FIR Podcast Network

FIR Podcast Network
  • 3.3 (3)
  • NEWS COMMENTARY
  • UPDATED SEMIWEEKLY
FIR Podcast Network

The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network.

Episodes

  1. 3 DAYS AGO

    FIR #445: Media Relations in a Turbulent Media Landscape

    The media landscape is in turmoil. It may not be exactly the turmoil we hear about, though, based on research release in a new Poynter Institute report. For example, it is taken as gospel that "people don't trust the media," but a survey finds that's not necessarily accurate. Local news reporters, for example, are highly trusted, mainly because they have established relationships in the community. That supports a broader notion: These days, connection matters more than credentials, for better or for worse, leading to the rise of the "newsfluencer," who can be anybody from an experienced journalist with a Substack newsletter to a citizen journalist with no training to a provocateur who is able to build an audience. If your job involves getting coverage for your company's news or brand, what was once a straightforward assignment is now a complex maze full of mines. Should you get your CEO onto a podcast? Elevate a frontline employee with a strong personal brand to help get the word out? Start sharing information in small social communities? Or any of dozens of other options? Neville and Shel delve into this one aspect of the OnPoynt Report in this short midweek episode. Continue Reading → The post FIR #445: Media Relations in a Turbulent Media Landscape appeared first on FIR Podcast Network.

    25 min

  2. 4 DAYS AGO

    ALP 256: Mastering Client Staffing for Small Agency Success

    Chip and Gini discuss a Reddit user’s question about managing a $2 million account and emphasize the importance of involving key team members throughout the business development process, rather than afterward. Continue Reading → The post ALP 256: Mastering Client Staffing for Small Agency Success appeared first on FIR Podcast Network.

    20 min

  3. JAN 9

    FIR #444: Preparing for Trump 2.0

    Media outlets around the world -- and in particular in the U.S. -- are strategizing how to cover the incoming Trump Administration. Some are even planning to shift their focus to more soft news in order to retain readers and avoid drawing the president's ire. We look at the implications for the media relations industry in this short midweek episode. Continue Reading → The post FIR #444: Preparing for Trump 2.0 appeared first on FIR Podcast Network.

    23 min

  4. JAN 8

    Exploring AI’s Future in PR with Martin Waxman

    In this FIR Interview, recorded on 19 December 2024, Shel and Neville chat with Martin Waxman about the transformative impact of artificial intelligence on public relations. From relational AI and synthetic personas to crisis management and ethics, the discussion highlights opportunities and challenges for PR professionals. Martin shares insights from his academic research and LinkedIn Learning courses, offering practical advice for integrating AI into communication strategies while maintaining trust and human relationships. Continue Reading → The post Exploring AI’s Future in PR with Martin Waxman appeared first on FIR Podcast Network.

    50 min

  5. JAN 3

    FIR #443: From RSS to ChatGPT -- FIR's 20-Year Tech Communications Chronicle

    For Immediate Release launched on January 3, 2005. Episode #1 explained what podcasting is, then looked at the role blogs played in the tsunami tragedy in Asia. On our 20th anniversary, Neville and Shel recall FIR's origins and the many changes the show has undergone in two decades, some significant milestones, memorable moments, some of the challenges we have faced over the years, and other recollections. We will return to our normal programming next week. Continue Reading → The post FIR #443: From RSS to ChatGPT — FIR’s 20-Year Tech Communications Chronicle appeared first on FIR Podcast Network.

    53 min

  6. 12/26/2024

    FIR #442: Justin Baldoni's Attack on Blake Lively Explains Why PR is a Dirty Word

    Astroturfing, smear campaigns, social media manipulation, unauthorized release of private information, defamation, character assassination, whisper campaigns, media planting, and gaslighting. These activities are undertaken by the seamiest, most ethically challenged public relations practitioners. While there are far more PR professionals who abide by ethical codes, the bad actors get all the attention, leading to a sordid reputation for the industry that some believe we will never be able to overcome. The latest example comes from the agency representing actor/producer/director Justin Baldoni, who responded to accusations of inappropriate behavior by engaging an agency that employed all of the tactics listed above. Initially, the campaign had the desired effect but ultimately backfired as the campaign itself drew more attention than the original allegations. In this short midweek episode, Neville and Shel examine the controversy and address the idea of requiring licensing or certification of all PR practitioners and whether it would weed out those who find codes of ethics to be mere inconveniences to be ignored. Continue Reading → The post FIR #442: Justin Baldoni’s Attack on Blake Lively Explains Why PR is a Dirty Word appeared first on FIR Podcast Network.

    20 min

  7. 12/23/2024

    ALP 255: What the Q4 SAGA Survey tells us about agency talent

    In this episode, Chip and Gini discuss the findings from the SAGA quarterly survey of small agency owners. Continue Reading → The post ALP 255: What the Q4 SAGA Survey tells us about agency talent appeared first on FIR Podcast Network.

    23 min

  8. 12/23/2024

    FIR #441: PR, AI, and Social Media Are All Shook Up

    The world’s biggest PR agency laid off five percent of its global staff. It’s a sign of the headwinds facing the industry, including reduced opportunities for earned media, which is what PR agencies spend a lot of their time trying to achieve. We’ll explore what’s happening in the PR agency world in the long-form FIR... Continue Reading → The post FIR #441: PR, AI, and Social Media Are All Shook Up appeared first on FIR Podcast Network.

    1h 29m

  9. 12/20/2024

    FIR #111: Professional Communication as a Leadership Foundation

    The communication function offers practitioners a rare opportunity. It is one of the few roles in any organization involved in every aspect of the business. In this Circle of Fellows panel, you will hear international perspectives on how the role of communication extends beyond the exchange of knowledge and information. The panel shares thoughts on how communication fosters organizational collaboration and can be viewed as a cornerstone for professional success. Learn how the fundamental principles of strategic communication excellence can apply across different business sectors, underscoring its value in any professional context, and how effective communication enhances teamwork and innovation, drives organizational growth, builds trust, inspires change, and helps achieve results. A communication role can position the communications professional to influence, impact, and potentially lead other business areas. (Did you know that the late Intel CEO Paul Otellini was a marketer before ascending to the company’s top job?). Continue Reading → The post Circle of Fellows #111: Professional Communication as a Leadership Foundation appeared first on FIR Podcast Network.

    53 min
  • 9 Episodes

Ratings & Reviews

3.3
out of 5
3 Ratings

About

The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network.

Information

  • Creator
    FIR Podcast Network
  • Years Active
    2014 - 2025
  • Episodes
    9
  • Rating
    Clean
  • Show Website
    FIR Podcast Network

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