Between The Briefs with Stef Calleja-Gera

Stef Calleja-Gera
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Hosted by commercial photographer Stefanie Calleja-Gera, Between the Creative Briefs sits down with photographers, designers, marketers, brand builders and business owners for honest conversations about how creative work really gets made; how they price it, pitch it, rescue it when it goes sideways, and build a career around it.It’s also about how quickly the ground is moving. AI, tighter budgets, changing client expectations and new ways of working are rewriting what a creative career looks like, and every guest is figuring it out in real time. We talk about what’s working, what isn’t, and what they’d do differently.Stef sets the scene in episode one with Oli Craddock, before welcoming a new guest from the creative industry in every episode that follows.No polish, no highlight reel. Just the conversations creatives usually only have off the record.

Episodes

  1. 2d ago

    Porsche Club GB talks branding - Does the future lie in our heritage?

    What happens when a club built on decades of heritage needs to look to the future? In this episode of Between the Briefs, I’m joined by Oliver Craddock from Porsche Club GB. The only officially recognised Porsche club in the UK, the largest in Europe, and second only in the world. Oliver’s story starts where so many great ones do: as a young boy, captivated by cars, but hooked on Porsche. We follow that passion from childhood fascination to having his own, becoming part of the club community, and eventually working for the club itself. We get into the Porsche Club GB rebrand: why it was necessary to move the club forwardhow you modernise a brand without losing the history and identity its members lovewhat that balance looks like when your audience cares deeply about where you’ve come fromThis episode is for anyone who loves Porsche, works in branding, or has ever wondered whether the key to a brand’s future lies in its past.

  2. Oct 8

    Rod de la Garza - Creative Director Bomberg

    From watch collector and YouTuber to Creative Director at Bomberg, Rod shares how curiosity became a career in design and branding. We explore Bomberg’s growing focus on racing, its collaboration with Porsche Club GB, and the ambitious photography that brings its watches to life. Plus, a conversation about clear brand identity, measuring success beyond sales and finding AI’s place in the creative process with a detour into breeding tarantulas.

  3. Sep 17

    Let’s Start At The Very Beginning

    Content is everywhere, and AI makes it easier than ever to create. But what should brands actually be producing? In the first episode of Between the Briefs, commercial photographer Steph joins Oliver Craddock to explore visual identity, authenticity and the changing role of creatives in an AI-driven world. Steph also shares stories from over 20 years in the industry, including creating an underwater campaign for Robert Welch and standing in a fast-flowing river with a £25,000 camera. Discover what really happens between the brief and the finished result. Take your visual identity review here - https://www.visualidentityreview.com

  • 3 Episodes

About

Hosted by commercial photographer Stefanie Calleja-Gera, Between the Creative Briefs sits down with photographers, designers, marketers, brand builders and business owners for honest conversations about how creative work really gets made; how they price it, pitch it, rescue it when it goes sideways, and build a career around it.It’s also about how quickly the ground is moving. AI, tighter budgets, changing client expectations and new ways of working are rewriting what a creative career looks like, and every guest is figuring it out in real time. We talk about what’s working, what isn’t, and what they’d do differently.Stef sets the scene in episode one with Oli Craddock, before welcoming a new guest from the creative industry in every episode that follows.No polish, no highlight reel. Just the conversations creatives usually only have off the record.

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