Making Digital Make Sense

LJ Shannan & Enny Benzonelli
  • 0.0 (0)
  • Marketing

Making Digital Make Sense is the podcast that cuts through the digital marketing noise and gets straight to what actually matters for your business. Hosted by Enny Benzonelli from Wizify Digital and LJ Shannan, a paid advertising specialist, we bring two different perspectives together to explore websites, SEO, Google Ads, AI, online visibility and everything in between. Each episode tackles a real question business owners face, with honest conversations, practical advice and a healthy dose of humor. No unnecessary jargon, no marketing fluff, just useful insights to help you make smarter decisions about your digital presence. And before we wrap up, there's Stop, Start, Check, three simple takeaways you can put into action. Because digital marketing doesn't need to be complicated. It just needs to make sense.

Episodes

  1. 1d ago

    Organic or Paid: Where Should Your First Marketing Dollars Go?

    Summary: Should your first marketing dollars go to organic or paid? Enny Benzonelli and LJ Shannan explain how to choose, what Google Ads really costs, and the website and Google Business Profile basics to get right first. Full description: Welcome to the first episode of Making Digital Make Sense, the podcast where Enny Benzonelli and LJ Shannan cut through the noise and talk about what really works in digital marketing. The question business owners ask them most: “What should I start with first, organic or paid advertising?” The honest answer depends on the business, the goal, the timeframe and the budget. In this episode: • When paid ads make sense (it’s urgent) and when organic is the better bet (steady growth), and why a mix often works best • How Google Ads works as a bidding system, and why $1,000 may not be the big budget it sounds like • Why honest marketers don’t promise results like “10 qualified leads” • Website health basics: video hosting, compressed images, and buttons, forms and links that work • Google Business Profile: keep your details identical to your website, and why organic is a slow burn • Why tracking your calls matters if you want to know which leads are real • Checking how you rank around your own location • How to get recommended by AI tools: reviews (quality over quantity), answering customers’ real questions, and citations such as Quora, Reddit and online directories • Why ads are like renting a house: fast, but you don’t own them • Stop, Start, Check: stop choosing channels because someone told you to, start with your business goals, and check that your website’s buttons, forms and links work A quick note: a technical hiccup means the audio in the first 20 minutes is rougher than usual, but the conversation was too good to redo. Making Digital Make Sense is hosted by Enny Benzonelli and LJ Shannan.

    Organic or Paid: Where Should Your First Marketing Dollars Go?
  • 1 Episode

About

Making Digital Make Sense is the podcast that cuts through the digital marketing noise and gets straight to what actually matters for your business. Hosted by Enny Benzonelli from Wizify Digital and LJ Shannan, a paid advertising specialist, we bring two different perspectives together to explore websites, SEO, Google Ads, AI, online visibility and everything in between. Each episode tackles a real question business owners face, with honest conversations, practical advice and a healthy dose of humor. No unnecessary jargon, no marketing fluff, just useful insights to help you make smarter decisions about your digital presence. And before we wrap up, there's Stop, Start, Check, three simple takeaways you can put into action. Because digital marketing doesn't need to be complicated. It just needs to make sense.

Information

  • Creator
    LJ Shannan & Enny Benzonelli
  • Years Active
    2026
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © 2026 Making Digital Make Sense
  • Show Website
    Making Digital Make Sense