Marketing with Integrity Podcast

Hosted by Fran Callado
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  • Marketing
  • Weekly

Marketing with Integrity is where coaches, therapists and consultants learn how real practitioners get clients, without the hype or the hustle. Each episode, Fran Callado sits down with someone whose marketing actually works and takes it apart: the posts, the emails, the offers and the calls. What worked, what it cost them, and what they stopped doing. No guru theatre. No revenue screenshots without context. Just the system, and the honest part. Episode notes and gifts: createandearn.com/newsletter

Episodes

  1. 1d ago

    She Signed 4 Clients From 1 Post Without Social Media

    "Who cares that your post got 10,000 views yesterday? Today they're gone." Dana signed 4 clients from 1 post, without building a social media following first. Dana started a new therapy business and skipped the social media grind. She wrote one post in someone else's Facebook group, and it put 243 people on her email list. A short email sequence, one live event with 70–80 people watching at the peak, and a simple follow-up led to 7 calls and 4 new clients. In this follow-up to her first episode, Dana shares what happened at the event, what didn't go to plan, how she worked out what to email when she was stuck, and whether she'd start on social media if she did it all again. For coaches and therapists who are tired of views that never turn into clients. Dana's first episode: https://youtu.be/PmBJYVXyVrc GUEST Dana Daskalova - hypnotherapist. hypno-dana.com CHAPTERS 0:00 Pouring gold into a bucket with holes 0:57 The recap: one post, one live event 3:24 The results: 243 on the list from one post 5:35 What didn't go to plan 9:32 When you don't know what to email 10:59 Email is the highway 15:23 Should you start on social media? 21:28 Where to find Dana (good luck) LINKS Free live workshop for coaches and therapists: https://francallado.com/workshop The MWI Podcast newsletter: https://mwipodcast.substack.com Hosted by Fran Callado · francallado.com

  2. Oct 24

    She signed paying clients with 0 followers

    She had a brand-new business, no followers and no time to post every day. One Facebook post later, she had 240 people on her email list and 4 calls booked before her event had even happened. In this episode, Dana Daskalova walks through the campaign step by step: why she skipped the social media grind, how she found an audience that already existed, and the simple client acquisition system that turned one post into booked calls. If you're a coach or therapist tired of "just post more", this one's for you. Correction: at a few points I say 300 people joined Dana's email list. The real number is 240. (300 was the number of comments on her post.) Guest Dana Daskalova, cognitive hypnotherapist and NLP practitioner. Find Dana: https://hypno-dana.com Chapters 0:00 A campaign that's already working 2:48 Why not social media4:08 Tap into an existing audience 7:16 One post, 300 comments 11:25 What she'd have done without a system 12:52 The trust gap 14:00 The webinar she never signed up for 16:40 A simple landing page 19:13 The feed vs the inbox 20:26 Why people booked before the event 22:33 The two things that matter 26:36 What to do with the list afterwards 30:35 Building trust quickly 35:10 The results so far I'm teaching the method Dana used in a free live workshop, The Full Calendar Workshop. Save your seat: https://francallado.com/workshop Episode notes, every week: https://mwipodcast.substack.com Hosted by Fran Callado · francallado.com

  3. Trailer

    Why your posts get likes but nobody books a call

    You're posting every week. Your followers like it. But nobody books a call. Marketing with Integrity is a podcast for coaches, therapists and consultants who are good at what they do and tired of being told to just post more. Every episode, a real practitioner shares the wrong turns, the hard moments, what actually worked, and the numbers when they're willing to share them. No hacks. No hype. In this intro, Fran shares why he started the show: ten years as cabin crew, a court case against his employer, and the email list mistake that taught him what tactics without strategy really cost. Next episode: a therapist who opened her practice in May with no audience, and started filling her calendar without posting on social media. ChaptersLinksEpisode notes and new-episode alerts: https://mwipodcast.substack.comFree live workshop, The Full Calendar Workshop: https://francallado.com/workshop Hosted by Fran Callado · francallado.com

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Trailer

About

Marketing with Integrity is where coaches, therapists and consultants learn how real practitioners get clients, without the hype or the hustle. Each episode, Fran Callado sits down with someone whose marketing actually works and takes it apart: the posts, the emails, the offers and the calls. What worked, what it cost them, and what they stopped doing. No guru theatre. No revenue screenshots without context. Just the system, and the honest part. Episode notes and gifts: createandearn.com/newsletter

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