Frameworks with Jordan West

Jordan West
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  • Entrepreneurship
  • Weekly

Frameworks is the show about the decision rules underneath consequential lives. Jordan West goes inside the books, letters, interviews, and defining choices of founders, thinkers, and historical figures, then tests each framework against his own experience building brands and agencies, navigating exits and bankruptcy, and trying to build a life where ambition does not consume everything else. Every episode: one problem, one framework, one experiment. Ideas you can build a life on.

Episodes

  1. 3d ago

    You’re Winning the Wrong Game

    What if you get everything you’re chasing and discover you never wanted the life it built? Jordan West explores how to stop measuring your life by someone else’s scoreboard. Starting with Andre Agassi, this episode examines the difference between outward success and a life you actually want, through seven practical frameworks: • Find out who handed you your game • Keep an inner scorecard • Know what to want • Count every kind of wealth • Start from the end • Enjoy the way you win • Remember what lasts Explore comparison, status, mimetic desire, the inner versus outer scorecard, and what success means for your work, relationships, time, and legacy. Then use the Chosen Scorecard to turn the ideas into a practical experiment. Frameworks with Jordan West Ideas you can build a life on. Tools for building a life, business, and legacy that matter. Follow Frameworks for more practical mental models for life and business. Share this episode with someone who is rethinking what winning means.

    You’re Winning the Wrong Game

  2. Oct 21

    Why Your Life Gets Harder When You Try to Improve It

    Why do leaders instinctively add more meetings, tools, and complexity—even when subtraction works better? In the first full episode of Frameworks, Jordan West unpacks the Subtraction Framework: a practical decision rule for finding the one thing to remove when a business, team, or life system feels stuck. Drawing on behavioral research, Steve Jobs’s product reset, and Jordan’s own operating experience, this episode explores our blind spot for subtractive change, why subtraction is not the same as minimalism, and how to identify the constraint doing the most damage. In this episode: Why “add another thing” is our default responseThe research behind our subtraction blind spotWhy subtraction is a decision rule for complex systemsHow to identify what is actively hurting the systemA simple subtraction experiment to run this weekOne problem. One framework. One experiment. Learn more at jordanwest.ca.

    Why Your Life Gets Harder When You Try to Improve It

  3. Oct 15

    Stop Optimizing What Shouldn't Exist

    Elon Musk's five-step algorithm: question every requirement, delete what is unnecessary, simplify what remains, accelerate the learning cycle, and automate last. Jordan West applies the framework to meetings, approvals, reports and AI automation, with guardrails for safety, ethics, customer trust and the people doing the work. One problem. One framework. One experiment. Thumbnail photo: Elon Musk by The Royal Society, via Wikimedia Commons, CC BY-SA 4.0.

  4. Oct 15

    The 5 Human Skills AI Makes More Valuable

    What will still matter when AI is smarter than you? As answers, ideas and execution become easier to produce, what should we spend our time getting better at? In this episode of Frameworks, I explore that question through Garry Kasparov, IBM’s Deep Blue, and a framework I call The Human Moat: • Trust — becoming someone people can depend on. • Taste — recognizing what is good and worth choosing. • Judgment — making decisions when the answer is uncertain. • Steering — deciding what deserves our attention and effort. • Agency — taking responsibility and turning decisions into action. The question reaches beyond work. What do we want these tools to help us build, protect and serve? Which part of your human moat are you deliberately strengthening? Frameworks with Jordan West Ideas you can build a life on. One problem. One framework. One experiment. Subscribe for more frameworks for building a life, business and legacy that matter. THUMBNAIL PHOTO CREDIT Steve Jobs photograph by Matthew Yohe, via Wikimedia Commons: https://commons.wikimedia.org/wiki/File:Steve_Jobs.jpg Licensed CC BY 3.0: https://creativecommons.org/licenses/by/3.0/ Adapted through cropping, monochrome conversion and compositing.

  5. Oct 15

    The Question Jeff Bezos Asked Before Amazon | Regret Minimization

    Would you still respect your decision if it failed? Before Amazon existed, Jeff Bezos had a secure career and an uncertain idea. His regret minimization framework changed the question: looking back at 80, would he regret trying and failing—or never trying at all? Jordan West unpacks the decision behind Amazon and tests the framework against his own business failures, difficult partnerships, family choices, and the decision to create this show. Along the way, Charles Darwin’s marriage notes and Steve Jobs’s daily question offer two more ways to bring a distant future into focus. In this episode: Why a good decision cannot be judged only by its outcomeHow to separate today’s pressure from what will matter at 80What regret reveals about freedom, integrity, and relationshipsWhy other people’s approval can pull you toward the wrong choiceHow to test a decision without assuming a successful endingYour experiment: Choose one decision you are facing. Make the options concrete, picture the life each one creates, and ask which choice you would still respect if it failed. One problem. One framework. One experiment. Frameworks with Jordan West explores the decision rules underneath consequential lives—ideas you can build a life on. Follow the show for more frameworks, founder stories, and practical experiments. Learn more: jordanwest.ca

  • 5 Episodes

About

Frameworks is the show about the decision rules underneath consequential lives. Jordan West goes inside the books, letters, interviews, and defining choices of founders, thinkers, and historical figures, then tests each framework against his own experience building brands and agencies, navigating exits and bankruptcy, and trying to build a life where ambition does not consume everything else. Every episode: one problem, one framework, one experiment. Ideas you can build a life on.

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