Will AI Recommend You?

Simon Young - Question.Marketing Founder
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Will AI recommend your business, or your competitor's? Will AI Recommend You? is the podcast about AEO (Answer Engine Optimisation): how UK businesses get named by ChatGPT, Google AI Overviews, Gemini, Claude and Perplexity when a buyer asks who to use. Hosted by Simon Young, founder of Question.Marketing. Thirty years in search, and publishing on AEO since October 2019, 1,153 days before ChatGPT launched. Each episode answers one question business owners are actually asking. What gets a company cited? What's just SEO with a new sticker on it? What do the numbers say, and where are they still small? Plain English, a receipt for every claim, and guests who have done the work. Ask an AI about your industry today. Does your name come up? Full transcripts and show notes at question.marketing.

Episodes

  1. 1d ago

    Stop thinking about keywords: how conversational search really works

    Keywords are no longer the unit of search. The conversation is. In this episode Simon Young of Question.Marketing explains how search has turned into a conversation. Google AI Mode, ChatGPT and Gemini take one long question, break it into many hidden searches, and write a single answer from what comes back. He covers what Google's People Also Ask box was telling us for a decade, two worked examples (a Doncaster accountant and a South Yorkshire recruitment agency), why a top 10 ranking is now closer to a raffle ticket, and a practical plan for this week. Read the full article and transcript: https://question.marketing/library/stop-thinking-about-keywords-conversational-search-2026 Watch the video: https://www.youtube.com/watch?v=RgOnpI5vxHM Chapters 00:00 Why stop thinking about keywords? 00:47 From typing keywords to asking questions 01:50 Why so many Google searches are brand new 03:01 What People Also Ask was telling us 04:41 Who writes the People Also Ask answers now? 07:27 Search is now a conversation 08:23 What is a fan-out query? 10:52 Fan-out examples: lawn care and headphones 11:57 Why your keyword tool misses the questions that matter 14:09 Why a top 10 ranking is now a raffle ticket 15:53 How fast is AI Mode growing? 18:10 Longer questions get the machine's answer 19:02 Ad money is following longer searches 20:05 UK searches are getting longer 20:47 How many follow-up questions do people ask? 22:36 Worked example: choosing a recruitment agency 25:44 Is this still just SEO? 28:18 Keywords are no longer the unit of search 28:35 What to do this week: start with questions 30:00 Use People Also Ask as a free map 30:45 One page per conversation 31:15 Say what only you know 32:23 Ask it the long way and check if AI names you 33:07 Sources and wrap-up Notes on figures as spoken 01:25 Semrush's 23 words is for ChatGPT prompts without web search, against about 3 to 4 words for a Google search (2024 data). 03:41, 06:18 and 32:04 Google's 15% new-searches figure covers Google Search only, not AI platforms or the wider web. 10:57 Google's own lawn example lists herbicides, weeding without chemicals and weed prevention. Grass types and watering are my additions. 11:41 No study shows that queries with a date or statistics get cited more. That's my observation, not a published finding. 15:56 Google's billion is monthly active users of AI Mode, not searches. 27:31 AI referrals were about 1% of traffic on Conductor's 2025 US data and 0.14% on Semrush's 2026 data. Key sources Google 15% new searches (Search Engine Journal): https://www.searchenginejournal.com/google-revisits-15-unseen-queries-statistic-in-context-of-ai-search/543160/ People Also Ask answers now AI Overviews (Brafton, AlsoAsked data): https://www.brafton.com/blog/seo/google-ai-overviews-are-taking-over-people-also-ask-heres-what-marketers-should-know/ Query fan-out in Google AI Mode (Search Engine Journal): https://www.searchenginejournal.com/query-fan-out-technique-in-ai-mode-new-details-from-google/552532/ Gemini 3 fan-out research (Seer Interactive): https://www.seerinteractive.com/insights/gemini-3-query-fan-outs-research AI Overview citations from top 10 pages (Ahrefs via Search Engine Journal): https://www.searchenginejournal.com/google-ai-overview-citations-from-top-ranking-pages-drop-sharply/568637/ Pew Research Center on AI summaries and clicks (The Decoder): https://the-decoder.com/pew-finds-that-only-1-percent-of-users-click-a-source-link-directly-from-googles-ai-overviews/ How AI Mode is changing search (Google): https://blog.google/products-and-platforms/products/search/ai-mode-us-insights/ Google's AI search guide and scaled content abuse (TechWyse): https://www.techwyse.com/news/ai-search/google-ai-search-guide-seo-geo-hacks Semrush ChatGPT prompt length study: https://www.semrush.com/news/379285-new-semrush-study-reveals-chatgpt-search-trends-insights-from-80-million-clickstream-records/ Google Search Central guide to generative AI features: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide AI referral traffic benchmarks (Conductor): https://www.conductor.com/academy/aeo-geo-benchmarks-report/ Traffic channel mix study (Semrush): https://www.semrush.com/blog/traffic-channel-mix-study/ Peec, what is a query fan-out: https://docs.peec.ai/research/what-is-a-query-fanout RealityMine, UK search behaviour: https://www.realitymine.com/articles/ai-powered-search-how-google-search-behavior-is-shifting Question.Marketing: https://question.marketing Simon Young on LinkedIn: https://www.linkedin.com/in/aeo/

