Tuesday in Trussville

Robert L. Mason
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In a world obsessed with efficiency, Tuesday in Trussville asks a different question: What happens when companies start treating people like human beings again? Hosted by entrepreneur and SPOC Energy founder Robert L. Mason, this show explores the real stories behind leadership, culture, work, faith, failure, and the emotional weight of responsibility.  Through raw conversations with founders, operators, veterans, creators, and everyday workers, Mason uncovers what actually builds trust inside organizations and what quietly destroys it. Inspired by the ideas in Bobby's book Tuesday in Trussville: How One Small Town’s Lift Up Culture Is Shaping the Future of Business; the show challenges the belief that professionalism means hiding your humanity. Because culture is more than perks, policies, or mission statements, it’s how people treat each other when life gets hard.  And sometimes, the smallest acts of care can change everything.

Episodes

  1. 6d ago

    "You Can't Believe Everything You Think" – Andy Andrews on Leadership, Truth & AI

    What if the biggest barrier to your potential isn't what you don't know, but what you're sure you know? In the very first episode of Tuesday in Trussville, Bobby Mason, CEO of SPOC Energy, sits down with his friend Andy Andrews, the New York Times bestselling author of The Traveler's Gift and The Noticer. Andy has advised presidents, worked with the U.S. military, and coached some of the top college football programs in the country. Andy shares the people who lifted him up when no one else saw potential: an eighth-grade English teacher who told him to "pick your moments," and an old man named Jones who found him homeless and sleeping under a pier after both his parents died. Jones gave him what Andy calls the best advice he's ever received: "You can't believe everything you think.” From there, Bobby and Andy dig into why everybody is in leadership (and sales), the 128 hours a week your employees spend away from work, why culture eats strategy for lunch, how AI threatens critical thinking, the three lies behind the Holocaust, and how one untruth ended Jim Tressel's career at Ohio State. If you lead a company, a team, a church, or a family, this conversation is for you. 🔗 Resources Mentioned Andy Andrews: https://andyandrews.com Wisdom Harbor: https://wisdomharbor.com How Do You Kill 11 Million People? (signed copies at andyandrews.com) Creating Measurable Results (CMR) Tender Rednecks series on YouTube What You'll Learn• Why "you can't believe everything you think" may be the most valuable leadership advice there is • Why everyone, whether parent, spouse, or friend, is in leadership and in sales • The 40/128 principle: how investing in employees' lives outside work drives results inside it • Why the companies with the strongest cultures benefit the most from coaching • How fast growth and new hires can quietly fracture a company culture • The real danger of AI in schools (hint: it isn't cheating) • How to use AI as a tool without letting it replace your thinking • Why human-centric companies will attract top talent in the AI era • The three lies that made the Holocaust possible, and why lies at scale still work today • Why transparent honesty is a leader's only safe option in an age with no secrets • How lost dinner-table conversations created a generational divide Timestamps 00:00 – Welcome to Tuesday in Trussville & introducing Andy Andrews 02:00 – Who lifted you up? Mrs. McLeod and "pick your moments" 05:00 – Homeless at 19 and meeting Jones, the old man behind The Noticer 07:00 – "You're sleeping on fertile ground" 08:00 – Everybody is in leadership. Everybody is in sales. 10:00 – What is Creating Measurable Results? 12:00 – The 40 hours vs. 128 hours principle 13:00 – "They're investing in me": the KW Containers story 14:00 – Want better employees? Build better people. 15:00 – Culture eats strategy for lunch (and meeting Tall Paul) 17:00 – Protecting culture while adding 75+ new employees 18:00 – When rapid growth puts your culture at risk 20:00 – Jones's best advice: "You can't believe everything you think" 23:00 – The biggest barrier to your potential is what you know for sure 25:00 – Wisdom in counsel and leaders who can't step down 26:00 – Leading with humanity in the age of AI 27:00 – AI in schools: grades without thinking 29:00 – AI is just a tool: "A hammer doesn't crack eggs" 30:00 – Using AI for daily Bible study (without replacing the Word) 32:00 – Why human-centric companies will win the AI era 34:00 – How Do You Kill 11 Million People? 37:00 – The three lies the Nazis used 41:00 – Should our leaders tell us the truth? 42:00 – Perks aren't culture: just tell the truth 43:00 – There are no secrets anymore: the Jim Tressel story 46:00 – One bad day doesn't define your life 46:30 – Wisdom Harbor: creating America's next greatest generation 49:00 – Animal food and 500,000 cats in World War I 50:30 – Fishing report: go west for snapper 51:30 – 20 years from now: how Andy hopes to be remembered

  • 1 Episode

About

In a world obsessed with efficiency, Tuesday in Trussville asks a different question: What happens when companies start treating people like human beings again? Hosted by entrepreneur and SPOC Energy founder Robert L. Mason, this show explores the real stories behind leadership, culture, work, faith, failure, and the emotional weight of responsibility.  Through raw conversations with founders, operators, veterans, creators, and everyday workers, Mason uncovers what actually builds trust inside organizations and what quietly destroys it. Inspired by the ideas in Bobby's book Tuesday in Trussville: How One Small Town’s Lift Up Culture Is Shaping the Future of Business; the show challenges the belief that professionalism means hiding your humanity. Because culture is more than perks, policies, or mission statements, it’s how people treat each other when life gets hard.  And sometimes, the smallest acts of care can change everything.

Information

  • Creator
    Robert L. Mason
  • Years Active
    2026
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © Forbes Books
  • Show Website
    Tuesday in Trussville