Ball.Food.Booze.

Erik Anderson

The trip is 72 hours. The game is three. This show is about the other 69. Ball. Food. Booze. is news, commentary, and conversation with people who work and play wherever sports, travel, eating, and drinking collide. Listen because the best part of an away game was never the game. It’s the dive you found by accident, the meal you still talk about, the city you didn’t expect to love. This is where those stories live. Your next one starts here. Every city we talk about has a free Playbook waiting at ballfoodbooze.com. Less Planning. More Living. Zero FOMO.

Episodes

  1. 1d ago

    Where Your Team’s Booze Collaboration Money Goes + Michelin’s New Southern & Texas Favs

    Who actually gets paid when your school slaps its logo on an alcohol product? Then: Michelin’s new American South and Texas guides just dropped, and a bunch of these spots are already in our free travel playbooks at Ball. Food. Booze. Travel Playbooks Michelin American South Guide 2026 Michelin Texas Guide 2026 0:50 Welcome to BFB News 1:18 Denver hockey x Breckenridge: a bourbon that says where the money goes 2:15 College sports' booze boom: 3 questions 3:33 The 4 types of deals, starting with charity bottles 4:29 Michigan x Woodson Whiskey 5:54 Charles Woodson's $4M NFL stake: why he walked away 6:52 Deal type 2: NIL collective bottles 7:46 Deal type 3: official sponsors and pouring rights 9:06 Deal type 4: brand-led licensed bottles (Evan Williams) 9:59 Snapback Sports and the Evan Williams tailgate tour 11:22 Learfield: the company behind almost every deal 12:43 Game Day Vodka and Learfield's spirits playbook 15:06 Private equity buys Learfield 16:27 Game Day Vodka goes bankrupt 17:46 The slow burn that works: Marquette and Cincy Light 18:14 Who actually benefits? 20:57 Hard numbers: $7.5M in bottles vs. $8.6M from two stadiums 22:42 Why doesn't every school do this? 24:08 Most students are under 21 + Georgia's turnaround 25:15 Athlete ad bans and state liquor laws 26:10 Channel conflict: Wyoming vs. Learfield 27:00 Wrap-up + free BFB playbooks 28:24 Michelin Guide American South, 2nd edition 29:06 Why a sports pod is talking Michelin 30:28 Stars, Bibs and Recommended, explained 31:24 The South's new stars 32:14 College-town Bib picks: Oxford, Knoxville, the Triangle 33:08 Michelin Texas: Austin's lineup 34:44 Your turn: best game-weekend meal? + sign-off

About

The trip is 72 hours. The game is three. This show is about the other 69. Ball. Food. Booze. is news, commentary, and conversation with people who work and play wherever sports, travel, eating, and drinking collide. Listen because the best part of an away game was never the game. It’s the dive you found by accident, the meal you still talk about, the city you didn’t expect to love. This is where those stories live. Your next one starts here. Every city we talk about has a free Playbook waiting at ballfoodbooze.com. Less Planning. More Living. Zero FOMO.