Becoming Wealthy

Sam Lichtman

The Becoming Wealthy Podcast brings you real actionable takeaways for those on the journey to becoming wealthy.  The show dives into technical planning, behavioural finance and financial decision making that can help you get ahead and stay ahead. Your host is Sam Lichtman, a CFP Professional & Financial Planner in Canada with over a decade of experience advising some of the wealthiest Canadians under 40.  Sam has grown 2 financial planning practices to six figures in his 20s, advised on multi-million dollar exits, corporate structure and tax planning and now runs a boutique private financial planning firm for millennial clients that are looking to maximize their wealth creation journey.  website: www.mwadvisors.ca email: sam@mwadvisors.ca Disclaimer & privacy policy: https://www.mwadvisors.ca/disclaimers/

Episodes

  1. 3d ago

    The money "rules" and why they break

    You've heard them all over social media: the 50/30/20 budget, the "100 minus your age" investing rule and the 4% retirement rule. They're great starting points, but they were built for median earners. Once your income grows, following them blindly can cost you millions. In this episode, I break down all three rules, show why they work at an average income, and explain how to adjust them (or break them) once you're earning six figures and beyond. I use a real-world example: Joe, a Canadian making $120k who jumps to $500k. In this episode: (00:00) Why personal finance rules of thumb aren't one-size-fits-all (00:37) Rule 1: The 50/30/20 budget, and why high earners should flip it (06:26) Rule 2: "100 minus your age" and what really drives your asset allocation (11:13) Rule 3: The 4% rule and the taxes, pensions and time horizon it ignores (14:05) The big takeaway: learn when to break the rules Want a plan built for your situation instead of a rule of thumb? Work with Sam: https://mwadvisors.ca/?utm_source=podbean&utm_medium=podcast&utm_campaign=money-rules Watch on YouTube: https://youtu.be/gjOQg8RHERk Sources Statistics Canada, Quarterly Rent Statistics (Q1 2026): https://www150.statcan.gc.ca/n1/daily-quotidien/260609/dq260609c-eng.htm Statistics Canada, Survey of Household Spending (2023): https://www.statcan.gc.ca/o1/en/app/8094-survey-household-spending-2023 Statistics Canada, SHS 2023 (The Daily): https://www150.statcan.gc.ca/n1/daily-quotidien/250521/dq250521a-eng.htm Brinson, Hood & Beebower (1986), "Determinants of Portfolio Performance": https://www.tandfonline.com/doi/abs/10.2469/faj.v42.n4.39 Fama & French (1993), "Common Risk Factors in the Returns on Stocks and Bonds": https://www.bauer.uh.edu/rsusmel/phd/Fama-French_JFE93.pdf Bengen (1994), "Determining Withdrawal Rates Using Historical Data": https://web.archive.org/web/20120417135441/http://www.retailinvestor.org/pdf/Bengen1.pdf Important disclosures This episode is produced by Sam Lichtman for educational and informational purposes only. Nothing in it constitutes investment, tax, legal, insurance, or financial advice, an offer or solicitation, or a recommendation to buy, sell, or hold any security or to adopt any investment strategy. Information is general in nature, may not apply to your circumstances, and should not be relied upon as advice. Consult a qualified professional about your own situation before making any decision. Investing involves risk, including possible loss of principal. Mutual funds are offered through Portfolio Strategies Corporation ("PSC"), a member of the Canadian Investment Regulatory Organization (CIRO). Sam Lichtman is an Approved Person of PSC. Financial planning and insurance services, where mentioned, are business activities separate from PSC. Commissions, trailing commissions, management fees, and expenses all may be associated with mutual fund investments. Please read the prospectus before investing. Mutual funds are not guaranteed and their values change frequently, and past performance may not be repeated. Any planning illustrations use FP Canada's Projection Assumption Guidelines and are hypothetical illustrations, not a guarantee or prediction of future results. Any opinions expressed are those of the speaker as of the date of recording and are subject to change. This communication is intended for residents of the Canadian provinces in which Sam Lichtman and Portfolio Strategies Corporation are registered.

  2. Sep 25

    How To Invest At $250k, $500k, and $1 Million (Step-By-Step)

