The CRM Advantage

The CRM Advantage is a podcast about getting enterprise technology decisions right before the money is spent. Hosted by Mario Calisto of StrataNorth, each episode works through the real reasons CRM and marketing automation investments succeed or fail. The short version, and the thing most buyers learn too late: it's rarely the software. It's the strategy, the readiness, and the buying process that surround it. A great platform dropped into an unprepared organization still fails. A modest one, bought well and run with discipline, pays for itself. Mario brings two decades of doing this work directly, implementing these platforms, advising the companies buying them, and sitting across the table from the vendors selling them. Each episode he's joined by operators and leaders who have been through it, for honest conversations aimed at the people who actually own these decisions: IT directors, operations leaders, and the executives who sign off on the spend. No vendor scripts. No sponsored takes. StrataNorth is fiercely independent, and the advice here reflects that. If you're staring down a CRM evaluation, a MarTech overhaul, or a renewal you're not sure you should sign, start here, and have the conversation before the purchase order. New episodes released monthly. Subscribe wherever you listen. Learn more and work with StrataNorth: CRM advisory services: https://stratanorth.co/crm-advisory-services/Free CRM Readiness Assessment: https://stratanorth.co/crm-readiness-assessment/More from StrataNorth: https://stratanorth.coA StrataNorth Studios production.