Under Broadcasted

Convia Studio, AJ Bubb
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You've done the work. Your reach hasn't caught up. Underbroadcasted is a show for founders, consultants, and subject matter experts who are excellent at what they do and largely invisible outside their own network. Not because the work isn't good. Because nobody ever taught them the other part. Every two weeks, host AJ Bubb sits down with practitioners who understand the thing most experts skip: storytelling, personal branding, audience building, content strategy, and how to end up on the shortlist when someone finally has budget.

Episodes

  1. 4d ago

    Bridging the Human-Digital Divide in Recruitment with Julia Arpag

    Struggling to stand out in a sea of AI-generated resumes and automated job applications? Discover how to cut through the digital noise and build genuine professional connections in our latest webcast. In this episode of Underbroadcasted, host AJ Bubb sits down with Julia Arpag, founder and CEO of Aligned Recruitment. Julia shares her inspiring journey of scaling a seven-figure recruitment firm from the ground up using LinkedIn content, storytelling, and an unwavering commitment to personal integrity. Whether you are a job seeker trying to land your next role in the tech industry, a founder looking to master founder-led sales, or simply trying to navigate the modern AI-driven professional landscape, this conversation offers invaluable insights. Treating your job search or business as a sales funnel Building a powerful personal brand through character and integrity Why traditional cold outreach is failing (and what to do instead) How tech recruiters are combating AI-generated resumes The role of faith and mindset in overcoming entrepreneurial burnout Every single choice you make is you casting a vote for the kind of person you wanna be. – Julia Arpag Visit the Aligned Recruitment website at alignedrecruitment.com or connect directly with Julia Arpag on LinkedIn. If you enjoyed this episode, please like this video, leave a comment sharing your biggest takeaway, and subscribe to the channel for more expert insights on personal branding, content strategy, and business growth! Key Topics Covered:Connect with Our Guest:

  2. Oct 23

    Strategic Podcasting for Impact and ROI with Virginia Elder

    Welcome to Under Broadcasted! In this episode, host AJ Bubb sits down with podcast strategist and founder of Podcast Abundance, Virginia Elder, to discuss how professionals can leverage content and strategic podcasting to build their brand, drive ROI, and stand out in an AI-driven world. If you are a financial professional, expert operator, or business owner wondering how to turn content into top-of-funnel growth without sounding like generic AI, this episode is a must-watch! Why content creation needs to reflect human thought processes and nuance in the age of AI. How podcasting builds powerful parasocial relationships and trust with potential clients. The importance of niching down your show and defining clear listener benefits. Overcoming the fear of being "awkward" on camera and letting your real personality shine. Long-term podcasting strategy: Measuring true ROI beyond just immediate cash in your pocket. Shifting your mindset from an operator to a key person of influence. Website: podcastabundance.com Podcast: Podcasting for Financial Professionals LinkedIn: Virginia Elder Enjoyed this conversation? Help us grow! Make sure to LIKE, COMMENT your thoughts below, and SUBSCRIBE to the channel for more expert insights on content, strategy, and business growth. "We're having to appear and feel real. And podcasting is one of the best ways to do that." - Virginia Elder #PodcastStrategy #ContentMarketing #AIWorld #BusinessGrowth #FinancialProfessionals #PodcastingForROI #UnderBroadcasted #AJBubb #VirginiaElder Key Topics Covered in This Episode:Connect with Virginia Elder:Connect with AJ Bubb and Under Broadcasted:

