You compete on sources you don't own, and Reddit and Quora often outweigh your own site. Prompts aren't keywords, and no volume data sits behind them. Also covered: where the hype is thickest, the four questions Search Prestige asks about any brand before recommending GEO work, and the honest case for starting now even though the payout lands in quarters rather than weeks. In this episode: The SEO foundation that hasn't changed Four ways GEO breaks the search model What gets sold versus what's actually true Retrievable, Recognized, Referenced, Repeatable Why AI referrals convert above their share of traffic How to sell GEO without losing the client in ninety days Search Prestige handles white-label SEO and paid media for agencies at searchprestige.com.

  • 1 Episode

About

Running an agency is an endurance sport. This is where you stop for resupply. The Agency Aid Station is a show for agency owners who sell SEO, paid media, and AI search. Host Austin Benoit runs Search Prestige, a white-label agency that handles search fulfillment for other agencies across North America. That job means seeing inside dozens of agencies at once: how they price, where delivery breaks down, why clients leave, and what actually keeps a retainer alive past month six. Every episode comes out of work that already happened. Audit patterns that predict churn. A line-by-line cost breakdown of a retainer. The scope document that stops scope creep before it starts. Whether GEO is a real shift or a rebrand of what you already do. No growth-hacking theater. Just the mechanics of running a search agency, from someone doing the work every day for agencies like yours. New episodes every week. Search Prestige handles white-label SEO and paid media for agencies at searchprestige.com.

Information

  • Creator
    Austin Benoit
  • Years Active
    2026
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © 2026 Austin Benoit