The Djoker Files

YSY
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  • Visual Arts
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The untold story behind the Lacoste x Novak Djokovic collab, told in 3 parts by the artist who made it happen — from a t-shirt idea to a real collaboration.

Episodes

  1. Oct 6

    The Boxes: The Final Chapter.

    Two boxes, two cities, two completely different approaches: one sent to Melbourne, one delivered to Lacoste's offices in Paris. The story of how a conceptual creation inspired by Novak Djokovic's personality led to a collaboration with him and Lacoste.

  2. Sep 29

    Four Days to New York

    August 19, 2018. Novak wins Cincinnati. The US Open starts in a week. I have four days to design a t-shirt, get it to New York and hope it reaches the right hands. One shot. No time to waste!

  3. Sep 22

    The T-shirt I Believed In

    In 2016, YSY designed a t-shirt for Novak Djokovic. No contract, no green light, just an idea. Discover the starting point of a crazy 4-year journey — from a personal draft to an official collaboration with Novak Djokovic and Lacoste.

  • 3 Episodes

About

The untold story behind the Lacoste x Novak Djokovic collab, told in 3 parts by the artist who made it happen — from a t-shirt idea to a real collaboration.

Information

  • Creator
    YSY
  • Years Active
    2026
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © YSY
  • Show Website
    The Djoker Files