The Insight

Cristian Ungureanu
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How do SaaS companies actually get results from SEO? Every week, Cristian Ungureanu sits down with the people running SEO and content at B2B SaaS companies and agencies to find out what they did, what worked, and what they'd never do again. No theory, no hype: just specific tactics from people doing the work. Topics include link building that moves rankings, bottom-of-funnel content that drives signups, how AI search is changing SEO, and how to get founders and CMOs to trust the process. Cristian has led organic growth at SaaS companies including ScraperAPI and QuickMail. New episodes weekly. More at cristianungureanu.com

Episodes

  1. 6d ago

    AI Search Visibility for SaaS: The 3 Layers That Actually Matter

    George Chasiotis, owner of Minuttia, found a high correlation between a SaaS brand's number of G2 reviews and its AI search visibility. He explains why brand experience is now the first layer of AI search. George owns Minuttia, an SEO and content agency for B2B software companies, and still leads its strategy and research. His team runs data studies on AI search, from how much Google and AI search visibility overlap to whether self-promotional listicles still get cited. He also co-founded Applied, an in-person event for operators. We get into why "SEO is dead, focus on AI search" is the wrong takeaway, and the three layers that drive AI search visibility: brand experience, owned perception and multi-channel perception. George explains why one page about RFPs costs Minuttia leads in AI recommendations and whether listicles still work. Plus: how to compete when HubSpot shows up in every answer, and why Minuttia still pays humans to write. Chapters 00:00 Intro 00:42 George, Minuttia and getting into B2B SaaS 04:03 Still doing SEO? Strategy, studies and a new event 10:11 What's not working: the "SEO is dead" myth 13:48 Short-termism and AI search shortcuts 15:43 Layer 1: brand experience 17:45 G2 reviews: why count matters more than rating 25:33 Example: Meilisearch 28:18 Why AI search won't reward mediocre brands like Google did 29:20 Layer 2: owned perception 30:49 The evaluation attributes AI uses to recommend software 34:06 The "we don't do RFPs" page that costs leads 35:58 Layer 3: multi-channel perception 37:17 YouTube citations: Google vs. ChatGPT 38:14 Do self-promotional listicles still work? 40:09 When AI-generated YouTube listicles backfire 42:54 How brand experience shapes what people say on Reddit 44:36 You can't be HubSpot: win by specializing 48:46 AI content: deniers, absolutists and the middle ground 53:43 Is it OK to turn a podcast into an AI-written blog? 55:48 Where to find George Links Minuttia: https://minuttia.com Applied (Lisbon, October 30): https://applied.events George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/ B2B SaaS SEO & Content Podcast: interviews with the people behind SEO at SaaS companies about what actually gets results. New episodes weekly at https://cristianungureanu.com Connect with Cristian: https://www.linkedin.com/in/cristian-gabriel-ungureanu/

  2. Oct 8

    SaaS Content Strategy After AI: Why Evergreen Content Is Dead

    Evergreen content is dead, says Nick Gaudio, the brand and content lead behind Rev, ManyChat and Sweep. The blogs that survive will run like newsrooms. Nick has spent 15 years making B2B brands interesting, believable and memorable: head writer at the Chive, head of brand at Rev, then Rattle, ManyChat and Sweep (acquired by ServiceNow). At Sweep, as a team of one, he used proprietary data and newsjacking to grow the brand's visibility 4x across 100 AI discovery prompts. He has also built messaging houses for 50 to 60 companies. In this episode: - Which content formats still work, and why short-form video is the way in - Why company blogs should run like newsrooms, plus the news API and Google Sheets setup he uses to find stories every day - How proprietary data (and a South Park episode) got Sweep cited more often in AI answers - Why brand sits above content, PR and reviews, and why in-person events may outlast the open web Chapters 00:00 Intro: Nick's path from the Chive to Sweep 03:02 Which content formats work right now 05:41 Will the blog survive? Run it like a newsroom 07:44 The news API setup for daily story ideas 09:12 How to build a content program at a new company 14:49 Brand marketing vs. product marketing 19:46 Attention vs. trust: the IBM test 21:03 Channel-native content vs. the waterfall model 23:42 The dark forest theory of the internet 25:03 SEO is deterministic, AI is probabilistic 26:11 How Sweep grew its AI visibility 4x 30:13 Turning 15,000 chatbot questions into a report 34:58 Where brand fits: content, PR and reviews 41:08 When even video can't be trusted 43:29 Why events are the future of marketing 44:59 Where to find Nick Links Nick Gaudio on LinkedIn: https://www.linkedin.com/in/gaudio404/ Maggie Appleton's essay on the dark forest internet: https://maggieappleton.com/ai-dark-forest B2B SaaS SEO & Content Podcast: interviews with the people behind SEO at SaaS companies about what actually gets results. New episodes weekly at cristianungureanu.com Connect with Cristian: https://www.linkedin.com/in/cristian-gabriel-ungureanu/

