The UGC Industry Podcast

Brandon Hien
  • 5.0 (2)
  • Marketing

The show that brings creators, brands, and everyone building the UGC space into one conversation. 

Episodes

  1. 10h ago

    The Performance-Based UGC Playbook from Trybe’s #1 Agency Owner | Colin Reich E5

    Everybody wants to know, how do I actually make money on Trybe? You’re about to find out… In this episode of the UGC Industry Podcast, Brandon Hien sits down with Colin Reich, the founder of Trybe’s #1 agency, UGC Club (formely Vsquad), to discuss performance-based UGC, finding the right brands on Trybe, and becoming a creator brands want to keep working with. Colin shares how his agency has paid out over $700,000 in creator commissions, why he encourages creators to make 300 intentional video submissions, and how reading your analytics can reveal the difference between a video that flops and one that prints you massive commissions. He also breaks down smart retainers, finding your unique advantage, and building brand relationships that go beyond one-off videos. Follow Colin: https://www.instagram.com/coolinreich/ Apply for UGC Club: https://vsquad.whop.site/ Follow Brandon: https://www.instagram.com/brandoncollabs.ugc/ Apply to Join Content Economy UGC Mentorship: https://contenteconomy.app/brandon

    The Performance-Based UGC Playbook from Trybe’s #1 Agency Owner | Colin Reich E5

  2. 3d ago

    Breaking through the $10K/Month Ceiling: An Agency Owner’s Playbook for UGC Creators | Andrew Shin E4

    Could taking on more brand deals be the very thing holding your UGC business back? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Andrew Shin, founder of the Creator Blueprint and co-founder of GOOD Marketing, to discuss landing brand deals, creating videos that perform, and approaching UGC like a business, not just a side hustle. Andrew shares his journey from working with brands like Nike and Adidas to going all in on UGC after being fired from AT&T. He breaks down what he calls the “$10K prison,” why he encourages creators to focus on fewer retainers, and how testing different formats can uncover opportunities for performance bonuses. We also explore his three-bullet-point approach to brand applications, the habits that get creators hired or dropped, and how to move past the fear of what other people think when you start posting online. Contact Andrew: Instagram: https://www.instagram.com/andrewcshin/ DM him "UGC" to get in touch Follow Brandon: https://www.instagram.com/brandoncollabs.ugc/ Apply to Join Content Economy UGC Mentorship: https://contenteconomy.app/brandon

  3. Sep 23

    7-Figure Agency Owner: "Stop Chasing Followers, Chase Money" | Colin Madden E3

    What happens when you stop chasing followers and start creating videos that brands will pay for? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Colin Madden, a Content Economy coach who built a seven-figure agency at just 22, to discuss his journey from aspiring influencer to full-time UGC creator and agency owner. Colin shares how a TikTok opportunity he initially thought was a scam led to a $10,000 first month, how existing brand relationships helped him land his first agency client, and why some of his best-performing creators started with no experience. We also explore the earning limits of stacking retainers, the trade-offs of performance-based deals, and how creators can build a business beyond making every video themselves. Follow Brandon: https://www.instagram.com/brandoncollabs.ugc/ Apply to Join Content Economy UGC Mentorship: https://contenteconomy.app/brandon

  4. Sep 23

    The Queen of Tech UGC Reveals Her Secrets to Going Viral | Sidney Brant E2

    What separates a UGC video that gets ignored from one that takes off? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Sidney Brant, the queen of viral tech UGC, to discuss natural on-camera delivery, storytelling, consistent experimentation, and building relationships with brands. Sidney shares how one video generated roughly $41,000 in performance pay across three platforms, what her early low-view months taught her, and why a higher retainer doesn’t always mean greater earning potential. About Sydney: Sidney is the founder of CreatorEra, a Tech UGC education and creator community helping creators build income working with tech brands. After building her own career creating content for tech startups, she launched CreatorEra to teach creators how to find opportunities, create high-performing content, and turn UGC into a sustainable income stream. Today, CreatorEra has helped hundreds of creators break into the growing Tech UGC industry. Join Sidney's community CreatorEra: https://creatorera.io/ Follow Sidney: https://www.instagram.com/byysid/ Follow Brandon: https://www.instagram.com/brandoncollabs.ugc/ Apply to Join Content Economy UGC Mentorship: https://contenteconomy.app/brandon

  5. Sep 23

    He Trained 1,000 UGC Creators—Here’s What the Best Do Differently | Owen Nurminen E1

    What separates a UGC creator who lands a few deals from one who builds a lasting business? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Owen, founder of Content Economy, to discuss the rise of organic UGC, what he’s learned from training over 1,000 creators, and the skills that help creators earn better opportunities. Owen shares how he went from creating content for WHOOP to connecting creators with apps hiring at scale, why a lower per-video rate doesn’t always mean lower earning potential, and how monthly retainers and performance bonuses change the equation. We also break down the hooks, natural delivery, and willingness to learn that help content perform. Follow Owen: https://www.instagram.com/owennurminen/ Follow Brandon: https://www.instagram.com/brandoncollabs.ugc/ Apply to Join Content Economy - The Premier Mentorship: https://contenteconomy.app/brandon Follow Brandon: https://www.instagram.com/brandoncollabs.ugc/ Apply to Join Content Economy UGC Mentorship: https://contenteconomy.app/brandon

  • 5 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

The show that brings creators, brands, and everyone building the UGC space into one conversation. 

Information

  • Creator
    Brandon Hien
  • Years Active
    2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © 2026 The UGC Industry Podcast
  • Show Website
    The UGC Industry Podcast