  3. Oct 16

    Beyond the Mic: Unleashing Your Voice as a Strategic Podcast Guest

    Want to boost your authority and generate high-paying clients without starting your own show? Discover how to become a strategic podcast guest with expert Lyndsay Phillips, founder of Smooth Business Podcasting! In this episode of Under Broadcasted, we dive deep into the world of podcast guesting. Instead of throwing spaghetti at the wall, learn how to borrow other people's authority, target the right audiences, and align your message to convert listeners into loyal clients. Whether you are looking to build your personal brand, form powerful joint-venture partnerships, or simply get your voice heard, this episode gives you the exact blueprint you need. The Power of Borrowed Authority: Why guesting on established shows is the ultimate "cheat code" for visibility and instant trust. The 360 Podcast Guesting Lens: How to approach prep, performance, and post-interview repurposing strategically. Crafting Your Bridge-to-Profit Topic: Moving away from boring resumes and towards high-value listener transformations. Building Real Relationships: Why podcasting is ultimately about human connection, community building, and long-term networking. Overcoming Imposter Syndrome: Why you don't need to wait until you are "perfect" to start sharing your message with the world. Connect with Lyndsay Phillips at Guesting 360 Grab Lindsey's Free Guide on Podcast Guesting Mistakes at Leverage Your Podcast [00:00] Introduction: Why Podcast Guesting is a Strategic Brand Builder[01:20] The Mistake of Chasing Big Shows Over the Right Audience[08:14] The 360 Model of Podcast Guesting: Prepare, Perform, Propel[13:12] Finding Balance: When to Start vs. When to Build a Strategy[18:17] Creating Soundbites and Content Clips That Actually Convert[20:37] Structuring Your Talk, Frameworks, and Client Stories[27:11] Building Genuine Relationships Through Podcasting[30:29] How to Connect with Lindsey Phillips "You have to play in the sandbox to know how to build a castle. Start ugly, and improve it over time!" – Lyndsay Phillips If you found this episode valuable, make sure to LIKE this video, drop a COMMENT below with your biggest takeaway, and SUBSCRIBE for more strategies on standing out, growing your brand, and mastering your voice!

  4. Oct 9

    The Power of Storytelling in an AI-Driven World

    Unlock the Power of Storytelling in an AI-Driven World Struggling to get buy-in for your big ideas? Discover how mastering the art of innovation storytelling can transform technical data into emotional connections that drive advocacy, secure resources, and align teams. In this episode, host AJ Bubb sits down with Susan Lindner, Founder and CEO of Innovation Storytellers, to explore why human connection matters more than ever in an automated world. Whether you are a corporate innovator, data engineer, or business leader navigating the rapid rise of AI, this conversation will change how you communicate your vision. Learn how to map your audience's empathy, frame failure as a valuable learning milestone, and turn spreadsheets into compelling narratives. Why stories and not spreadsheets are the human operating system How technical teams can bridge the gap between hard data and human emotion The importance of empathy mapping Navigating the corporate AI hype cycle and helping employees adapt without burnout Framing innovation failures and cost-saving metrics for CFOs and leadership teams Practical steps to supercharge your meeting agendas with emotional intelligence Host: AJ Bubb Guest: Susan Lindner (Founder & CEO, Innovation Storytellers) Website: innovationstorytellers.com Podcast & Weekly Blog: Available on the Innovation Storytellers website and major podcast platforms. LinkedIn: Connect with Susan Lindner for expert insights on innovation and storytelling. How are you using storytelling to navigate changes in your organization? Drop a comment below and let us know your biggest takeaway from this episode! If you enjoyed this discussion, please like this video, subscribe to the channel, and hit the notification bell so you never miss an episode of Under Broadcasted!

  5. Oct 2

    Beyond the Algorithm: Building Your Authentic Brand in a Digital-First World

    Welcome to Under Broadcasted! In a digital landscape increasingly saturated with AI slop, automated cold DMs, and generic content, standing out requires more than just chasing the latest algorithm. How do you cut through the noise and build real, lasting connections? In this episode, host AJ Bubb sits down with digital veteran Rich Brooks, founder of Flyte New Media and host of The Agents of Change podcast. With nearly three decades of experience in the digital marketing space, Rich shares his invaluable insights on navigating the new authenticity economy. Discover how to leverage AI tools intelligently without losing your unique voice, why traditional human relationships still drive the best business results, and actionable strategies for building trust when starting from square one. The Authenticity Economy: Why automated scaling and "quick question" emails are destroying long-term business relationships. Smart vs. Poor AI Usage: How to use AI and automations as multipliers without sounding robotic or fake. Starting From Scratch: Practical strategies for building initial trust, leveraging local networks, and creating social proof when you have zero clients. Content with Experience: How to create content that resonates by solving actual customer pain points. The 3-Step Strategy: How to get clear on who you are, what you do, and who you serve to establish your North Star. Whether you are an entrepreneur, marketer, or creator trying to navigate the age of AI, this episode is a masterclass in building a remarkable, authentic brand. 👇 If you enjoyed this conversation, please LIKE, COMMENT, and SUBSCRIBE to the channel for more insights on technology, humanity, and business growth! Flyte New Media: https://www.flyte.media Podcast & Resources: Agents of Change #AuthenticBranding #DigitalMarketing #AIandMarketing #BusinessGrowth #Entrepreneurship #PersonalBranding #Underbroadcast Key Takeaways & Highlights:Connect with Rich Brooks:

