CXOforce

Enterprise Strategy & Digital Transformation

CXOforce: Digital transformation and enterprise strategy, straight from the leaders driving it. We sit down with C-suite executives and industry disruptors to unpack the technology decisions shaping modern business. No fluff, just actionable insight. Leader Spotlights In-depth conversations with top executives on the strategies and tech-forward playbooks behind their success. Tech Pulses Occasional weekday breakdowns of breaking tech trends, emerging tools, and key digital news from your co-hosts. Subscribe to CXOforce to stay ahead of the curve.

  1. 2d ago

    AI in College Admissions: Excited, Afraid, or Both? with Mark Farrell, Enrollment Rx

    AI in college admissions: are teams excited, afraid, or both? "All of the above," says Mark Farrell. Deepish Adwani sits down with Mark Farrell, Business Enablement Manager at Enrollment Rx, who has spent almost eight years helping colleges and universities get more from their admissions process, from the first lead all the way to enrollment. What we talk about: Why every institution is at a different stage with AI, and how guardrails address the early fears Why almost anything done with a mouse and keyboard can be automated, and why choosing the right tool is the hard part Writing down what success looks like before a project starts, then checking the numbers after go-live Why the human starts the loop, and when it's safe to step back Why clean, connected data has to come before AI A real use case: evaluating transfer transcripts with Agentforce His advice for hesitant enrollment leaders: learn what's out there, then talk to someone who already uses AI Thank you, Mark, for such a practical conversation. Enrollment Rx: https://www.enrollmentrx.com/ Watch or listen: Apple Podcasts: https://podcasts.apple.com/us/podcast/cxoforce/id6830054153 Spotify: https://open.spotify.com/show/42NDGKszDSiIfalRVbbsOq YouTube: https://www.youtube.com/@CXOforce Follow CXOforce: LinkedIn: https://www.linkedin.com/company/cxoforce/ Instagram: https://www.instagram.com/cxoforce/ Facebook: https://www.facebook.com/cxoforce

  2. 2d ago

    Storytelling Sells Products. Stories Change Habits. | Connie Kwan

    Great products don't sell themselves. Stories do. On this episode of the 91force Digital Transformation Podcast, we sit down with Connie Kwan, a product leader who has worked at Microsoft and Atlassian, served as chief product officer at several startups, and worked across health tech, crypto and semiconductors. She's now the author of the upcoming book Story Habits, about identity-focused habit change. In this conversation: 🔹 Why product management is really storytelling: you have responsibility without authority. 🔹 How to tailor your pitch to the persona: CTO, CMO, HR, or an engineer who just wants the comparison table. 🔹 The four storyteller personality types, and why your messages may not be landing with your boss. 🔹 What to do when you're telling the wrong story: pause, then go back to the question. 🔹 Getting found by AI: build out your FAQ so ChatGPT, Claude and Gemini cite you first. 🔹 Targeted outreach versus buying cheap leads: finding buying signals in forums, Slack groups and communities. 🔹 Building an AI coach as an MVP in two weeks, plus why your chatbot needs guardrails. 🔹 Why habit change is a motivation problem, not a discipline problem. 🔹 The anchor-and-balloon method: tying new habits to the values you already have. 🔹 Her advice for startups: ask qualified customers what they love and hate about your product. Negative feedback is the gold. Connie's YouTube: https://www.youtube.com/@connie-kwan Connie's LinkedIn: https://www.linkedin.com/in/conniekwan Watch or listen: Apple Podcasts: https://podcasts.apple.com/us/podcast/cxoforce/id6830054153 Spotify: https://open.spotify.com/show/42NDGKszDSiIfalRVbbsOq YouTube: https://www.youtube.com/@CXOforce Follow CXOforce: LinkedIn: https://www.linkedin.com/company/cxoforce/ Instagram: https://www.instagram.com/cxoforce/ Facebook: https://www.facebook.com/cxoforce

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CXOforce: Digital transformation and enterprise strategy, straight from the leaders driving it. We sit down with C-suite executives and industry disruptors to unpack the technology decisions shaping modern business. No fluff, just actionable insight. Leader Spotlights In-depth conversations with top executives on the strategies and tech-forward playbooks behind their success. Tech Pulses Occasional weekday breakdowns of breaking tech trends, emerging tools, and key digital news from your co-hosts. Subscribe to CXOforce to stay ahead of the curve.