The Joe Jaap Podcast

Joseph Jaap

There has to be a better way to build. The Joe Jaap Podcast is about the people, decisions, lessons, and ideas that shape meaningful growth in business and in life. Hosted by 22-year entrepreneur Joe Jaap, founder of EmoryDay, the show brings together honest conversations, hard-earned experience, practical thinking, and a genuine curiosity about what helps people move forward. Some episodes may explore business growth, leadership, marketing, AI, sales, or the systems that help companies scale. Others may go somewhere less expected: risk, ambition, resilience, money, relationships, opportunity, failure, confidence, reinvention, or the moments that change how we see ourselves and what we are capable of building. Because behind every company, strategy, and decision are people. People trying to make good choices with incomplete information. People carrying responsibility for employees, customers, families, and futures. People learning when to push harder, when to change direction, when to trust their instincts, and when to take the next step before they feel completely ready. Joe draws from more than two decades as an entrepreneur and from conversations with builders, leaders, thinkers, and operators who have learned something worth sharing along the way. There are no formulas for a perfect business or a perfect life. But there are better questions, useful principles, meaningful stories, and lessons we can carry into whatever comes next. No hype. No shallow tactics. No pretending the road is easier than it is. Just thoughtful conversations for people who want to build something meaningful, keep growing, and make the most of the opportunities in front of them. Growth Can Be Crafted. Produced by EmoryDay. New episodes weekly.

Episodes

  1. Oct 21

    Simple, Not Easy: Tim Preston & Making Better Decisions in a Faster World

    When everyone is moving faster, slowing down can be a leadership advantage. In this episode of ScaleCraft, The Joe Jaap Podcast, Joe Jaap talks with entrepreneur and Simple Not Easy co-founder Tim Preston about making better decisions, helping teams get on the same page, and staying connected to the people behind the performance numbers. Drawing on his experience building and selling businesses, Tim explains why smart people can rush into solving a problem before agreeing on what it is. He shares how a deliberate pause and two simple questions, “Where are we?” and “Where do we want to be?”, can create a more useful conversation. Joe and Tim also explore AI as a collaborator, the importance of asking better follow-up questions, and why human judgment and connection matter as technology takes on more of the work. In this episode, you’ll hear: Why defining the problem together should come before proposing solutionsHow slowing down gives different perspectives room to surfaceWhat business dashboards can miss about the people doing the workHow a simple one-to-ten check-in can start a conversation about clarity and energyWhy leading AI toward the answer you want can limit what you learnHow consistent practice supports balance in leadership, work, and relationshipsThe questions may be simple. Making time to ask them, listening to the answers, and acting on what you learn takes practice. Subscribe to The Joe Jaap Podcast for more practical ideas and conversations about building and scaling a business. Produced by EmoryDay. New episodes weekly. https://www.youtube.com/emoryday https://www.facebook.com/emorydayllc/ https://www.instagram.com/emorydayllc/ https://www.tiktok.com/@emoryday https://x.com/emoryday/

  2. Oct 14

    From Mail Carrier to Membership Leader: Earl Husbands on Growing UPMA

    A membership organization grows when people feel seen, supported, and invited to contribute. In this episode of ScaleCraft, The Joe Jaap Podcast, Joe Jaap talks with Earl Husbands, National Membership Director for the United Postmasters and Managers of America (UPMA). Earl spent 20 years as a mail carrier before a mentor helped him see a path into leadership. Now he is working to help other postal employees find that same opportunity. Earl shares how he traveled across Illinois to meet members face to face, built teams to support them locally, and carried those lessons into a national role. He also reflects on what his years in consumer affairs taught him about listening to customers, taking responsibility, and improving service. In this episode, you’ll hear: Why admitting you don’t know an answer can make you a stronger leaderHow one mentor changed the direction of Earl’s careerWhy face-to-face conversations remain central to membership growthHow UPMA helps aspiring postal leaders develop their skillsWhy representation works best with honesty and accountabilityWhat Earl hopes stronger postal leadership will mean for members and the publicGrowth matters to Earl because of what it makes possible: more people helping one another, more capable leaders, and better service. Subscribe to The Joe Jaap Podcast for more conversations about building and scaling organizations. Produced by EmoryDay. New episodes weekly. https://www.youtube.com/emoryday https://www.facebook.com/emorydayllc/ https://www.instagram.com/emorydayllc/ https://www.tiktok.com/@emoryday https://x.com/emoryday/

