Cited

OpenLens
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A podcast about the mechanics of being cited and what happens when you are. By openlens.com.

Episodes

  1. 5d ago

    The New Rules of PR for GEO with Sofiko Saltkhutsishvili

    Sofiko Saltkhutsishvili explains how she moved from link building into GEO and earned media, and why she now sees partnerships as a core lever for AI visibility. The conversation focuses on how brands should choose partners, measure impact, and adapt strategy across platforms like ChatGPT and Google AI Overviews. The main takeaway is that GEO is still emerging, so the best results come from using AI visibility data, prioritizing relevant and durable citations, and tailoring tactics to the brand type, budget, and target platform. Join the OpenLens community: https://discord.gg/cqfKygfPF Try OpenLens for free: https://openlens.com Connect with Sofiko: https://www.linkedin.com/in/sofiko-saltkhutsishvili/ OpenLens on LinkedIn: https://www.linkedin.com/company/openlens-dot-com/ Timestamps 00:00 - Welcome and Sofiko’s first podcast appearance 00:26 - From link building to GEO and earned media 00:43 - Why GEO partnerships differ for SaaS vs e-commerce 01:46 - Conferences, panels, and industry cross-pollination 04:24 - Paid vs organic visibility in partnerships 07:40 - Choosing influencers by AI visibility data 09:47 - Working with organic contributions on a limited GEO budget 11:29 - The metrics that matter beyond AI visibility 12:48 - How to measure ROI from GEO partnerships 13:51 - The future of paid partnerships for AI visibility 16:22 - Finding the domains that actually influence AI answers 18:28 - Creating new content versus targeting already cited sources 20:26 - Why AI visibility tools beat traditional tools for influencer selection 21:17 - Sofiko’s biggest GEO hot take 22:30 - ChatGPT and AI Overviews cite very different sources 24:38 - Why dot gov backlinks are so hard to earn 27:06 - Why Sofiko feels more like a GEO specialist than a traditional PR operator

  2. Oct 23

    What Google and AI Search Rewards That Most Writers Miss with Bilal Rafique | Cited by OpenLens

    Thank you, Bilal for being an amazing Cited guest. In this episode, Bilal digs into how he builds briefs, differentiates products with copy, and adapts writing for both human readers and AI systems. We discuss where AI helps, where it falls short, and why Bilal believes the strongest writers of the next few years will be creative strategists who can tie copy directly to revenue and conversion Join the OpenLens community: https://discord.gg/8GC7tuGQV Try OpenLens for free: https://openlens.com Connect with Bilal: https://www.linkedin.com/in/bilal-rafique-seo-content-writer-copywriter/ Read Bilal’s Medium: https://medium.com/@bilalrafique610 OpenLens on LinkedIn: https://www.linkedin.com/company/openlens-dot-com/ Timestamps: 00:19 - Bilal’s background and move from SEO writing to content specialist 02:05 - How Bilal approaches a content brief from scratch 03:05 - Keyword selection, funnel stage, and search intent 04:06 - Choosing content type, format, and angle 04:34 - Building headings with manual research and AI assistance 05:11 - Adding detailed points, internal links, and deadlines 06:08 - Using brand tone and interface to differentiate similar products 07:58 - Structuring short and long descriptions for different buyers 08:14 - Why product FAQs should come from real user questions 09:30 - Writing “who is this for” sections for AI visibility 11:11 - Why human-led AI use beats pure AI output for business results 13:16 - The copywriter’s role shifting toward strategy and revenue 15:00 - Why an AI-literate human writer still beats 100% AI 15:54 - Building a microagency-style content team with AI support 18:00 - Why AI-scaled content often fails after traffic spikes 19:08 - AI as a research assistant, not a full content replacement 20:24 - Why AI-generated sources still need manual verification 21:08 - Anna’s line on balancing AI with human creativity 22:21 - How AI changes team size, output, and opportunity 23:19 - Human experience as the real differentiator in copy 24:32 - Writing for Puma under strict brand and legal constraints 26:36 - Email copy, analytics, and feedback loops for improvement 27:31 - Why Bilal prefers eCommerce work over B2B, despite better pay 28:33 - Why eCommerce demand should keep growing 29:23 - Writing for humans first, then adapting for LLM citations

  3. Oct 21

    Why ChatGPT Misreads Your Brand and Invents Facts with Myriam Jessier | Cited by OpenLens

    Myriam Jessier discusses the overlap between technical SEO and branding, how AI systems retrieve and interpret content, why specificity and “brand depth” matter, and how images, video, and audio can make brands more understandable to AI. Join the OpenLens community: https://discord.gg/8GC7tuGQV Try OpenLens for free: https://openlens.com Connect with Myriam: https://ca.linkedin.com/in/myriamjessier OpenLens on LinkedIn: https://www.linkedin.com/company/openlens-dot-com/ Timestamps: 00:00 Highlights: AI search, vague marketing copy, and why visual context matters 01:02  Myriam’s path into SEO through sociology, international relations, and libraries 04:21 Generalist vs. multimodal SEO specialist 07:04 Why multimodal search better mirrors how people naturally search 08:52 What “technical branding” means in the age of AI search 12:45 Common technical mistakes that keep brands from being understood by AI 15:26 Making content clear, specific, and easy for AI to extract 17:02 AI visibility audits: retrieval, brand depth, and becoming a trusted source 23:16 Building stronger entity associations across websites, social platforms, and video 25:31 Why video can reinforce authenticity, expertise, and brand signals 28:17 Visual search, product imagery, and communicating what text alone can’t 30:54 How to optimize images and video so AI can interpret them accurately 36:48 The limits of current AI visibility reporting 37:19 Avoiding the “one-topic” trap and connecting expertise through a clear narrative 39:28 Myriam’s academic background, online presence, and closing thoughts

