Run the Room

Professional Development Inc

Run the Room is a weekly podcast on how business actually works, built from the very beginning: the idea, the customer, the money, the books, pricing, sales, marketing, hiring, operations — and the meetings that run it all. New episodes Sundays at 7:00 PM ET. AI Generated

Episodes

  1. 5d ago

    Making It Real: Structure, Registration, and the Rules

    Choosing a legal shape in plain English — sole proprietor, partnership, LLC, and corporation — what each choice commits you to on liability, taxes, and paperwork, and then the full registration sequence in order: the business name and DBA, the state filing, the free federal EIN from the IRS, state tax registration, licenses and permits at the federal, state, and local layers, a business bank account that keeps your money separate from the business's, and the records the law expects from day one. Includes the current rule on beneficial ownership reporting after FinCEN's final rule of August 2026. New episodes every Sunday. Run the Room builds business from the very beginning — foundations first, one step each week. Sources: U.S. Small Business Administration, Choose a Business Structure (https://www.sba.gov/business-guide/launch-your-business/choose-business-structure/), retrieved November 8, 2026; U.S. Small Business Administration, Register Your Business and Apply for Licenses and Permits (search sba.gov for Register your business and for Apply for licenses and permits), retrieved November 8, 2026; Internal Revenue Service, Employer Identification Number (search irs.gov for Employer identification number — the IRS page states an EIN is free directly from the IRS, to form the entity with the state first, and gives the online, fax Form SS-4, and mail timelines), retrieved November 8, 2026; U.S. Department of the Treasury, FinCEN Permanently Ends Beneficial Ownership Reporting Requirements for Millions of Small Business Owners, August 11, 2026 (https://home.treasury.gov/news/press-releases/sb0603 — final rule effective August 14, 2026), retrieved November 8, 2026; Harvard Business Review Entrepreneur's Handbook, chapter Organizing Your Company (search learning.oreilly.com for Harvard Business Review Entrepreneur's Handbook Organizing Your Company), retrieved November 8, 2026. AI Generated

  2. Nov 2

    The Idea and the Customer

    Where business ideas actually come from: a problem somebody already has. Who the customer is (and is not), why everyone is never a customer, the discipline of talking to real people about their past behavior before building anything, and how to test an idea cheaply — conversations, commitments, and the smallest honest experiment — before it costs real money. New episodes every Sunday. Run the Room builds business from the very beginning — foundations first, one step each week. Sources: - U.S. Small Business Administration, Market research and competitive analysis (the six questions: demand, market size, economic indicators, location, market saturation, pricing): https://legacy.sba.gov/business-guide/plan-your-business/market-research-competitive-analysis - Thomas R. Eisenmann, Why Start-ups Fail, Harvard Business Review 99, no. 3 (May–June 2021): 76–85 — abstract and citation: https://www.hbs.edu/faculty/Pages/item.aspx?num=60200 - Harvard Business Review summary of the CB Insights review of 101 startup post-mortems (42% no market need): http://feeds.harvardbusiness.org/~r/harvardbusiness/~3/nW14cQDhvjQ/the-simple-question-that-can-make-or-break-a-startup - Steve Blank, Customer Development — 'There are no facts inside the building, so get outside': verify by searching steveblank.com for Customer Development and the phrase 'no facts inside the building' - Rob Fitzpatrick, The Mom Test (2013) — the three rules for customer conversations: verify by searching 'The Mom Test Rob Fitzpatrick three rules past behavior' - Eric Ries, The Lean Startup (2011) — validated learning, minimum viable product, and the Zappos test: verify by searching 'Lean Startup Eric Ries build measure learn minimum viable product Zappos' AI Generated

  3. Oct 28

    Starting From Zero: What a Business Actually Is

    Starting From Zero opens Run the Room at the true beginning: what a business actually is. Alex and Jordan define a business as an organized answer to somebody else's problem, offered in exchange for money, with the machinery to keep that exchange going — then test that definition against Peter Drucker's 1954 claim that the purpose of a business is to create a customer, the three legs of offer, customers, and money, Bureau of Labor Statistics survival data, cash-flow research, and four common impostors: a hobby, a job you buy yourself, an audience, and a product without a system. New episodes every Sunday. Run the Room builds business from the very beginning — foundations first, one step each week. Sources: - Peter Drucker, The Practice of Management (1954), p. 37: "There is only one valid definition of business purpose: to create a customer" — https://en.wikiquote.org/w/index.php?title=Peter_Drucker&oldid=2975895 - U.S. Small Business Administration, Launch your business guide (structure, registration, tax IDs, licenses): https://www.sba.gov/business-guide/launch-your-business - U.S. Small Business Administration, Choose a business structure (updated March 7, 2025): https://www.sba.gov/business-guide/launch-your-business/choose-business-structure - Bureau of Labor Statistics, Business Employment Dynamics establishment survival through March 2025 (77.9% year 1, 51.4% at 5 years for the 2020 cohort, 34.7% at 10 years for the 2015 cohort), summarized at: https://startbusinessbystate.com/business-survival-rates-by-state/ - SCORE / U.S. Bank study cited on cash flow and small business failure (about 82% tied to poor cash flow management), and Federal Reserve 2026 Report on Employer Firms based on the 2025 Small Business Credit Survey: https://www.oneparkfinancial.com/blog/why-82-percent-of-small-businesses-fail-because-of-cash-flow To verify items without a stable URL: search the Bureau of Labor Statistics site for Business Employment Dynamics Table 7 establishment age and survival, and search the Federal Reserve site for the 2026 Report on Employer Firms, Small Business Credit Survey. AI Generated

About

Run the Room is a weekly podcast on how business actually works, built from the very beginning: the idea, the customer, the money, the books, pricing, sales, marketing, hiring, operations — and the meetings that run it all. New episodes Sundays at 7:00 PM ET. AI Generated