Customer Strategy ProfCast

Prof. Christian Schulze
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Great customer strategy is what sets successful companies apart from the rest. In the Customer Strategy ProfCast, founders, CEOs and CMOs bring the real-world stories: the decisions they actually made, the ones they got wrong, and the ideas they believe have helped them build lasting competitive advantage. Host Christian Schulze, professor at Frankfurt School of Finance & Management, brings the science-backed frameworks that turn those stories into insights listeners can apply to their own work and life. Topics range from positioning, growth, brand and pricing to how AI is changing the way customers discover, choose and buy.

Episodes

  1. Sep 29

    The Business of Luxury: Former Hugo Boss CEO Claus-Dietrich Lahrs (#1)

    Great luxury brands are built on product first and promotion second. In this episode, Claus-Dietrich Lahrs, former CEO of Hugo Boss and Bottega Veneta, draws on 35 years in the industry, including Louis Vuitton and Dior, to explain why the job a premium brand does for its customers starts with status, why a brand must both protect and develop its heritage, and why only about a tenth of a luxury price goes into advertising. Host Christian Schulze structures the conversation along the marketing mix of product, promotion, price and place. Topics range from iconic products and quiet luxury to counterfeits, discounts, outlets, own stores and why no mass platform, Amazon included, has cracked luxury. Lahrs closes with the lessons he wishes he had known when he was younger: be patient, and learn the business hands-on. Recorded in autumn 2024.

    The Business of Luxury: Former Hugo Boss CEO Claus-Dietrich Lahrs (#1)
  • 1 Episode

About

Great customer strategy is what sets successful companies apart from the rest. In the Customer Strategy ProfCast, founders, CEOs and CMOs bring the real-world stories: the decisions they actually made, the ones they got wrong, and the ideas they believe have helped them build lasting competitive advantage. Host Christian Schulze, professor at Frankfurt School of Finance & Management, brings the science-backed frameworks that turn those stories into insights listeners can apply to their own work and life. Topics range from positioning, growth, brand and pricing to how AI is changing the way customers discover, choose and buy.

Information

  • Creator
    Prof. Christian Schulze
  • Years Active
    2026
  • Episodes
    1