    Work with Sam: https://mwadvisors.ca/?utm_source=youtube&utm_medium=social&utm_campaign=financial-advice-by-income&utm_content=description   Earning a high income in Canada but unsure if you're actually building wealth? In this video, a financial advisor with 10+ years of experience breaks down research-backed investing and tax strategies for high-income earners at three levels — $250K, $500K, and $1M+ — whether you're a T4 employee or a business owner.   You'll learn how to automate your finances, max out registered accounts, avoid lifestyle inflation, cut your tax bill with advanced planning, and manage over-concentrated portfolios — plus the behavioural traps that quietly destroy wealth at every income level.   Sources:     → https://onlinelibrary.wiley.com/doi/abs/10.1111/0022-1082.00226   → https://academic.oup.com/qje/article-abstract/116/1/261/1939000   → https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1540-6261.1985.tb05002.x   → https://www.anderson.ucla.edu/documents/areas/fac/accounting/smartjpe226.pdf   → https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2900447   → https://web.mit.edu/curhan/www/docs/Articles/biases/1_J_Risk_Uncertainty_7_(Samuelson).pdf   → https://repository.upenn.edu/prc_papers/426/   → https://www.morningstar.com/content/cs-assets/v3/assets/blt9415ea4cc4157833/bltebc45c862e642793/6759e563cbd7d6cef415ac94/Mind_the_Gap_2024.pdf   → https://www.morningstar.com/content/dam/marketing/shared/research/foundational/677796-AlphaBetaGamma.pdf   → https://corporate.vanguard.com/content/dam/corp/articles/pdf/putting_value_on_your_value_quantifying_vanguard_advisors_alpha.pdf   → https://cirano.qc.ca/files/publications/2016s-35.pdf   → https://www.pnas.org/doi/10.1073/pnas.1706541114   → https://penntoday.upenn.edu/news/does-more-money-correlate-greater-happiness-Penn-Princeton-research   → https://dspace.mit.edu/bitstream/handle/1721.1/135992/SSRN-id3351382.pdf   → https://schulich.yorku.ca/faculty/moshe-arye-milevsky/   → https://www.canada.ca/en/revenue-agency/services/tax/registered-plans-administrators/whats-new.html   → https://www.taxtips.ca/taxrates/on.htm   → https://www.bdo.ca/insights/passive-investment-income-impact-small-business-deduction   → https://www.canada.ca/en/revenue-agency/services/tax/individuals/topics/about-your-tax-return/tax-return/completing-a-tax-return/personal-income/line-12700-capital-gains/gifts-shares-stock-options-other-capital-property.html   → https://gowlingwlg.com/en/insights-resources/articles/2025/tax-considerations-when-donating-shares-in-canada   → https://www.investmentexecutive.com/news/cra-announces-prescribed-rate-for-q3-2026/   → https://www.nbc.ca/personal/advice/savings-investment/understanding-the-individual-pension-plan.html   → https://en.wikipedia.org/wiki/2022_stock_market_decline   → https://www150.statcan.gc.ca/n1/daily-quotidien/251031/dq251031b-eng.htm   → https://www.statcan.gc.ca/o1/en/app/8663-high-income-canadians-2023   → https://www.spglobal.com/spdji/en/research-insights/spiva/#canada   → https://www.youtube.com/watch?v=HZggpDiOtQE     Important disclosures   This video is produced by Sam Lichtman for educational and informational purposes only. Nothing in it constitutes investment, tax, legal, insurance, or financial advice, an offer or solicitation, or a recommendation to buy, sell, or hold any security or to adopt any investment strategy. Information is general in nature, may not apply to your circumstances, and should not be relied upon as advice. Consult a qualified professional about your own situation before making any decision. Investing involves risk, including possible loss of principal.   Mutual funds are offered through Portfolio Strategies Corporation ("PSC"), a member of the Canadian Investment Regulatory Organization (CIRO). Sam Lichtman is an Approved Person of PSC. Financial planning and insurance services, where mentioned, are business activities separate from PSC.   Commissions, trailing commissions, management fees, and expenses all may be associated with mutual fund investments. Please read the prospectus before investing. Mutual funds are not guaranteed and their values change frequently, and past performance may not be repeated. Important information about mutual funds is contained in the simplified prospectus — to obtain a copy, contact your Advisor.   Any reference to a specific fund or portfolio, including its asset allocation, is provided to illustrate how a strategy is constructed and is not a recommendation to invest in that fund or portfolio. Any planning illustrations use FP Canada's Projection Assumption Guidelines and are hypothetical illustrations, not a guarantee or prediction of future results. Any opinions expressed are those of the speaker as of the date of recording and are subject to change.     This communication is intended for residents of the Canadian provinces in which Sam Lichtman and Portfolio Strategies Corporation are registered.

  3. Sep 18

    The Conversations That Protect Generational Wealth

    "Shirtsleeves to shirtsleeves" — the first generation builds the wealth, the second wears the jacket, and the third ends up right back where it started. Studies suggest 70% of wealthy families lose their wealth by the second generation and 90% by the third. So how do you make sure your money actually lasts? Listen in as Sam Lichtman, CFP and Founder of Millen Wealth Advisors, walks through how having hard conversations with your parents and your kids can help preserve generational wealth.  Want to become a client? Check out www.mwadvisors.ca   This episode is produced by Sam Lichtman for educational and informational purposes only. Nothing in it constitutes investment, tax, legal, insurance, or financial advice, an offer or solicitation, or a recommendation to buy, sell, or hold any security or to adopt any investment strategy. Information is general in nature, may not apply to your circumstances, and should not be relied upon as advice. Consult a qualified professional about your own situation before making any decision. Investing involves risk, including possible loss of principal. Mutual funds are offered through Portfolio Strategies Corporation ("PSC"), a member of the Canadian Investment Regulatory Organization (CIRO). Sam Lichtman is an Approved Person of PSC. Financial planning and insurance services, where mentioned, are business activities separate from PSC. Commissions, trailing commissions, management fees, and expenses all may be associated with mutual fund investments. Please read the prospectus before investing. Mutual funds are not guaranteed and their values change frequently, and past performance may not be repeated. Important information about mutual funds is contained in the simplified prospectus — to obtain a copy, contact your Advisor. Any reference to a specific fund or portfolio, including its asset allocation, is provided to illustrate how a strategy is constructed and is not a recommendation to invest in that fund or portfolio. Any planning illustrations use FP Canada's Projection Assumption Guidelines and are hypothetical illustrations, not a guarantee or prediction of future results. Any opinions expressed are those of the speaker as of the date of recording and are subject to change. This communication is intended for residents of the Canadian provinces in which Sam Lichtman and Portfolio Strategies Corporation are registered.