  2. 6d ago

    Wrong on the timing, not the destination: voice search, AEO and who gets named

    I got voice search wrong in 2019. Not the destination. The timing. People did not want to talk to a speaker in the corner for real search. Weather, timers, radio. That was about it. Smart speakers sold. Ownership is not voice search. What has changed is the brain behind the microphone. In this episode I cite Google's own August 2026 figure that 63% of Gemini users talk to it, and Gemini past a billion monthly users. Treat those as on-camera cites until we check the primary. Google Assistant is off on Android as of 4 September 2026. Hey Google now means an LLM. We walk through the recycled "50% voice by 2020" myth, why AEO has been the house category at Question.Marketing since 2019, five guesses I label as opinions, and why every major voice still reads the same web. Publish corroborated niche truth, or none of them will say your name. Series: Will AI Recommend You? Full transcript: https://question.marketing/library/voice-search-wrong-on-timing-aeo-2026 YouTube: https://www.youtube.com/watch?v=JcbtIi04Sas

  3. Sep 29

    How to Get Cited by ChatGPT and Google AI Overviews: The AEO Guide

    How do you get your business cited by ChatGPT and recommended in Google's AI Overviews? In this full walkthrough, Simon Young, founder of Question.Marketing, sets out the four gates every business has to clear: access, retrieval, extraction and trust. He also covers how to test whether AI engines name you today, and what to fix first. We cover: - why rankings can hold while clicks from search fall; - how to test your own visibility with ten real customer questions; - checking you aren't blocking AI crawlers; - why being talked about beats being linked to; - putting the answer first on the page; - measuring honestly; - what to stop paying for. Read the full guide, with a source for every figure: https://question.marketing/aeo/how-to-get-cited Read the transcript: https://question.marketing/aeo/how-to-get-cited-video-transcript Watch the video, with chapters: https://youtu.be/3UWiEJGECVk Sources: falling clicks, Ahrefs (December 2025 data) https://ahrefs.com/blog/ai-overviews-reduce-clicks-update; mentions vs links, Ahrefs (Google AI Overviews, 75,000 brands, May 2025) https://ahrefs.com/blog/ai-overview-brand-correlation/ Question.Marketing: https://question.marketing Simon on LinkedIn: https://www.linkedin.com/in/aeo/ AEO leads to SEO. Which of the four gates do you think is stopping your business being named?

