This May Hurt

Dental Ownership Collective
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  • Entrepreneurship

Dentists don't learn the business of ownership in school. This May Hurt is where practice owners tell you what it actually cost to learn it. Startups, acquisitions, partnerships that fell apart, payroll that tripled, deals that closed over Instagram. Every guest is a current or former owner. No consultants, no brokers, no pitch. Hosted by Justin Clements and produced by the Dental Ownership Collective, an independent education and community platform for dentists 12 to 24 months out from ownership. dentalownership.com

Episodes

  1. Nov 4

    E04 - Dr. Carolyn Norton: The Hardest Thing I've Ever Done

    Dr. Carolyn Norton is the founder of Chrysalis Cosmetic & Restorative Dentistry, a ground-up startup in Odessa, Florida. She signed her lease in December 2023, broke ground in May 2024, and saw her first patient in June 2025, almost two years later.She's still in the thick of it, and that's the point. She walks through what nobody told her: why a startup owner has two full-time jobs, the 18 months between signing a lease and seeing a patient, the network leasing trap her credentialing company never flagged, why her mailers didn't pay back, where her best hires actually came from, and why with a startup you're either all in or you don't do it at all. Connect with CarolynChrysalis Cosmetic & Restorative Dentistry, Odessa, FLchrysalisdentistry.comInstagram: @chrysalisdentistry Dental Ownership Collective

    E04 - Dr. Carolyn Norton: The Hardest Thing I've Ever Done

  2. Oct 1

    E03 - Dr. Dustin Haupt: If I Knew Then, I May Not Have Done It

    Dr. Dustin Haupt is a board-certified oral and maxillofacial surgeon and co-founder of AVOS Dental Specialists, a multi-specialty practice in Arvada, Colorado. After a Navy scholarship, a four-year surgical residency, and four years of active duty, he built a ground-up oral surgery, endo, and perio practice in 2020, opened it during COVID, and grew it to five doctors and 20 team members. He walks through what he got right, what he got wrong, and the pearls he now gives every doctor who asks: why he'd take the military scholarship again, the GC mistake that had him teaching himself to read construction documents, why going out of network on day one was a disaster for a referral-based specialist, the private equity offers he turned down, the office manager hire that almost cost him his team, and the profitability number he actually runs the practice on. In this episode 00:00 Cold open00:25 Who Dustin is and the Navy path to ownership06:32 Why he'd do the military scholarship again10:28 Deciding to own instead of being a W-211:26 Ground-up build with Dan Gleissner and the land nobody wanted13:21 The GC mistake and the construction manager who paid for himself 3x16:43 Pearls and pitfalls: invest in yourself, your practice, your team17:28 The one piece of equipment every specialist startup needs19:23 Leading a team after the Navy21:49 Opening during COVID and the referral problem23:46 Out of network on day one: "an absolute disaster"26:46 Adding perio and the two-client mindset29:49 80% growth, HR headaches, and walking away from private equity31:47 The office manager hire that almost broke the team34:44 Hire slow, fire quickly35:15 Why he's on his third coach and why every owner needs one38:41 The trap of being told to do everything40:39 Production versus profitability, and his target margin42:33 Multi-specialty is the future43:15 Grow or dieConnect with Dustin AVOS Dental Specialists, Arvada, CO avosds.com Instagram: @avos.dental.specialists Email: dhaupt@avosds.com Dental Ownership Collective

    E03 - Dr. Dustin Haupt: If I Knew Then, I May Not Have Done It

  3. Sep 21

    E02 - Dr. Jessica Emery: Not a Dream, a Decision

    Every dentist says they want to get out of the insurance game. Dr. Jessica Emery never got in it. She opened Sugar Fix Dental Loft in a run-down former record store in Chicago in 2006, fee-for-service from day one, collecting 100 percent up front, zero AR, and had her best year while the recession was starting. The bank made her hire a consultant to get the loan. She fired them three months after opening. She ran the practice front-desk-less, worked 24 hours a week, collected seven figures a year, and gave her team eight weeks of paid vacation. Then she sold it without a broker to a dentist who messaged her on Instagram, and closed with a three-month transition because there was no AR to unwind. Her model is not for everyone, and she says so. But it is proof that most of what dentists call impossible is a decision they haven't made. Jessica now lives in Charleston, where she's rebuilding White Hot, her teeth whitening bar, and works with dentists through Dental Founder. Find her on Instagram @drjessicaemery This May Hurt is produced by the Dental Ownership Collective, an independent education and community platform for dentists 12 to 24 months out from ownership. Curriculum, community, and verified membership at dentalownership.com. Follow the show at @dentalownership on Instagram.

    E02 - Dr. Jessica Emery: Not a Dream, a Decision

  4. Sep 16

    E01 - Bigger Isn't Easier: Dental Practice Ownership with Dr. David Weber

    Growing a dental practice brings bigger expenses, more responsibility, and harder decisions about people. In the first episode of This May Hurt, Justin Clements talks with Dr. David Weber about the realities of practice ownership: taking on responsibility at 26, moving beyond survival mode, and discovering why growth doesn't automatically make the business easier to run. They discuss:• Why expenses can grow before the benefits of expansion arrive• Practice acquisition and financing• The connection between patient relationships and clinical trust• Hiring, recognizing potential, and making difficult staffing decisions Dr. Weber shares his experience at Restore Dental Arts in Michigan City and LaPorte, Indiana. Connect with Dr. Weber on Instagram: @jdavidweberdds This May Hurt is a podcast from Dental Ownership Collective about the truth of owning a dental practice.

    E01 - Bigger Isn't Easier: Dental Practice Ownership with Dr. David Weber
  • 4 Episodes

About

Dentists don't learn the business of ownership in school. This May Hurt is where practice owners tell you what it actually cost to learn it. Startups, acquisitions, partnerships that fell apart, payroll that tripled, deals that closed over Instagram. Every guest is a current or former owner. No consultants, no brokers, no pitch. Hosted by Justin Clements and produced by the Dental Ownership Collective, an independent education and community platform for dentists 12 to 24 months out from ownership. dentalownership.com

Information

  • Creator
    Dental Ownership Collective
  • Years Active
    2026
  • Episodes
    4
  • Rating
    Explicit
  • Copyright
    © 2026 Dental Ownership Collective
  • Show Website
    This May Hurt