  6. Sep 25

    The Authenticity Advantage: Why Human Stories Win in an AI World w/ Tamar Routly

    The Authenticity Advantage: Why Human Stories Win in an AI World Welcome to this episode of Underbroadcasted! In a digital landscape flooded with AI-generated content, how do you stand out? Today, host AJ Bubb sits down with Tamar Routly, founder of the Podcast Impact Studio, to discuss why human stories, vulnerability, and real connections are the ultimate secret weapons for content creators and podcasters today. With up to 40% of podcasts now being machine-made, listeners are craving genuine human experiences. Discover how to stop performing and start connecting by speaking to just one person, sharing your true struggles, and embracing the power of authenticity in an AI-driven world. The AI Landscape: Understanding the rise of "AI slop" and why genuine human connection matters more than ever.The 2:00 AM Moment: Why targeting one specific human being instead of a broad demographic builds loyal followers.Stop Editing Yourself: The parts of your story you are most afraid to share are usually what your audience needs to hear the most.The 3-Part Framework: How to master the Hook, the Bridge, and the Permission Slip in every episode.Derivative vs. Generated Content: How to use AI ethically in your workflow without losing your unique voice. 00:00 - Introduction: The rise of AI slop and meeting Tamar Routly 00:05 - The Podcast Landscape: Statistics on saturation and why most shows don't grow 00:12 - Defining Authenticity: Overcoming the fear of judgment 00:16 - Case Study: How "Fat Science" built a thriving community with real stories 00:20 - The 3-Part Podcast Framework: One person, the hook, and the bridge 00:26 - The Authority Economy: Why lived experience beats polished information 00:33 - The Power of the Permission Slip 00:38 - Ethical AI Workflow: How to use AI for research and derivative content 00:47 - Actionable Challenge: Three steps to try on your next episode "The part of your voice that you're most tempted to mute is exactly what your audience is waiting for." – Tamar Routly Want to improve your podcasting game and build real audience connections? Check out Podcast Impact Studio and access their free podcast voice audit tools. Enjoyed this episode? Make sure to LIKE this video, COMMENT your biggest takeaway below, and SUBSCRIBE for more conversations on building authority through human stories! Key Takeaways & HighlightsTimestamp ChaptersConnect with Our GuestThumbnails