  4. Sep 25

    Should we be worried about Meta's Muse Charm? Privacy, consent and your voice

    Should we be worried about our privacy now that Meta's Muse, and the Muse Charm device, are here? Simon Young of Question.Marketing has spent years targeting ads on Google and Meta. In this episode he talks about who owns the data, what "on by default" means, whether these devices should be anywhere near children, and why he thinks ads inside AI assistants will turn into sales agents that know your budget. What is on the record: - Meta hasn't said Muse Charm is always listening. The demo was tap-to-talk (TechCrunch, 23 Sep 2026). - Muse uses your interactions to train Meta's AI by default. Meta calls that "a good default" in its Muse safety post (Meta, 8 Sep 2026, https://research.meta.ai/blog/security-and-safety-for-ai-agents-our-approach-with-muse; also quoted by Business Insider, 21 Sep 2026). You can switch it off in Muse under Settings, then Data controls (Meta Help Centre). - Meta says Muse conversations aren't shared with its ad systems (Meta Newsroom, 8 Sep 2026). - Muse is 18+ (Muse terms and the Apple App Store listing, via Daily Caller News Foundation, 10 Sep 2026). The UK's under-16 social media ban is expected to come into force in spring 2027 (GOV.UK, 15 Jun 2026). - Muse has no UK launch date yet (as of 25 Sep 2026). - Meta has launched camera-free Ray-Ban Meta Audio glasses alongside its camera models (The Verge, 24 Sep 2026). - Instagram head Adam Mosseri said in October 2025 that Meta does not use the phone's microphone to eavesdrop on you (The Verge, 1 Oct 2025). That was a general statement, not about Muse. When Simon says his phone is listening, that is his personal view. The sales agent scenario is Simon's prediction, not a Meta announcement. Full transcript and receipts: https://question.marketing/library/muse-charm-privacy-should-we-be-worried-2026 YouTube: https://www.youtube.com/watch?v=dC3vAfGNzXE Would you want your voice built into a training model for an AI? Chapters 00:00 Should we be worried about our privacy? 00:48 Muse, Muse Charm and the AI assistant race 01:39 Who owns our data? 02:07 Voice assistants and answer engines 02:54 Should these devices listen to children? 03:42 Living with an AI pocket device 05:05 Who's learning everything? 05:34 Influence, elections and social feeds 06:34 When AI assistants become sales agents 08:27 Opt out, not opt in 08:49 Is the phone listening? (Simon's view) 10:12 Controls for kids 10:35 A knowledge race 11:13 Your voice in a training model? Question.Marketing: https://question.marketing/

  5. Sep 22

    Proof that the SEO game has completely changed: 9 views, page one, AI Overview

    Simon Young (Question.Marketing) shows live Google proof from a Stitch AI client knowledge-gap publish: bulk WhatsApp marketing and UK PECR / data-protection content. On film: a Google Search result for the companion YouTube video showing 9 views · 4 days ago, and Google AI Overviews citing the Stitch blog and video. Queries shown include whatsapp PECR regulations in the uk and the long-tail bulk WhatsApp UK compliance question. Edit note: this episode audio follows the jump-cut master (tangent ~3:00-10:30 removed; light typing scrub before the long-tail paste). Soft / spoken-only (not title hard-claims): Simon also says on camera that the video went to the top of YouTube in about 20 minutes. Visual receipt locked for packaging remains Google SERP + AI Overview, not a YouTube.com ranking screenshot. 72 hours is not spoken on this film. Full transcript: https://question.marketing/library/proof-seo-is-not-aeo-stitch-ai-9-views-ai-overview-2026 YouTube: https://www.youtube.com/watch?v=mSAcQXXpxIM Chapters 00:00 SEO is not AEO or GEO 03:00 Knowledge gaps and multi-property publish 10:01 Live Google proof 10:36 9 views on Google Search 11:54 AI Overview citation 14:31 Broader query: blog + video 14:56 What changes for AEO / GEO Question.Marketing: https://question.marketing/

