Real Estate. Real Life.

White & Co.

How a real estate business actually gets built, from the people building one. Calum White founded White & Co in Dubai and hosts the show. Season 2 is the leadership team one at a time: the managing director, the sales directors, the people who own the numbers and made the calls. Season 1 is with brokers from the floor. Not market updates and not property tours. This is the operating detail. How brokers get hired, trained, paid and kept, what breaks at each stage of growth, why the things that work are usually boring, and the decisions that looked wrong at the time. Most of what gets written about running a brokerage is written by people who have never run one. New episodes weekly.

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How a real estate business actually gets built, from the people building one. Calum White founded White & Co in Dubai and hosts the show. Season 2 is the leadership team one at a time: the managing director, the sales directors, the people who own the numbers and made the calls. Season 1 is with brokers from the floor. Not market updates and not property tours. This is the operating detail. How brokers get hired, trained, paid and kept, what breaks at each stage of growth, why the things that work are usually boring, and the decisions that looked wrong at the time. Most of what gets written about running a brokerage is written by people who have never run one. New episodes weekly.