The Thinking Behind It

Lisa Macqueen
  • 0.0 (0)
  • Entrepreneurship

Every business decision looks obvious in hindsight. The thinking behind it rarely is. The Thinking Behind It with Lisa Macqueen takes you inside the real decisions, challenges and strategies behind building, scaling and leading a successful business. Hosted by Lisa Macqueen, eight-figure business owner, CEO of Cleancorp and experienced business coach, this podcast goes beyond the success stories to uncover what it really takes to grow a profitable, sustainable business. Having scaled Cleancorp from a $700K operation into an eight-figure national business employing approximately 900 people, Lisa brings real-world experience, straight-talking advice and a deep understanding of the challenges business owners face. Through candid conversations with entrepreneurs, business leaders and industry experts, alongside Lisa's own insights and lessons from the frontline of business, each episode explores the thinking behind the decisions that matter. From business growth and leadership to building high-performing teams, improving profitability, navigating challenges and stepping out of the day-to-day operations, this is about working smarter, leading better and building a business that works for you. No fluff. No highlight reels. Just real business lessons, honest insights and the thinking behind success.

Episodes

  1. 5d ago

    How Lisa Macqueen Grew a $700K Business Into an Eight-Figure Empire

    What does it really take to build an eight-figure business ... and why could your personal brand be the competitive advantage you're overlooking? Welcome to the very first episode of The Thinking Behind It, the podcast hosted by Lisa Macqueen, CEO of Clean Corp, an eight-figure Australian commercial cleaning company, entrepreneur and recognised marketing authority in the global cleaning industry. To launch the show, we're turning the tables. Lisa takes the guest seat as Lani sits down with her to unpack the thinking, decisions and unconventional marketing strategies behind Clean Corp's growth. When Lisa joined the family business, it was generating approximately $700,000 a year. Within two years, that figure had grown to more than $2 million. Today, Clean Corp is an eight-figure business, and Lisa believes one of the biggest opportunities for business owners isn't simply being better than the competition. It's being different. In this episode, Lisa shares why building a personal brand is no longer optional, how LinkedIn and social media can generate real business opportunities, and why online visibility, authenticity and AI are changing the way customers discover and choose businesses. In this episode, you'll discover: How Lisa helped transform Clean Corp from a $700K business into an eight-figure company.Why your personal brand could be your greatest competitive advantage.How to use LinkedIn to attract your ideal customers and build authority.What to post when you think your industry is too boring for social media.The content mistakes that could be holding back your online visibility.How to use AI without losing your authentic voice.Why the future of business growth depends on being discoverable online.Whether you're a cleaning business owner, entrepreneur or business leader looking to grow, this conversation will challenge how you think about marketing, visibility and standing out in a crowded market. Because sometimes, being different is better than being better. CONNECT WITH LISA MACQUEEN Follow Lisa on LinkedIn for more insights on business growth, marketing, personal branding and building a business that stands out. LinkedIn: https://www.linkedin.com/in/lisamacqueen/ READY TO TAKE YOUR BUSINESS FURTHER? Interested in working one-on-one with Lisa? Find out more about the UNLOCKED Program and how you can take the next step in growing your business. UNLOCKED Program: https://coaching.cleancorp.com/unlocked ABOUT THE THINKING BEHIND IT Hosted by eight-figure entrepreneur and Clean Corp CEO Lisa Macqueen, The Thinking Behind It goes beyond the success stories to explore the decisions, strategies, challenges and unconventional thinking behind building successful businesses. From entrepreneurship and leadership to marketing, personal branding, AI and business growth, Lisa shares the thinking that drives results through candid conversations, practical insights and lessons from her own entrepreneurial journey. Follow The Thinking Behind It on your favorite podcast platform so you never miss an episode.

  2. 5d ago

    Being Different Beats Being Better: How Lisa Macqueen Built an Eight-Figure Brand

