Michiana Made

Jordan Bowerman
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  • Entrepreneurship
  • Updated Weekly

On the Michiana Made podcast, we're dedicated to bringing on the small businesses that make this region worth living in. From the corner mom and pop shop that's been here for decades to the entrepreneur just getting started, we tell the stories behind the storefronts. Our mission is to give local business owners a real platform to share what they've built, what they've learned along the way, and why they do it. One conversation at a time.

Episodes

  1. 2d ago

    E01 Horner Roofing-Micah Horner

    What starts as a college side hustle, a few awkward knocks on strangers’ doors, and a hailstorm in Indiana turns into a family-owned roofing company serving Michigan, Ohio, Indiana, and Denver. Micah Horner shares how Horner Roofing grew from a one-man startup into a team built on trust, insurance expertise, and relentless communication.Micah and Jordan trace the real origin story behind the business—from reselling fake Jordans in a dorm room to cutting hair in college, to learning the roofing and insurance game under someone else before ever thinking about launching a company. Micah breaks down the exact moment he realized roofing could be a real opportunity, why being open to “baby steps” mattered more than having a perfect plan, and how a family walk with his wife Jess became the turning point that changed everything. You'll discover: Why learning the business inside someone else’s company can be the smartest move before launching your ownHow Horner Roofing wins jobs by taking the stress of insurance claims off homeowners’ shouldersThe door-knocking mindset that helps you get over fear of rejection and start creating momentumWhy Jess became such a crucial part of the business—and how their different strengths actually made the company strongerHow Google reviews, CRM-driven follow-up, and a simple system keep the company top of mind in a crowded marketMicah also explains how Horner Roofing stands out in an industry full of storm chasers and big-name competitors: not by shouting louder, but by showing up, answering the phone, communicating clearly, and making sure customers know exactly what’s happening from the first call to the final shingle.If you’re starting a business, trying to grow a service company, or wondering how to build something sustainable without losing your edge, this conversation is packed with practical lessons on sales, leadership, teamwork, and opportunity. Perfect for entrepreneurs, home service operators, and anyone who needs a reminder that big outcomes usually start with small, brave decisions.

  2. 4d ago

    E00 Introduction to Michiana Made-Jordan Bowerman

    Unlock the secrets to sustainable growth with Jordan B as he reveals the four essential levers—Frequency, Referrals, Average Ticket, and Pricing—that every small business owner must master. Forget about spending more on ads or chasing every new trend; this episode breaks down the proven framework known as FRAP that can transform your business trajectory without unnecessary expenses. Jordan, co-founder of Bowerman Artistry and now a thriving med spa, shares his firsthand experiences from a decade of running a successful small business in the Michiana area. He dives deep into the principles behind FRAP, detailing how to boost client retention and maximize revenue. You'll discover: - The art of increasing client frequency and how it correlates with your bottom line. - Effective strategies for generating referrals that actually bring in new customers. - How to strategically price your services to enhance profitability without compromising value. - The importance of understanding your average ticket and its impact on sustainability. In this candid discussion, Jordan sheds light on the obstacles small business owners often face, including feelings of isolation and uncertainty. He emphasizes the importance of community and shared experiences, urging listeners to connect with fellow entrepreneurs who understand the unique challenges of running a business. This episode is essential listening for anyone looking to navigate the complexities of small business ownership. If you're feeling overwhelmed or uncertain about your business growth, tune in to find renewed motivation and actionable insights that could change the game for you. Join Jordan as he invites local business owners to share their stories and successes on the show—perfect for those seeking encouragement and inspiration in their entrepreneurial journey. Don't miss out on this opportunity to learn what truly drives small business success in your community!

  • 2 Episodes

About

On the Michiana Made podcast, we're dedicated to bringing on the small businesses that make this region worth living in. From the corner mom and pop shop that's been here for decades to the entrepreneur just getting started, we tell the stories behind the storefronts. Our mission is to give local business owners a real platform to share what they've built, what they've learned along the way, and why they do it. One conversation at a time.

Information

  • Creator
    Jordan Bowerman
  • Years Active
    2026
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © Jordan Bowerman
  • Show Website
    Michiana Made