Finding Future Leaders

David Abel

Finding Future Leaders is the podcast where university students interview founders. Hosted by David Abel, founder of The Digital Lightbulb, each episode comes from one of our founder-led growth projects with UK universities. Students spend weeks researching how founder-led and family businesses grow. Then they put their questions to the founders who built them. You hear the honest answers. How the business really started. What nearly broke it. How the founder had to change as a leader, and when to let go. And what success means once it isn't only about the money. These conversations first appeared in print in our founder publication, and lots of you still have a copy on your desk. Now you can listen too. Look for the QR code next to each interview. If you're a founder, an entrepreneur, a small business owner, a student or a graduate thinking about starting something, this show is for you. Expect real stories about entrepreneurship, leadership, brand building, customers, culture, delegation, succession and growth, from people who have done it, asked by the future leaders who are about to. From The Digital Lightbulb in Essex, working with universities across the UK. 🎧 Follow the show so you don't miss the next founder. 📲 Get social: @the_digital_lightbulb 🔗 Connect with David: https://www.linkedin.com/in/brand-advisor/ 🌍 Find out more: https://thedigitallightbulb.com/

Episodes

  1. 3d ago

    James Cowdale, &SONS: Know Your Customer, Let Go, and Success Beyond Profit

    How do you build a brand people genuinely want to belong to? In our first episode, University of Reading students put their questions to James Cowdale, co-founder of the British menswear brand &SONS. James started &SONS as a side project alongside his branding agency, launched it on Kickstarter, and has spent ten years turning it into a lifestyle brand. He talks honestly about imposter syndrome, why he spent his evenings on live chat, the moment a founder becomes the bottleneck, and why the proudest moments have nothing to do with the P&L. This conversation was recorded as part of The Digital Lightbulb's founder-led growth research project with the University of Reading, and features in our founder publication. In this episode: 00:00 Welcome from David 00:59 Imposter syndrome never goes away 01:59 A side hustle, a Kickstarter and "easy street" 02:56 When the sales dropped off 03:36 Live chat every evening: really knowing your customer 05:22 David asks: how did you have to change as a leader? 06:29 Becoming the bottleneck, and learning to let go 07:41 Ejiro asks: how do you stand out in fashion? 08:18 B Corp, slow fashion and not following trends 09:51 Jaden asks: what if customers don't get the new design? 12:41 Layla asks: how do you define success beyond profit? 15:03 Thanks and goodbye Questions from students Ejiro Mowoe, Jaden J'Shard Henry and Layla Kearns. Key takeaways: • Talk to your customers yourself. Personas are no substitute. • Point of difference, then consistency. Don't chase every trend. • If you sign off everything, you are the bottleneck. Give your team room to own things, and to fail. • Bring customers on the journey with storytelling and education. • Define success beyond profit, and notice when you're changing lives. 🎧 Follow Finding Future Leaders for more founder conversations. 🔗 Connect with David: https://www.linkedin.com/in/brand-advisor/ 🌍 The Digital Lightbulb: https://thedigitallightbulb.com/

About

Finding Future Leaders is the podcast where university students interview founders. Hosted by David Abel, founder of The Digital Lightbulb, each episode comes from one of our founder-led growth projects with UK universities. Students spend weeks researching how founder-led and family businesses grow. Then they put their questions to the founders who built them. You hear the honest answers. How the business really started. What nearly broke it. How the founder had to change as a leader, and when to let go. And what success means once it isn't only about the money. These conversations first appeared in print in our founder publication, and lots of you still have a copy on your desk. Now you can listen too. Look for the QR code next to each interview. If you're a founder, an entrepreneur, a small business owner, a student or a graduate thinking about starting something, this show is for you. Expect real stories about entrepreneurship, leadership, brand building, customers, culture, delegation, succession and growth, from people who have done it, asked by the future leaders who are about to. From The Digital Lightbulb in Essex, working with universities across the UK. 🎧 Follow the show so you don't miss the next founder. 📲 Get social: @the_digital_lightbulb 🔗 Connect with David: https://www.linkedin.com/in/brand-advisor/ 🌍 Find out more: https://thedigitallightbulb.com/