    What does it really take to build an eight-figure business in an industry most people call boring... and could your personal brand be the advantage you’re overlooking? Welcome to the very first episode of The Thinking Behind It, the podcast hosted by Lisa Macqueen, CEO of Cleancorp, an eight-figure Australian commercial cleaning company, entrepreneur and recognized marketing authority in the global cleaning industry. To launch the show, we’re turning the tables. Lisa takes the guest seat as Lani Johnson sits down with her to unpack the thinking, decisions and unconventional marketing strategies behind Cleancorp’s growth. When Lisa joined Cleancorp, it was turning over around $700,000 a year. Within two years, that figure had grown to more than $2 million. Today, Cleancorp is an eight-figure business, and Lisa believes one of the biggest opportunities for business owners isn’t being better than the competition. It’s being different. In this episode, Lisa shares why a personal brand is no longer optional, how LinkedIn and social media can create real business opportunities, and why showing up online is changing how customers discover and choose who they work with. In this episode, you’ll discover: How Lisa became known as a marketing authority in an industry where most owners never think about marketing.The moment she realized her personal brand was actually driving business.What a bad LinkedIn profile really costs you, and what a great one looks like.What to post when you think your industry is too boring for social media.How often to post, and how to stay consistent while running a business.How Lisa uses AI to create content without losing her voice.Why Google reviews and your online presence matter as much as your social media.The first three things to do if you’re starting from zero online.Whether you’re a cleaning business owner, entrepreneur or business leader looking to grow, this conversation will challenge how you think about marketing, visibility and standing out in a crowded market. Because sometimes, being different is better than being better. CONNECT WITH LISA MACQUEEN Follow Lisa on LinkedIn for more insights on business growth, marketing, personal branding and building a business that stands out. LinkedIn: https://www.linkedin.com/in/lisamacqueen/ READY TO TAKE YOUR BUSINESS FURTHER? Run a cleaning business? Learn the systems, templates and playbooks behind Cleancorp, with a live coaching call with Lisa every week inside UNLOCKED. UNLOCKED Program: https://coaching.cleancorp.com/unlocked ABOUT THE THINKING BEHIND IT Hosted by eight-figure entrepreneur and Cleancorp CEO Lisa Macqueen, The Thinking Behind It goes beyond the success stories to explore the decisions, strategies, challenges and unconventional thinking behind building successful businesses. From entrepreneurship and leadership to marketing, personal branding, AI and business growth, Lisa shares the thinking that drives results through candid conversations, practical insights and lessons from her own entrepreneurial journey. Follow The Thinking Behind It on your favorite podcast platform so you never miss an episode.

  3. Season 1 Trailer

    Start Here: The Thinking Behind It with Lisa Macqueen

    What does it really take to build a successful business? And why is the thinking behind success just as important as the strategies that get you there? Welcome to The Thinking Behind It, the podcast hosted by Lisa Macqueen, CEO of Cleancorp, an eight-figure Australian commercial cleaning company, entrepreneur and business coach. In this special introductory episode, we're turning the tables as Lani sits down with Lisa to discover the story behind the podcast, what drives her curiosity about successful people and why she's passionate about sharing the lessons she's learned along the way. Having helped grow Cleancorp from a family business generating approximately $700,000 annually into an eight-figure company, Lisa knows that building a successful business takes more than just having the right strategies. It's about the decisions you make, the challenges you overcome, the opportunities you recognise and, most importantly, the way you think. In this short but insightful conversation, you'll discover: Why Lisa decided to launch The Thinking Behind It podcast.The experiences that have shaped her approach to business and success.Why mindset matters just as much as marketing, sales and strategy.What you can expect from future conversations with entrepreneurs, business leaders and unconventional thinkers.Why understanding how successful people think could change the way you approach your own business.Whether you're building your first business, scaling an established company or simply curious about what makes successful people tick, this is where the conversation begins. Because success isn't just about what you do. It's about how you think. CONNECT WITH LISA MACQUEEN Follow Lisa on LinkedIn for more insights on business growth, marketing, personal branding and building a business that stands out. LinkedIn: https://www.linkedin.com/in/lisamacqueen/ READY TO TAKE YOUR BUSINESS FURTHER? Interested in working one-on-one with Lisa? Find out more about the Unlocked Program and how you can take the next step in growing your business. Unlocked Program: https://coaching.cleancorp.com/unlocked ABOUT THE THINKING BEHIND IT Hosted by eight-figure entrepreneur and Cleancorp CEO Lisa Macqueen, The Thinking Behind It goes beyond the success stories to explore the decisions, strategies, challenges and unconventional thinking behind building successful businesses. From entrepreneurship and leadership to marketing, personal branding, AI and business growth, Lisa shares the thinking that drives results through candid conversations, practical insights and lessons from her own entrepreneurial journey. Follow The Thinking Behind It on your favourite podcast platform so you never miss an episode.

  • 1 Trailer
    2 Episodes

Trailer

About

Every business decision looks obvious in hindsight. The thinking behind it rarely is. The Thinking Behind It with Lisa Macqueen takes you inside the real decisions, challenges and strategies behind building, scaling and leading a successful business. Hosted by Lisa Macqueen, eight-figure business owner, CEO of Cleancorp and experienced business coach, this podcast goes beyond the success stories to uncover what it really takes to grow a profitable, sustainable business. Having scaled Cleancorp from a $700K operation into an eight-figure national business employing approximately 900 people, Lisa brings real-world experience, straight-talking advice and a deep understanding of the challenges business owners face. Through candid conversations with entrepreneurs, business leaders and industry experts, alongside Lisa's own insights and lessons from the frontline of business, each episode explores the thinking behind the decisions that matter. From business growth and leadership to building high-performing teams, improving profitability, navigating challenges and stepping out of the day-to-day operations, this is about working smarter, leading better and building a business that works for you. No fluff. No highlight reels. Just real business lessons, honest insights and the thinking behind success.

Information

  • Creator
    Lisa Macqueen
  • Years Active
    2026
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © 2026 The Thinking Behind It
  • Show Website
    The Thinking Behind It