  4. Oct 1

    Brand Marketing for GEO with Cassie Clark | Cited by OpenLens

    This conversation breaks down how AI search visibility is changing, what GEO actually means in practice, and why technical SEO alone is not enough to get cited by AI engines. Cassie Clark recommends fixes to improve discoverability in AI-driven answers. We also discuss the shift from backlinks to broader brand signals, the role of Reddit and third-party mentions, and why consistent messaging across your website, social profiles, PR, and employee presence matters more than ever. Join the OpenLens community: https://discord.gg/8GC7tuGQV Try OpenLens for free: https://openlens.com Listen to Cassie’s podcast: https://www.youtube.com/@foundinaipodcast Connect with Cassie: https://www.linkedin.com/in/cassie-wilson-clark Try OpenLens for free: https://openlens.com OpenLens on LinkedIn: https://www.linkedin.com/company/openlens-dot-com/ Timestamps (00:00) Technical setup, congratulations on 10,000 downloads, and the early GEO conversation (01:15) What OpenLens does - AI visibility software with agent readiness audits (02:08) Testing Muse as an AI shopper and whether users trust it with spending power (03:22) How Cassie got into GEO after content writing slowed down during the ChatGPT boom (04:48) Why Cassie started the Found in AI podcast to cut through GEO misinformation (06:01) Why Cassie uses the term AI search visibility consultant instead of picking one acronym (06:27) GEO as its own discipline beyond traditional SEO (07:54) Why GEO tools need different measurement models than classic SEO dashboards (09:12) Why audits should cover social, reviews, sales, customer service, and more (10:08) When brands need publisher partnerships versus a full website rewrite (11:31) Why Reddit still matters for visibility, even as citation behavior changes (13:16) What may matter most over the next few weeks - and maybe years - in GEO (14:42) Why product data, metadata, and website information must match for commerce use cases (15:17) How consistent brand messaging across channels helped AI systems categorize Anna correctly (16:17) The risk of AI surfacing the wrong phone number or other business details (17:20) Cassie’s biggest GEO gripe - companies hiring for technical SEO when they really need brand strategy (18:20) Why cross-functional alignment and a GEO champion in each department can make execution easier

  5. Sep 21

    The Future of Digital PR with Vince Nero | Cited by OpenLens

    Vince Nero, Director of Content Marketing at BuzzStream, joins Cameron and Anna from OpenLens to break down how AI is changing digital PR, media list building, pitching, and the role of junior PR talent.  Cameron and Anna ask Vince about how AI is changing digital PR, media list building, pitching, and the role of junior PR talent. They also discuss what still matters most when everyone has similar tools: story quality, timing, and real human judgment. Vince shares why he thinks AI may automate parts of outreach but not replace the craft of choosing the right story, reading the room, and understanding journalist fit. He also offers a sharp take on where PR (and the internet at large) may be heading by 2031.  Join the OpenLens community: https://discord.gg/8GC7tuGQV Try OpenLens for free: https://openlens.com Listen to Vince’s podcast: https://www.youtube.com/@BuzzStream Connect with Vincent: https://www.linkedin.com/in/vinnero/ OpenLens on LinkedIn: https://www.linkedin.com/company/openlens-dot-com/ Timestamps00:00 - Introduction to Cited 00:29 - Vince Nero introduced: BuzzStream, Siege Media, and digital PR background 01:15 - From jazz saxophone to marketing and link building 02:22 - Can AI build media lists better than humans? 03:58 - Why story fit matters more than relationship alone 06:10 - What actually goes into evaluating a journalist 08:08 - Timely commentary and reactive PR opportunities 10:03 - Why agencies may still accept noisy outreach risks 11:35 - How many pitches journalists say are irrelevant 12:03 - What junior PR roles may look like in 2031 13:44 - Generalist PR roles, AI tools, and strategic learning 16:18 - Journalists can spot AI-written pitches instantly 18:14 - Will brands start marketing themselves as AI-free? 19:20 - AI’s limits in ideation and strategy 21:47 - Building better media lists with richer inputs 22:45 - When relationships matter again in an AI-heavy world 24:15 - Links, unlinked mentions, and AI visibility 26:06 - Why links still matter for ranking and corpus training 28:09 - How pitching may shift toward platforms and journalist request systems 30:29 - Why journalists are overloaded and time-poor 32:28 - The future of coverage in an agentic web 34:02 - Local news, clicks, and the move toward more siloed news consumption 36:52 - Biggest hot take: the internet swings back toward human creatives 38:05 - Quality over quantity as AI limitations become obvious

  • 5 Episodes

About

A podcast about the mechanics of being cited and what happens when you are. By openlens.com.

Information

  • Creator
    OpenLens
  • Years Active
    2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © 2026 OpenLens
  • Show Website
    Cited