  3. Oct 7

    The Million-Dollar Spreadsheet: Revenue Hiding in Plain Sight

    What if your next million dollars in revenue starts with the people who already know your name? In this solo episode of ScaleCraft, The Joe Jaap Podcast, Joe Jaap walks through a simple exercise for uncovering overlooked opportunities among current and former customers, past prospects, and your personal and professional network. All it takes is three spreadsheet tabs, two uninterrupted hours, and one strong cup of coffee. Joe explores why businesses often chase new leads while existing relationships go cold, how to revisit a stalled opportunity with a meaningful reason to talk, and why creating more value for a customer starts with staying interested after the invoice gets paid. In this episode, you’ll hear: How three simple lists can reveal opportunities you’ve stopped paying attention toWhy “no” and “not now” deserve different follow-upWhat to say instead of “just checking in”How to earn referrals by making your results easy to explainWhy potential opportunity belongs in your spreadsheet before it belongs in your revenue forecastHow to choose ten relationships and turn them into ten useful conversationsThe goal is to find a real problem you can help solve, a credible reason to reconnect, and a useful next step. Three tabs. Sixty names. Ten conversations. Five business days. Then measure what happens. Subscribe to The Joe Jaap Podcast for more practical ideas and conversations about building and scaling a business. Produced by EmoryDay. New episodes weekly. https://www.youtube.com/emoryday https://www.facebook.com/emorydayllc/ https://www.instagram.com/emorydayllc/ https://www.tiktok.com/@emoryday https://x.com/emoryday/

  4. Sep 30

    The Hard Decisions Behind Scale: Chris Hessler on People, Focus, and Advice

    The people and decisions that get a business to one stage may not be the ones that take it to the next. In this ScaleCraft episode of The Joe Jaap Podcast, Joe Jaap talks with Chris Hessler, founder and CEO of The Advisory Bench, about what changes as a company grows and why even experienced CEOs need perspectives beyond their own.  Chris shares how his first advisory board helped him build a business around a U.S. Postal Service contract. Years later, that board challenged him to stop investing in a second product and focus on the core business, which grew to $120 million in revenue. Drawing on his experience building and selling companies and working in private equity, Chris explains why scaling demands difficult decisions about people, priorities, and leadership.  In this episode, you’ll hear:  Why the team that gets a company to $10 million may not get it to $50 million What humility and coachability look like in a CEO.How the right advisors can challenge a decision without taking it away from the leader Why a promising new idea can distract from a proven core business.How to work backward from the company you hope to sell in three to five years.Where AI helps leaders, and where experience and judgment still matter.Many of the problems a growing business faces have been solved before. The challenge is finding people who have lived through them and being willing to listen. Produced by EmoryDay. New episodes weekly. https://www.youtube.com/emoryday https://www.facebook.com/emorydayllc/ https://www.instagram.com/emorydayllc/ https://www.tiktok.com/@emoryday https://x.com/emoryday/

Ratings & Reviews

5
out of 5
7 Ratings

About

There has to be a better way to build. The Joe Jaap Podcast is about the people, decisions, lessons, and ideas that shape meaningful growth in business and in life. Hosted by 22-year entrepreneur Joe Jaap, founder of EmoryDay, the show brings together honest conversations, hard-earned experience, practical thinking, and a genuine curiosity about what helps people move forward. Some episodes may explore business growth, leadership, marketing, AI, sales, or the systems that help companies scale. Others may go somewhere less expected: risk, ambition, resilience, money, relationships, opportunity, failure, confidence, reinvention, or the moments that change how we see ourselves and what we are capable of building. Because behind every company, strategy, and decision are people. People trying to make good choices with incomplete information. People carrying responsibility for employees, customers, families, and futures. People learning when to push harder, when to change direction, when to trust their instincts, and when to take the next step before they feel completely ready. Joe draws from more than two decades as an entrepreneur and from conversations with builders, leaders, thinkers, and operators who have learned something worth sharing along the way. There are no formulas for a perfect business or a perfect life. But there are better questions, useful principles, meaningful stories, and lessons we can carry into whatever comes next. No hype. No shallow tactics. No pretending the road is easier than it is. Just thoughtful conversations for people who want to build something meaningful, keep growing, and make the most of the opportunities in front of them. Growth Can Be Crafted. Produced by EmoryDay. New episodes weekly.