What if the authority you are chasing is built on five levers, not a bigger audience? Cameron Herold scaled 1-800-GOT-JUNK from $2 million to $106 million, then got fired by his best friend. He has built multiple nine-figure companies, written seven bestselling books, and been paid to speak in 30 countries. He came on Authority Capital to break down how he actually built his name. Jay and Cameron get into the five levers Cameron used to build authority that compounds: PR, speaking, books, podcasting, and masterminds, and the order he ran them in. He shares the five stories any founder can pitch to the press, why speaking was the engine that started it all, and how one book landed him coaching the royal family of Qatar. If your expertise is not translating into recognition, this one hands you the playbook and the order to run it in. Listen now. Timestamped Highlights [00:01:47] From employee number 14 to scaling 1-800-GOT-JUNK from $2 million to $106 million [00:03:12] How the dot-com crash turned Cameron into a garbage man [00:04:04] The 101-item bucket list that led him to sell everything and travel the world [00:07:05] The grapefruit breakfast where his best friend fired him [00:11:15] What happens when your identity becomes your company’s brand [00:12:05] Why most executives only last three doubles [00:13:40] Why no founder talks about failure while it is happening [00:16:23] The levers Cameron used to build his authority capital [00:18:30] How a 20-year-old house painter landed his first newspaper story [00:22:23] The five stories every business can pitch to the press today [00:25:21] How to be interviewed: speak in soundbites [00:30:09] From speaking for free to $40,000 a talk [00:35:26] The plane conversation that turned the CEO of Sprint into a coaching client [00:38:15] How one book handed out on a plane led to coaching the royal family of Qatar [00:42:50] The one reason he started a podcast, and how it feeds the COO Alliance [00:48:55] The digital trifecta: it is what you do with the content that counts kfRjGtTJs1gFTsv27oU9 [00:50:29] Why he has spent over $1 million on mastermind groups Mentioned Resources The Second in Command by Cameron Herold Free PR by Cameron Herold and Adrian Salamunovic Double Double by Cameron Herold Vivid Vision by Cameron Herold Meetings Suck by Cameron Herold Grandma's Business Secrets by Cameron Herold The Miracle Morning for Entrepreneurs by Cameron Herold and Hal Elrod COO Alliance Invest in Your Leaders Second in Command Podcast 1-800-GOT-JUNK About the Guest Cameron Herold is a business growth strategist known as the CEO Whisperer, and the founder of the COO Alliance, the global peer community for seconds-in-command, and the Invest in Your Leaders training. As COO of 1-800-GOT-JUNK, he scaled the company from $2 million to $106 million in six years, from employee 14 to 3,100 system-wide. He has helped build multiple nine-figure companies, authored seven bestselling books including The Second in Command, Double Double, Vivid Vision, Free PR, and Meetings Suck, and hosts the Second in Command Podcast, now past 600 episodes. He has been paid to speak in 30 countries on all seven continents. 🔗 LinkedIn | Website Important Links Connect with Jay: Website | LinkedIn Work with Jay, grow your brand with a podcast: Book a strategy session with Jay Authority Capital is an original production hosted by Jay Wong. Production and editing by Podcast Your Brand.