Aseem Srivastava has spent more than three decades in business — from international sales and marketing to becoming CEO of multiple organisations, turning around loss-making companies, and eventually becoming what he describes as a conscious business coach.But this conversation isn't really about a conventional corporate career.It's about what happens when you start questioning the beliefs you've been operating with all your life.Aseem calls this “Ulta-Pulta Thinking” — looking at an accepted idea, turning it around, and asking whether the opposite might actually be true.He talks about why he believes “Believing is Seeing” rather than “Seeing is Believing”, why collaboration can outperform the traditional “survival of the fittest” mindset, and how changing your beliefs can fundamentally change the way you lead.For Aseem, AI is only one kind of technology. The other is the “inner technology” — your mind, thinking, emotions and consciousness. And he believes both need to evolve together.He also makes a direct case for founders: India is entering a period of enormous opportunity, capital and experience are increasingly available, and fear shouldn't be allowed to make the decision for you. But taking a leap doesn't mean abandoning logic — preparation and rational thinking still matter.This is a conversation about business, leadership and the mind — and why sometimes the most useful thing a leader can do is question what they already believe.WHAT'S COVERED:Why Aseem believes spirituality and corporate life are complementary, not contradictoryHow “Ulta-Pulta Thinking” came from challenging traditional wisdom and accepted beliefsWhy “Survival of the Fittest” may be the wrong mindset for modern organisations“Believing Is Seeing” — and how your beliefs shape what you see and eventually manifestWhy conscious leaders empower, trust and uplift people instead of simply controlling themHow to deal with resistance when introducing new ideas in an organisationWhy fear is often the biggest resistance to changeAI as external technology vs. the “inner technology” of the human mindWhy logistics remains one of India's biggest areas of inefficiency and opportunityWhy founders should consider taking more calculated risks in today's IndiaWhy having a mentor can dramatically shorten your learning curve━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━CHAPTERS:00:00 — Introduction: Aseem Srivastava’s Journey04:27 — The Thinking Behind “Ulta-Pulta Thinking”06:18 — Why Collaboration Beats Competition07:09 — Can You Really Change Your Beliefs?11:39 — From Sales Engineer to CEO13:21 — Understanding Culture in Global Business16:18 — AI vs. Our “Inner Technology”18:25 — Turning Around Difficult Businesses20:12 — What Makes a Conscious Leader?27:25 — What Gen Z Can Learn From Previous Generations34:39 — Creating Value in the Age of AI49:27 — Why Supply Chain Is the “Main Dish”53:11 — Should You Take the Entrepreneurial Leap?58:24 — Why Every Founder Needs a Mentor01:00:50 — “Believing Is Seeing”ABOUT FREIGHTFOX:FreightFox is a full-stack Transportation Management System and Control Tower platform that helps enterprises streamline freight procurement, execution, visibility, settlement, and sustainability — from Procure-to-Pay.With cutting-edge AI, automation, and actionable insights, FreightFox enables organizations to:🔹 Optimize freight procurement and planning🔹 Enhance real-time visibility and operational control🔹 Reduce logistics costs and carbon footprint🔹 Build resilient, data-smart supply chainsWe partner with leading manufacturers, shippers, and logistics teams across industries to make freight operations not just smoother, but smarter.This podcast is a space for people who've spent decades building businesses, leading teams and working through real-world problems to talk about business, leadership and the decisions behind the outcomes — with no filters.
