The Practical MSP

LogMeIn, Part of the GoTo Family of Products

What does it actually take to build a future-ready Managed Service Provider? It’s not only about vision. It’s about practical execution. The Practical MSP podcast, brought to you by LogMeIn, cuts through the noise with honest conversations on how to sustainably scale your IT business. We tackle the day-to-day realities of pricing strategies, hiring top talent, and building the ultimate tech stack. Tune in for real-world perspectives and actionable advice from industry experts to help you build tomorrow's MSP, today.    Learn more at https://www.LogMeIn.com, part of the GoTo family of products.    For more podcast content from GoTo, check out the Practically Tomorrow podcast, where we explore emerging tech trends in AI, customer experience, security, and more: https://open.spotify.com/show/4vzi4XBsNeydH26yp5Via4

Episodes

  1. Sep 29

    Navigating MSP Pricing Strategies, with Shawn Walsh from Encore Strategic

    In the inaugural episode of LogMeIn's The Practical MSP podcast, our host, Jen Six, talks MSP pricing with Shawn Walsh, former MSP CEO turned coach at Encore Strategic and author of The Pumpkin Plan for Managed Service Providers. Walsh says many MSPs underprice due to undervaluing expertise and relying on peer consensus rather than actual costs. He recommends targeting 55-65% gross margin (service revenue minus fully burdened tech salaries and tool costs) and aiming for best-in-class 20% EBITDA and 20% year-over-year growth, noting “10% is the new zero” for reinvestment. He favors per-user pricing, avoiding hourly billing, and transitioning clients by building a cost-based managed services offering and emphasizing proactive security and insurance requirements. His top growth hack? Budgeting and reviewing budget-to-actual monthly, with quarterly trend reviews and price adjustments when costs rise. He advises winning deals by differentiating through better boardroom-focused messaging, not lower prices, and offers a per-seat pricing calculator via email. Connect with GoTo: https://www.linkedin.com/company/GoTo Learn about LogMeIn: https://www.logmein.com Connect with Jen on Reddit: https://www.reddit.com/user/Jen_LMI_Resolve Email Shawn Walsh to get his all-in seat MSP pricing calculator: info@encorestrategic.io Listen to GoTo's Practically Tomorrow podcast: https://open.spotify.com/show/4vzi4XBsNeydH26yp5Via4

  • 1 Episode

About

What does it actually take to build a future-ready Managed Service Provider? It’s not only about vision. It’s about practical execution. The Practical MSP podcast, brought to you by LogMeIn, cuts through the noise with honest conversations on how to sustainably scale your IT business. We tackle the day-to-day realities of pricing strategies, hiring top talent, and building the ultimate tech stack. Tune in for real-world perspectives and actionable advice from industry experts to help you build tomorrow's MSP, today.    Learn more at https://www.LogMeIn.com, part of the GoTo family of products.    For more podcast content from GoTo, check out the Practically Tomorrow podcast, where we explore emerging tech trends in AI, customer experience, security, and more: https://open.spotify.com/show/4vzi4XBsNeydH26yp5Via4

Information

  • Creator
    LogMeIn, Part of the GoTo Family of Products
  • Years Active
    2026
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © Copyright 2026 All rights reserved.
  • Show Website
    The Practical MSP