The CPO Code

Ryan Ollerenshaw
  • 0.0 (0)
  • Careers

The CPO Code is a research series. Each episode, Ryan Ollerenshaw sits down with a working Chief Product Officer to map the actual route to the role: the jobs that mattered, the moment that could have gone the other way, and what they really look for when they're the one hiring PMs today. Every conversation follows the same structure, so the answers build into something bigger than any single episode: a growing, comparable dataset on what actually gets a PM promoted to the top seat. For product managers plotting their own path to CPO.

Episodes

  1. 3d ago

    From Commercial Propositions to CPO: Robin Hyde on Moving Industries and Why Judgment Beats Ideas

    Robin Hyde is Chief Product Officer at Nudge. She never took the classic PM ladder. She started in commercial and proposition roles at Lloyds, Sky and BT, moved into product at OVO Energy, then ran product at Utility Warehouse before taking her first CPO seat in HR tech benefits. In this episode of The CPO Code, Robin explains how a commercial foundation shaped the way she leads product, and why she thinks commercial fluency is what separates a VP of Product from a CPO. She also covers: What carries across banking, telco, energy and edtech, and why moving into an industry she knew nothing about made her a better listenerWhat changes when you join the exec table and suddenly people act on everything you sayHer biggest career risk, taking a hands-on product role at OVO with no technical background and being asked in the interview if she knew what an API wasWhat she looks for on a product CV and in interviews: in-company progression, honesty about what went wrong, structured thinking and a sense of humourHow she sets take-home tasks, and why she cares about the assumptions more than the answerHow AI has changed the tasks of product management but not the job, and how to sharpen your judgment when AI can produce anythingHer advice for anyone aiming for CPO in the next three years: get breadth, and go deep on whichever side of the business you know leastIf you’re a PM working out your own path to CPO, this is a good one for anyone coming from outside the traditional product route.

  2. Oct 22

    From Graduate Scheme to CPO: Martin Röver-Parkes on Product Marketing into Product Management

    Martin Rover-Parkes stood in front of 400 people at a signature business and told them he didn’t care about signatures. Weeks into his first CPO role, he made the point that what the company sold was about to be commoditised. In this episode, he explains why that moment is the real difference between VP and CPO, and why he thinks most CPO roles never get advertised. Martin Rover-Parkes fell into product marketing on a graduate scheme and spent the next 15 years moving through corporates, scale-ups and PE-backed SaaS. In this episode, he covers what product leaders can learn from marketing, why he thinks PE is the special forces of product, and what changes when you move from VP to CPO. He also shares the three things he hires for, what he scans for on a CV in the first ten seconds, and how he used Claude to build himself an 18-month mini MBA. If you want to be a CPO, his advice is practical and blunt. Martin Rover-Parkes is the former Chief Product Officer at 5 Arrows-backed Solvares Group. He started in product marketing on a graduate scheme, then spent the last decade in B2B PE-backed SaaS, fixing, scaling and consolidating complex product portfolios. He has held senior product roles at Royal Mail, Edenred, Questback, Scrive and he writes publicly about product leadership, AI and personal growth.

  3. Oct 1

    From VC to CPO: David Gummer on Breadth, Outcomes and a Non-Linear Path

    There is no standard route to Chief Product Officer. David Gummer, ex-CPO at Red Gate, went from consulting and venture capital to BT, then into product. He talks about why breadth beats a linear career, what makes a CV stand out, and how to get commercial ownership before you have the title. If you want to be a CPO, or hire one, listen in. One check before you publish: the company David joined after BT is spelled three ways in the transcript (Lumis, Lumetz, LEMS), so I left it out of the description. If you want to name it, confirm the spelling first. Also check "ex-CPO at Red Gate Software" against how he describes his own title on LinkedIn.

  4. Sep 24

    A Series of Good Bets: Damon Macklin on the Design Route to CPO

    This is Damon Macklin's journey from UX designer to Chief Product Officer. He didn't plan to become a CPO. His career was a series of harder problems, and every step up forced him to rethink what the job actually is. First he thought it was writing good requirements. Then running a good roadmap. Then building great teams. Now, as CPO at Radar Healthcare, he thinks it's about making good bets with what you've got, and finding out quickly when you're wrong.

  • 4 Episodes

About

The CPO Code is a research series. Each episode, Ryan Ollerenshaw sits down with a working Chief Product Officer to map the actual route to the role: the jobs that mattered, the moment that could have gone the other way, and what they really look for when they're the one hiring PMs today. Every conversation follows the same structure, so the answers build into something bigger than any single episode: a growing, comparable dataset on what actually gets a PM promoted to the top seat. For product managers plotting their own path to CPO.

Information

  • Creator
    Ryan Ollerenshaw
  • Years Active
    2026
  • Episodes
    4
  • Rating
    Explicit
  • Copyright
    © 2026 Ryan Ollerenshaw