  7. Sep 19

    AI & Authenticity: LinkedIn Content Strategy for Unique Value

    AI & Authenticity: Your LinkedIn Content Strategy for Unique Value Feeling lost trying to stand out on LinkedIn amidst the AI boom? 🤔 Host AJ Bubb kicks off the very first episode of Under Broadcast with LinkedIn expert Michelle J Raymond! Discover how to maintain your unique value and authentic voice in an era dominated by artificial intelligence. Michelle, an Aussie LinkedIn strategist with over a decade of experience, shares her candid insights on how the platform has transformed, the challenges of content creation today, and why being authentically YOU is your biggest asset. This isn't just about LinkedIn; it's about making your voice heard in a crowded digital world! What you'll learn: Why content still matters in 2026 and beyond.How LinkedIn's algorithm changes are impacting content creators.The real reason most people are "petrified" of creating content.Why your unique perspective and lived experiences are irreplaceable by AI.Strategies for sustainable content creation without burnout.The truth about LinkedIn "influencers" and engagement pods.How to use content to attract the RIGHT clients and repel the wrong ones. Don't let the fear of a crowded feed or AI keep you from sharing your expertise. Michelle and AJ dive deep into practical advice for anyone looking to build their personal brand and business visibility. 0:00 - Introduction to Under Broadcast & Michelle J Raymond0:43 - Staying Authentic & Visible in the Age of AI on LinkedIn1:26 - Does Content Still Matter in 2026?2:30 - The Evolution of LinkedIn: From Community to Topics4:37 - Why People Should Create Content & What to Focus On6:02 - Overcoming the Fear of Content Creation19:04 - Why Authenticity is Your Biggest Advantage in an AI World22:05 - The Human Differentiator: Personality & Experience28:32 - Sustaining Content Creation & Diversifying Platforms32:25 - Content as a Repertoire After In-Person Connections37:19 - The Truth About LinkedIn Influencers & Engagement Pods43:36 - Content for Nurturing Relationships & Attracting the Right Clients50:35 - Defining Your Core Theme & Values53:23 - The Power of Being "Top of Mind"56:10 - Final Advice: Just Start!Join the conversation! What's your biggest struggle with content creation today? Let us know in the comments below! 🔔 SUBSCRIBE for more insights on getting your message out there: https://www.youtube.com/@UnderBroadcast 👍 If you found this episode helpful, please give it a LIKE! Connect with the Speakers: AJ Bubb: https://www.linkedin.com/in/ajbubbMichelle J Raymond: https://www.linkedin.com/in/michellejraymond #LinkedInStrategy #ContentMarketing #AIandAuthenticity #PersonalBranding #B2BMarketing #DigitalMarketing #AIContent #AuthenticVoice #UnderBroadcast Timestamps:

  8. Sep 11

    Turn Your Career Conversations Into a Durable Asset with Philip VanDusen

    Turn Your Career Conversations Into a Durable Asset with Philip VanDusen Tired of feeling invisible in corporate America? Discover how to transform everyday career conversations into a powerful, durable personal brand asset with branding expert Philip VanDusen. Hosted by AJ Bubb, this episode of Under Broadcasting dives deep into why traditional resume building is broken and how content marketing has become table stakes for modern career survival. In a world dominated by AI and automated applicant tracking systems (ATS), standing out as a human being is no longer optional—it is career insurance. Philip VanDusen shares his incredible journey from VP of Design at Old Navy and Executive Creative Director at Landor Associates to burnout and eventual entrepreneurial success. Learn actionable strategies on how to leverage platforms like YouTube and LinkedIn, build an authoritative personal brand, and establish a meaningful professional network. 00:10 - Introduction: The Power of Compute and AI in Modern Media 02:04 - Philip VanDusen's 35+ Year Journey Through Corporate Branding and Entrepreneurship 04:12 - Defining Content Marketing: Pull vs. Push Marketing for Introverts 06:35 - Internal Networking vs. Public Visibility: Navigating Corporate Guardedness 10:33 - Earning the Right to Be Authentic and Building Credibility Over Time 18:05 - Navigating Corporate Burnout and the Leap to Independent Consulting 24:31 - The Creator's Paradox: Balancing Altruism, Authenticity, and Calls to Action 33:38 - SEO and Answer Engines: Optimizing Content for AI Search and LLMs 40:05 - The Future of Expertise: Leveraging Masterminds and Communities as Career Armor 43:39 - Why AI Has Broken the Hiring Process and How Networking Fixes It 49:46 - Permission to Suck: The Ultimate Advice for Aspiring Creators Learn more about Philip VanDusen's branding strategies, courses, and Mastermind community (Bonfire) by checking out his work across his digital channels. Are you feeling under broadcasted in your current role? How are you using content marketing to future-proof your career against AI? Let us know in the comments below! 👍 If you found this episode valuable, make sure to LIKE, SUBSCRIBE, and hit the notification bell so you never miss an episode of Under Broadcasting!

  • 8 Episodes

About

You've done the work. Your reach hasn't caught up. Underbroadcasted is a show for founders, consultants, and subject matter experts who are excellent at what they do and largely invisible outside their own network. Not because the work isn't good. Because nobody ever taught them the other part. Every two weeks, host AJ Bubb sits down with practitioners who understand the thing most experts skip: storytelling, personal branding, audience building, content strategy, and how to end up on the shortlist when someone finally has budget.

Information

  • Creator
    Convia Studio, AJ Bubb
  • Years Active
    2026
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © Convia Studio, AJ Bubb
  • Show Website
    Under Broadcasted