Travel Search Pulse Podcast

Jesse James Woods
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Travel Search Pulse Podcast: trends in travel SEO and AI search, and recommendations backed by data, from Jesse James Woods, previously VP SEO at KAYAK. www.travelsearchpulse.com

Episodes

  1. 5d ago

    Why the biggest travel brands win in Google and AI search · It's the brand, stupid · Episode 3

    The brands winning in Google right now are also the ones winning in AI search, and I think it’s for the same reason. I pulled Classic and AI search data for 20 of the biggest US travel brands (suppliers, OTAs, metasearch) across three layers: brand demand (Google Trends), Classic Search traffic and visibility (Semrush, Sistrix) and AI visibility (Semrush). Suppliers went from the bottom to the top through 13 core updates, Google Flights became 19x more visible on flat demand, only IHG and Hilton gained on all three layers, and Tripadvisor’s 98% non-branded traffic is the flip side.Full essay, every chart and table: https://www.travelsearchpulse.com/p/i...Play the essay as a five-minute game: https://play.travelsearchpulse.comSubscribe (free Claude skill brand-signal-reader for subscribers): https://www.travelsearchpulse.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.travelsearchpulse.com

    Why the biggest travel brands win in Google and AI search · It's the brand, stupid · Episode 3

  2. Oct 15

    The list I read every morning · Travel Search Pulse Episode 2

    The list of principles I read every single morning before I do anything else, and the stories behind each one: action cures fear, ask if it's really important, see things as they can be, actually listen, study your setbacks, persistence plus experimentation, trade minds, the WRAP framework, review as the amplifier of learning, growing yourself, and Seneca on what you can control. Full post with every book linked: https://www.travelsearchpulse.com/p/initializing-the-list-i-read-every Books: The Magic of Thinking Big (David Schwartz), Decisive (Chip and Dan Heath), Principles (Ray Dalio). The free Claude decision skill (WRAP and more) is in the welcome email when you subscribe. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.travelsearchpulse.com

    The list I read every morning · Travel Search Pulse Episode 2

  3. Oct 12

    Who's behind Travel Search Pulse (and what you get) · Episode 1

    Who's behind Travel Search Pulse, and what you get when you subscribe. Travel is ground zero for AI search: Expedia and KAYAK were among the first ChatGPT plugins, Expedia and Booking. The first ChatGPT apps, and a hotel room was one of the first things Google let AI Mode buy. I'm Jesse James Woods: 15+ years in SEO, the last 12 in travel, most recently VP of SEO & Localization at KAYAK. Watch the video: https://www.youtube.com/watch?v=0WcWYrkCKxQ Subscribe: https://www.travelsearchpulse.com (the free Claude decision skill is in the welcome email) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.travelsearchpulse.com

    Who's behind Travel Search Pulse (and what you get) · Episode 1
  • 3 Episodes

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Travel Search Pulse Podcast: trends in travel SEO and AI search, and recommendations backed by data, from Jesse James Woods, previously VP SEO at KAYAK. www.travelsearchpulse.com

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