Our podcast, Bringing Out the Dead, elicited a rousing reception from at least one reader, Jeanette Berkovitz. Here is what she wrote: Oh, no! Not you, too...I don’t want people yapping at me. I loved you for allowing me to read in silence your stellar prose. Nooooooooooo I assured her that I hated video, too, especially because, unlike Katie Couric, I don’t have someone to do my hair and make up. I assured Jeannette that I am still writing (see my screed on the truly unbelievable ad run by Ohio’s Republican gubernatorial candidate Vivek Ramaswamy against Democrat Amy Acton) as well as publishing incisive journalists like Lucian Truscott and Marc Cooper, along with essayists Brian Cullman and Lori Jakiela. I also assured her that the Bringing Out the Dead podcast will only last until the election. Well, probably. My partner, Joe Sottile, is getting stoked. Let’s see what happens. Herewith: Joe “JP” Sottile, aka The NewsVandal, and I break down this week’s election news. Joe’s knowledge of history gives this podcast the depth and context we try to bring you in all of the Journal’s coverage. We hope that you will subscribe to the Journal, and if you’re a free subscriber, please consider a paid subscription. The workload is getting heavier, along with the news. For the Luddites among us (you know who you are) here’s a transcript: Hey, Joe. Hi. How are you doing, Susan? I’m okay. How are you? You know, muddling through. We’re getting to the end game here. We’re closing in on the final, the big day. We’re going to go live, I think, on that day, aren’t we? Yeah, and we’ll inflict ourselves on our... My readers, your readers, and our viewers for a few hours until the outlines become clear. I think, you know, we’ve been talking over the week and I think what we’ve seen is this is, one reporter called it the money bomb. I mean, this is the can’t buy me love, moneyball election. Yesterday, Elon Musk put even more money into the midterms. He’s up to, let me just make sure I get this right. He’s up to Joe: 450 or 442. I’ve seen both. Susan: 442. He put another 76 million. Joe Yeah. Susan: And, you know, somebody on X might argue that the Democratic billionaires are putting money in, but there’s no comparison. Joe No. Well, look, it comes back to the Southern strategy. The question is, if you are demonizing your opponents and spending a lot of money to do it, will it move voters? And we’ve talked about this off of the podcast. Trump has actually mentioned the Willie Horton ad at least three or four times now at rallies. The Willie Horton ad being sort of the ultimate example of Of the Southern strategy working where you demonize your opponent and you get big electoral returns. Susan Can you just rehash the Willie Horton? Joe: So the Willie Horton ad, famous ad, Dukakis came out of the Democratic Convention, I think it was in July, with a 17-point lead on Herbert Walker Bush. It was looking dire. Iran-Contra was really dogging Bush, among other things. And Lee Atwater rolled out this ad with Willie Horton, an African-American adjudicated murderer who absconded from a furlough program in Massachusetts and proceeded to commit armed robbery, kidnapping and rape. Atwater’s ad blamed Dukakis, who was the governor of Massachusetts. And also in that election, they ran a lot of ads saying Dukakis was against the Pledge of Allegiance. And by the way, that was also the election where they rolled out Kitty Dukakis’ alcoholism. They rolled out everything they could. And it worked by the time... By the time you get to the election, Dukakis was soundly beaten. Susan: And I think Atwater later, after he had brain cancer, didn’t he have an attack of conscience? Yeah, well, the attack of conscience? Joe: That happened pretty early on because after the victory, he was appointed to the Board of Trustees of Howard University, which went over like the Hindenburg, as you would imagine. He ended up having to resign. By the way, Lee Atwater, an accomplished blues guitarist, one of his best friends was B.B. King. And they used to jam together. And I think he did not, for some reason, it did not dawn on him that the Willie Horton ad was one of the most racist Southern strategy style ads ever. Susan: I just want, you know, as you tell me this, what’s striking me is the Kitty Dukakis alcoholism. I remember also that being weaponized, and it’s bringing to mind something that we all thought about. And we’re wandering a little bit here off the money trail but obviously we are all thinking about this moral depravity of the Vivek Ramaswany about Amy Acton. This ad where they unearthed Amy Acton’s mentally unhinged mother who Amy Acton had, this is for the Ohio gubernatorial race, Amy Acton had not seen since she was 12 when she was taken away from this woman whose husband, Amy’s stepfather, a grand jury found, indicted him for sexually assaulting her. And I think her brother as well. Vivek Ramaswamy ran an ad with the mother saying that Amy Acton is a liar. Oh, my God, come on. And then J.D. Vance, this is just to catch people up, called Acton a whiner. Trump, of course, endorsed Ramaswamy and said, it’s, you know, double down, dude, and just keep going. Joe: Yeah, he said, I wish I had an ad like that I could run. He sort of ad envy he was sort of playing with. Susan: So I think that, I think that, I mean, it’s interesting to trace it back to Willie Horton, where we’re, we’re absolutely just stepping on women and doing it in a personal way. Not weaponizing them on issues. As well as, you know, all the stupid jingoism and flag waving. So, I mean, you know, did that set the tone for the contest to see how low you can go? I just want to say that it backfired. And as I put in my story on Substack, I had no interest in this race before or very little. After the ad I sent $10 to Amy Acton. Full disclosure, I’m a journalist, I’m not supposed to do anything in elections. But this is visceral. Not just for me. J.B. Pritzker’s wife sent $500,000 to Acton. And I think her smaller dollar donations are also rising. And now there’s a decision desk, HQ, which is non-partisan…they’re very good…. Joe: They’re very good. Susan: They give her a 61% chance now. So, you know, this brings us back to the squishy subject of polls. You know, how much can we trust the polls on this purported blue wave? Right. Especially with what someone called, I love this, as I mentioned at the beginning of the podcast, the money bomb of Republican cash. So this is the question. When the Willie Horton ad came out, I found it depressing because it worked. This is one of the things about negative advertising. The thing that sucks about it the most is that it seems to work. It does work, yeah. So the question is, is it not going to work this time, right? Because the Amy Acton ad did not work, right? Right. So far, it looks like it’s been blowback. Is the money going to prove decisive? That’s the question. Right. Joe: So in Texas and in Florida, particularly the Texas race where Elon Musk is pouring a lot of that money, there are the ads that say James Talarico is going to come to your house, take your child, remove the child’s g******s or change the g******s and then re-deliver the child back to you. Because that’s basically what the ads are saying. Susan: Yeah, Elon Musk is echoing them. Joe: Right. So in a sense, there’s kind of a test of the American voter happening here. Is it going to work? I also think there’s another part of this money bomb thing. You know, we don’t have three major networks that everybody is watching all the time. Television is not the central network, the dissemination device that money can then amplify a message through. Everything is so fractured. And by the way, millennials and Gen Z’s are so, they’re such digital natives and they’re so skeptical of everything they see. Is this going to move anybody but Gen X and boomers? [The money] So this money issue is we’re going to have a better sense of it when it’s done. And it could be that it’s th… Get full access to Journal of the Plague Years at journaloftheplagueyears.substack.com/subscribe