  6. Sep 16

    Proof that Google and ChatGPT are NOT reading the same internet

    Simon Young walks a GEOforge study of 10.2 million AI citations, published 16 September 2026. The film argument is simple: ChatGPT and Google are not reading the same internet. Social citation is largely a Google-side phenomenon. ChatGPT barely cites YouTube. Engagement looks more like a threshold than a ladder. Receipts on film / brief: ChatGPT ~42 YouTube citations of ~1.06M (~0.004%); Google AI Mode YouTube ~6.34%; Google AI Overviews YouTube ~6.63% on film (brief 6.83%); social ~8.8% of the corpus; LinkedIn citations often ~35 days after publish. Full transcript: https://question.marketing/library/proof-google-chatgpt-not-reading-same-internet-2026 Disclosure for show notes (not spoken as a formal partnership line on camera in this take): Question.Marketing delivers AEO and GEO work in partnership with GEOforge, who produced the study. Method published. More: https://question.marketing AEO hub: https://question.marketing/aeo Study: https://getgeoforge.com/blog/social-engagement-ai-citations-study Chapters: 0:00 Intro: engagement vs rankings 2:00 The dataset (10.2M citations) 6:30 ChatGPT and Google are not reading the same internet 10:10 Audience thresholds and LinkedIn delay 14:50 Next experiment + outro

    Proof that Google and ChatGPT are NOT reading the same internet

  7. Sep 15

    Which tools track AI search share of voice and citations? (Episode 2)

    Episode 2. We unpack why many AEO and AI visibility tools give a thin share of voice: too few queries per model, real AI credit burn for robust sampling, and the missing prompt-volume data that Google Keyword Planner used to give marketers for traditional search. Named platforms include ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews and AI Mode. We also touch localised B2B prompting and how AI visibility tracking cost differs from SEMrush or Ahrefs. Tool list coming on Question.Marketing. OpenAI ChatGPT ads stack update (verify product detail): expanding ChatGPT ads tooling / Ads Manager plugin; verify user-facing agent behaviour. More: https://question.marketing AEO hub: https://question.marketing/aeo Transcript: https://question.marketing/library/which-tools-track-ai-search-share-of-voice-citations-2026 Chapters: 0:00 Intro 0:18 Thin SoV methods and tool flood 4:15 Cost of accurate tracking 5:10 No LLM prompt volume 8:15 OpenAI ChatGPT ads stack update (verify product detail) 10:05 Localised search 12:30 vs SEMrush / Ahrefs 14:05 Outro

    Which tools track AI search share of voice and citations? (Episode 2)

  8. Sep 15

    Answer engines vs search engines: what I actually believe in 2026

    Simon Young (Question.Marketing) on Answer Engine Optimisation as distinct from Google SEO. Topics as filmed: adoption (VHS/Betamax), voice and spoken answer engines, citations in ChatGPT/Claude/Perplexity, brand trust vs irrelevant links, AI-slop sites, conversational search, unique perspective, AI-assisted outreach to earn citations, AI Overviews, and a warning about gold-rush ranking tools. Watch: https://www.youtube.com/watch?v=RaWcxhBlUp8 Transcript: https://question.marketing/library/answer-engines-vs-search-engines-2026 I'm Simon Young. Question.Marketing.

    Answer engines vs search engines: what I actually believe in 2026
  • 8 Episodes

About

Will AI recommend your business, or your competitor's? Will AI Recommend You? is the podcast about AEO (Answer Engine Optimisation): how UK businesses get named by ChatGPT, Google AI Overviews, Gemini, Claude and Perplexity when a buyer asks who to use. Hosted by Simon Young, founder of Question.Marketing. Thirty years in search, and publishing on AEO since October 2019, 1,153 days before ChatGPT launched. Each episode answers one question business owners are actually asking. What gets a company cited? What's just SEO with a new sticker on it? What do the numbers say, and where are they still small? Plain English, a receipt for every claim, and guests who have done the work. Ask an AI about your industry today. Does your name come up? Full transcripts and show notes at question.marketing.

Information

  • Creator
    Simon Young - Question.Marketing Founder
  • Years Active
    2026
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © 2026 Will AI Recommend You?
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    Will AI Recommend You?