  4. Sep 10

    Financial Strategies to Build Wealth and Stay Wealthy

    Work With Sam : https://www.mwadvisors.ca/ Learn 5 actionable methods wealthy people use to build and preserve long-term wealth in Canada. Certified Financial Planner Sam Lichtman breaks down evidence-based financial planning, AI budgeting strategies, legal CRA tax hacks (spousal RRSPs & income splitting), corporate holding structures, and low-cost index fund investing to protect your portfolio. *Chapter 1 — Splitting Income* → https://www.canada.ca/en/revenue-agen... → https://www.ey.com/en_ca/tax/tax-calc... → https://www.canada.ca/en/revenue-agen... → https://www.canada.ca/en/revenue-agen... → https://www.canada.ca/en/revenue-agen... → https://www.canada.ca/en/revenue-agen... → https://www.canada.ca/en/revenue-agen... → https://www.canada.ca/en/revenue-agen... *Chapter 2 — Holding Companies* → https://www.zeninvestor.org/wp-conten... → https://papers.ssrn.com/sol3/papers.c... → https://doi.org/10.1016/j.jfineco.201... → https://www.canada.ca/en/revenue-agen... → https://laws-lois.justice.gc.ca/eng/a... → https://www.canada.ca/en/revenue-agen... → https://laws-lois.justice.gc.ca/eng/a... *Chapter 3 — Own the Market, Pay for Advice* → https://doi.org/10.2469/faj.v47.n1.7 → https://web.stanford.edu/~wfsharpe/ar... → https://www.spglobal.com/spdji/en/spi... → https://www.spglobal.com/spdji/en/spi... → https://www.nber.org/papers/w17929 → https://www.nber.org/system/files/wor... → https://doi.org/10.3386/w17929 → https://www.morningstar.com/lp/global... → https://www.osc.ca *Chapter 4 — Asset Allocation* → https://doi.org/10.2307/2975974 → https://www.jstor.org/stable/2975974 → https://doi.org/10.2469/faj.v42.n4.39 → https://www.dimensional.com/ca-en Important disclosures This video is produced by Sam Lichtman for educational and informational purposes only. Nothing in it constitutes investment, tax, legal, insurance, or financial advice, an offer or solicitation, or a recommendation to buy, sell, or hold any security or to adopt any investment strategy. Information is general in nature, may not apply to your circumstances, and should not be relied upon as advice. Consult a qualified professional about your own situation before making any decision. Investing involves risk, including possible loss of principal. Mutual funds are offered through Portfolio Strategies Corporation ("PSC"), a member of the Canadian Investment Regulatory Organization (CIRO). Sam Lichtman is an Approved Person of PSC. Financial planning and insurance services, where mentioned, are business activities separate from PSC. Commissions, trailing commissions, management fees, and expenses all may be associated with mutual fund investments. Please read the prospectus before investing. Mutual funds are not guaranteed and their values change frequently, and past performance may not be repeated. Important information about mutual funds is contained in the simplified prospectus — to obtain a copy, contact your Advisor. Any reference to a specific fund or portfolio, including its asset allocation, is provided to illustrate how a strategy is constructed and is not a recommendation to invest in that fund or portfolio. Any planning illustrations use FP Canada's Projection Assumption Guidelines and are hypothetical illustrations, not a guarantee or prediction of future results. Any opinions expressed are those of the speaker as of the date of recording and are subject to change. This communication is intended for residents of the Canadian provinces in which Sam Lichtman and Portfolio Strategies Corporation are registered.

About

The Becoming Wealthy Podcast brings you real actionable takeaways for those on the journey to becoming wealthy.  The show dives into technical planning, behavioural finance and financial decision making that can help you get ahead and stay ahead. Your host is Sam Lichtman, a CFP Professional & Financial Planner in Canada with over a decade of experience advising some of the wealthiest Canadians under 40.  Sam has grown 2 financial planning practices to six figures in his 20s, advised on multi-million dollar exits, corporate structure and tax planning and now runs a boutique private financial planning firm for millennial clients that are looking to maximize their wealth creation journey.  website: www.mwadvisors.ca email: sam@mwadvisors.ca Disclaimer & privacy policy: https://www.mwadvisors.ca/disclaimers/