  3. Oct 7

    Getting Cited by ChatGPT: Why Human Content Beats AI Content

    Human-written articles got a brand-new product leads from ChatGPT in its first month. Anastasiia Krasiukova, founder of Upcorn Agency, explains what made them work. Anastasiia has been in SEO for 10 years and runs Upcorn, a Ukrainian agency covering SEO, App Store optimization, generative engine optimization and Reddit marketing for B2B, SaaS, mobile app and e-commerce clients. We get into what "high-quality content" means now that AI can do the research-and-rewrite job, and why letting AI re-optimize articles added made-up errors instead of fixing real ones. Anastasiia shares what LLMs cite most in SaaS (listicles, Reddit, G2, Clutch, Medium) and how her team builds prompt tracking. We also cover how to prove SEO and AI search leads when branded and organic traffic blur together, and why, after 10 years, she'd stop treating keywords as the KPI. Chapters 00:00 Intro: Anastasiia and Upcorn Agency 03:22 Articles that brought ChatGPT leads in month one 06:33 What "high-quality content" actually means 09:17 Where AI content still falls short 10:54 When AI "fixes" added made-up errors 13:29 Grounding AI in client documents 16:37 What LLMs cite: listicles, Reddit, G2 18:21 How to set up prompt tracking 19:51 Measuring SEO and AI search results 22:53 Separating branded from organic leads 25:01 Self-reported attribution 26:16 Why founders can tell when SEO works 27:38 What she'd unlearn after 10 years in SEO 30:44 Wrap-up Links Upcorn Agency: https://upcorn.agency Anastasiia Krasiukova on LinkedIn: https://www.linkedin.com/in/anastasiia-krasiukova-147571151/ B2B SaaS SEO & Content Podcast: interviews with the people behind SEO at SaaS companies about what actually gets results. New episodes weekly at cristianungureanu.com Connect with Cristian: https://www.linkedin.com/in/cristian-gabriel-ungureanu/

  4. Sep 30

    Why Topical Relevance Beats DR in SaaS Link Building (and AI Search)

    Most SaaS companies judge link building by DR. Saket Aggarwal, co-founder of Digital Gratified, thinks that's the wrong metric entirely. Saket started out as a technical writer and went on to build a link building agency that works only with B2B SaaS companies. Ten of its clients have stayed with the agency for 7–8 years. In this episode we cover why he'd take a relevant DR 40 link with real traffic over a DR 90 link, why niching down to one vertical made the business, and how he educates clients (or turns them away) when their expectations don't match what gets results. We also look at the bottom-of-funnel playbook in the AI era. Do links and listicle placements still get you ranked? Do they get you cited by ChatGPT and other LLMs? And what do you need on top of that? Saket also shares what running the SaaS SEO Alliance conference taught him that client work never did. Chapters 00:00 Intro 00:31 From technical writer to SaaS SEO agency founder 03:09 How they keep clients for 7–8 years 03:46 Why they only work with SaaS 06:13 What winning campaigns have in common: topical relevance over DR 10:18 Educating clients and knowing when to say no 13:41 SEO expectations in the AI era 14:44 The BOFU playbook: does it still work, and does it get you cited by AI? 21:09 What SaaS companies underestimate about off-page SEO 24:12 Lessons from running the SaaS SEO Alliance conference 28:23 Staying humble, and leaving Google to start an agency 31:52 Where to find Saket Links Digital Gratified: https://digitalgratified.com/ SaaS SEO Alliance: https://saasseoalliance.com/ Saket on LinkedIn: https://www.linkedin.com/in/saketaggarwal-tech-writer/ B2B SaaS SEO & Content Podcast: interviews with the people behind SEO at SaaS companies about what actually gets results. Connect with Cristian: https://www.linkedin.com/in/cristian-gabriel-ungureanu/; http://cristianungureanu.com/

  • 4 Episodes

About

How do SaaS companies actually get results from SEO? Every week, Cristian Ungureanu sits down with the people running SEO and content at B2B SaaS companies and agencies to find out what they did, what worked, and what they'd never do again. No theory, no hype: just specific tactics from people doing the work. Topics include link building that moves rankings, bottom-of-funnel content that drives signups, how AI search is changing SEO, and how to get founders and CMOs to trust the process. Cristian has led organic growth at SaaS companies including ScraperAPI and QuickMail. New episodes weekly. More at cristianungureanu.com

Information

  • Creator
    Cristian Ungureanu
  • Years Active
    2026
  • Episodes
    4
  • Rating
    Explicit
  • Copyright
    © 2026 Cristian Ungureanu