The Marketing Rundown

Jerome Manuel
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AI-generated podcast covering the daily and weekly marketing news, strategies and actionable items.

  1. 3h ago

    YouTube Metadata, ChatGPT Ad Returns, And Misfiled Conversions

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! A small vendor test from Peec AI found that refreshing descriptions and adding timestamps on 15 of about 60 YouTube videos coincided with a sharp rise in AI retrievals — though the study can’t isolate which edit did it. Also: a study still under peer review comparing ChatGPT and Google Search ads across 1,898 ecommerce sites, a Google Ads bug that can credit offline conversions to the wrong account, holiday creative tools in Asset Studio, and Google’s expanded AI-disclosure labels. --- This podcast is AI generated. It may contain mistakes. Check important info.

    YouTube Metadata, ChatGPT Ad Returns, And Misfiled Conversions

  2. 1d ago

    ChatGPT Ads Retires Bid Caps, Amazon Surcharge Claims Unsealed

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! OpenAI is retiring Max Bid and Max CPC in ChatGPT Ads: Target CPA and Target CPC reach new campaigns November 9, and the old caps retire January 1. Also, a newly unsealed FTC filing alleges Amazon charged hidden Sponsored Products surcharges — allegations, not findings. Plus Meta's Marketing API v27 turns device expansion and Product showcase on by default, Google opens AI Mode checkout in Canada, X takes Lead Gen Ads global, and one retailer's infographic test. --- This podcast is AI generated. It may contain mistakes. Check important info.

    ChatGPT Ads Retires Bid Caps, Amazon Surcharge Claims Unsealed

  3. 4d ago

    Adobe: AI Traffic Out-Earned Non-AI By 83% Per Visit

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! Adobe’s analysis of over a trillion U.S. retail site visits found AI-referred traffic generated 83% higher revenue per visit than non-AI traffic in September 2026. Then: how JPMorgan Chase, Bank of America and Walmart each treat AI shopping agents differently, per No Hacks; an Ahrefs study of 10,000 brands in which Reddit mentions correlated most with AI visibility; and a survey where “team of agents” framing lifted purchase intent. Plus ChatGPT’s search scale, B2B blogging benchmarks and video ad traits. --- This podcast is AI generated. It may contain mistakes. Check important info.

    Adobe: AI Traffic Out-Earned Non-AI By 83% Per Visit

  4. 6d ago

    Canva Brush Lands In Beta For Pro Subscribers

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! Canva has released Brush, an in-house AI model that edits designs, in beta for Canva Pro subscribers only, with speed and cost gains Canva reports against its own earlier agent. Then: why only retailer-run assistants from Amazon, Walmart and Lowe’s have published purchase-impact numbers, all self-reported, per Agentic Landmark; and a Management Science model, via Kellogg Insight, on when scarce stock can make separate pricing match or beat a bundle. Plus Reddit’s referral decline and a Search Console signal. --- This podcast is AI generated. It may contain mistakes. Check important info.

    Canva Brush Lands In Beta For Pro Subscribers

  5. Nov 3

    Ghost Citations, And A 1922 Headline Test

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! Claude Hopkins’s 1922 Pepsodent campaign and what its one-city test and coupon codes still teach about acquisition copy. Then: running incrementality holdouts before peak season, per MarTech; why nobody can yet prove ads inside ChatGPT or Google AI Mode drive incremental sales; and a Semrush study in which most cited appearances in its sample carried no brand mention. Plus Gemini’s dropped UTM tags, ChatGPT’s default ad rewrites, and Alphabet’s Q3 search numbers. --- This podcast is AI generated. It may contain mistakes. Check important info.

    Ghost Citations, And A 1922 Headline Test

  6. Nov 2

    Google Expands AI Mode Ads, Existing Campaigns Included

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! Google is scaling ads inside AI Mode and AI Overviews to ten more countries, with existing Search, Shopping and Performance Max campaigns enrolled by default and no separate opt-out, per TechCrunch. Also: HubSpot’s CMO on losing roughly 80% of organic blog traffic while revenue grew; Meta’s self-reported AI ad-ranking gains; a Superwall analysis of 3,300-plus app paywalls; catching Meta creative fatigue early; PR as an AI-search input; Semrush’s LinkedIn citation study; and Bitly’s link survey. --- This podcast is AI generated. It may contain mistakes. Check important info.

    Google Expands AI Mode Ads, Existing Campaigns Included

  7. Oct 29

    More Holiday Buyers, Each Worth A Little Less

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! RevenueCat analyzed 4,964 subscription apps: Black Friday promos coincided with new paying customers per day 20 percent above the median app’s September baseline, while each promo buyer returned about 8 percent less revenue over six months. Also, by Meta’s own analysis, ad sets under roughly 50 weekly conversions cost 28 percent more per purchase; a thank-you survey about 90 percent of webinar registrants completed; an ANA influencer study; Understory’s LinkedIn ad library; and Google Ads seasonality scoping in App campaigns. --- This podcast is AI generated. It may contain mistakes. Check important info.

    More Holiday Buyers, Each Worth A Little Less

  8. Oct 28

    Pinterest Opens Inventory To DSPs In Select Markets

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! Pinterest has made Programmatic Deals generally available in select markets, letting advertisers buy its display and video inventory through Amazon Ads, Google DV360 and other platforms. Also: Search Engine Journal on whether Google’s generative UI in AI Mode could keep bookings inside Google; a startup paying $35 per switched competitor customer; a free Claude Code video-editing kit; Kevin Indig’s two-year data on falling organic traffic; and Shopify retiring its standalone AI knowledge base app. --- This podcast is AI generated. It may contain mistakes. Check important info.

    Pinterest Opens Inventory To DSPs In Select Markets
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About

AI-generated podcast covering the daily and weekly marketing news, strategies and actionable items.

Information

  • Creator
    Jerome Manuel
  • Years Active
    2026
  • Episodes
    36
  • Rating
    Clean
  • Copyright
    © The Marketing Rundown
  • Show Website
    The Marketing Rundown