Insights with Martin Motlík

Martin Motlík
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A podcast that takes the ideas from Martin Motlík's Insights articles into conversation. With a background in construction and a career in digital strategy, Martin explores how the web, communication and AI are changing the AEC industry. Together with Sarah, his virtual AI co-host, he discusses what these changes mean in practice, one article and one practical case per episode. Both voices are made with AI: Martin's is an AI clone of his own voice, and Sarah is a fictional co-host.

Episodes

  1. 1d ago

    Be the source: getting AEC data ready for AI search

    Sarah runs marketing at a structural engineering firm in Portland. Her firm ranks on page one, yet when she asked ChatGPT which local firms have real mass-timber experience, it named five others. Martin takes her situation apart: why page one is no longer the finish line, how project galleries and PDFs hide the facts engineers search for, what localizing a timber page for U.S. and Canadian design codes taught him, and how a fact travels the “load path” into an AI answer. Chapters: 0:00 Cold open: Sarah's story1:06 "But our SEO works"2:36 The gallery problem4:09 The timber page5:48 The Vancouver twist7:09 Load path, part one8:20 The PDF argument9:43 Load path, part two11:21 What do I tell my boss?12:34 CloseRead the article: Be the source: getting AEC data ready for AI search Martin's voice is an AI clone of his own voice; Sarah is a fictional co-host voiced by AI. Produced with ElevenLabs.

    Be the source: getting AEC data ready for AI search
  • 1 Episode

About

A podcast that takes the ideas from Martin Motlík's Insights articles into conversation. With a background in construction and a career in digital strategy, Martin explores how the web, communication and AI are changing the AEC industry. Together with Sarah, his virtual AI co-host, he discusses what these changes mean in practice, one article and one practical case per episode. Both voices are made with AI: Martin's is an AI clone of his own voice, and Sarah is a fictional co-host.

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