The Church Communications Podcast by CloudCut

Joel Burden
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  • Christianity
  • Updated Biweekly

For church leaders and communication directors who want to feel proud of their church communications. Each episode goes deeper on church branding, content creation, social media consistency with practical tools to help churches cut through. Featuring voices from across the church landscape. Hosted by Joel Burden, lead pastor of Saints in Kuala Lumpur and founder of CloudCut.

Episodes

  1. Sep 8

    Church Branding: Benj Lyon on Target Audience, Standing Out and Why Every Church Looks the Same

    Why do so many churches end up looking exactly the same? Branding agency founder Benj Lyon, who is also a local church pastor himself, thinks he knows why. 80% of churches never do the one thing every business does before branding: work out who they're actually for. So they copy the church down the road instead, and end up as carbon copies of each other. In this episode, Benj breaks down what churches get wrong that businesses don't, why "we're not here to compete" isn't a reason to look the same as everyone else, and how understanding your actual people removes almost every hard decision that follows. In this episode: Why churches end up as "carbon copies" of each otherWhat a competitor analysis actually gives a business, and why churches skip itWhy "we're not competing" doesn't mean "we shouldn't be distinct"Building real audience personas for your church (and why they need names, ages, and backstories)The Living Rock case study — how one church built its entire identity from an authentic taglineJoel's own story planting a church in KL and finding the actual audienceWhy realising your church isn't for everyone is liberating, not limitingThe one question to ask your congregation instead of deciding for them Not sure where your church actually stands? Take the free 5-minute Church Communications Audit at cloudcut.co/audit Already know you need a team behind this? Book a free Discovery Call at cloudcut.co CloudCut is a communications team working exclusively with churches, helping leaders build clear brand and consistent content that actually lands. Chapters:00:00 — Why churches all look the same00:18 — Meet Benj Lyon, founder of Holy Goat00:43 — What businesses do differently: competitor analysis01:40 — "Carbon copies" — the core problem03:11 — We're not competing, so why be distinct?05:49 — Joel's own church plant story: finding the "3 Bs"07:25 — Building real audience personas (meet "Ben")09:33 — Keeping it prayer-led, not just commercial language10:08 — The Living Rock case study12:12 — What your brand actually is: perception vs. reality13:52 — The aspirational side of branding13:55 — One simple first step for any pastor17:36 — Find Benj at Holy Goat cloudcut.co | Helping churches cut through the noise.

  2. Sep 8

    The Quiet Revival: Sats Solanki on church brand, identity and what God is doing in the UK

    Sats Solanki is the pastor of Reflect Church London and founder of Digital Rabbi, a church brand and communications consultancy helping church leaders cut through online. In this conversation Joel and Sats go deeper on the quiet revival: what God is doing in UK churches right now and why it matters for how churches communicate. They talk about the tension between polished church branding and authentic Holy Spirit-led identity, why branding is not about dressing up but about uncovering who you already are, and the courage it takes to stop copying Saint or Gas Street and find your own church's unique voice. Sats also shares from his upcoming book, a fresh look at church leadership, hierarchy, and culture in the New Testament. If your church is trying to figure out who it is before it figures out how it looks, this one is for you. Topics covered: church brand identity, quiet revival UK, church communications, church leadership, church branding process, Holy Spirit and creativity, church social media, church culture, Reflect Church London, Digital Rabbi. Chapters:0:00 — Introduction and the quiet revival1:02 — What God is doing in UK churches right now3:29 — Releasing control — less ministry from the front4:31 — Production value, acoustic guitars and Asbury5:31 — Reflect Church: beauty without the noise8:03 — What branding actually is, and what it is not9:07 — How do you find out who you are?11:10 — Branding as uncovering12:50 — The courage to stop and listen when things are working14:37 — Does God move more in churches with strong brands?15:45 — Is branding just for big churches? 17:51 — Words, messaging and the language of your church18:18 — Vision versus visions20:40 — Closing thoughts22:47 — Sats' book The Church Communications Podcast by CloudCut. Helping churches feel proud of their communications. Free Church Brand Audit: cloudcut.coBook a Clarity Call: cloudcut.co

  • 2 Episodes

About

For church leaders and communication directors who want to feel proud of their church communications. Each episode goes deeper on church branding, content creation, social media consistency with practical tools to help churches cut through. Featuring voices from across the church landscape. Hosted by Joel Burden, lead pastor of Saints in Kuala Lumpur and founder of CloudCut.

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