Unsung Heroes

Khova

Unsung Heroes: Behind Every Shift is a podcast about the people and ideas shaping the future of retail and hospitality. Each episode explores what it takes to build stronger frontline teams, deliver exceptional customer experiences, and create cultures where people genuinely thrive, bringing together leaders, thinkers, and practitioners driving real change. Podcast series promoted by Khova

Episodes

  1. Oct 26 ·  Video

    Stop Designing for the Perfect Customer

    Mike Wittenstein is a customer experience designer and strategist, and the founder of StoryMiners. As eVisionary at IBM, he started the company’s first experience and service design practice, and he helped establish the international Customer Experience Professionals Association. He has since worked with more than 400 organisations in over 25 countries, including Apple, Delta Air Lines, Chick-fil-A, McDonald’s and Best Buy. His work helps CEOs prototype and build the next version of their customer experience, so that the promises a brand makes are ones the business is actually designed to keep. In this episode of Unsung Heroes, Guy Van Neck and Mike explore what separates brands that deliver great experiences consistently from those whose efforts fade away. They discuss why customer experience used only to serve the bottom line ends up flat, why strategies so often break down when they reach hundreds of locations, and how physical prototyping, from cardboard-box stations to Chick-fil-A’s “human prototyping” with actors, gets everyone aligned. The conversation also covers the store manager as a mini CEO and system designer, why you should ask employees what the company can do for them, what NPS was originally meant to do, and how AI and personalisation could end the idea of the “perfect customer”. Episode breakdown Find the guest & host 🎙️ Guest: Mike Wittenstein StoryMinersLinkedIn🎧 Host: Guy Van Neck LinkedInMobieTrainKhova

    Stop Designing for the Perfect Customer

Trailers

About

Unsung Heroes: Behind Every Shift is a podcast about the people and ideas shaping the future of retail and hospitality. Each episode explores what it takes to build stronger frontline teams, deliver exceptional customer experiences, and create cultures where people genuinely thrive, bringing together leaders, thinkers, and practitioners driving real change. Podcast series promoted by Khova