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PRovoke Media broke a story about at least 11 fake profiles of people who listed a PR recruitment firm as their employers. LinkedIn removed them as fakes—an action with which the business-centric social network is all too familiar. So far, no other media outlets seem interested in the story. Still, Neville and Shel wonder about the motivation behind the profiles -- under other circumstances, fake profiles can easily be used for illicit purposes -- and the amount of effort organizations will need to take to ensure profiles listing them as employers are legitimate.
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The post FIR #410: Who’s Behind All Those Fake LinkedIn Profiles? appeared first on FIR Podcast Network.

Despite the excitement over the possibilities generative AI provides, it was easy to predict that doubters would insist it's just a fad -- the same naysaying we heard about email, the web, social media, podcasting, live streaming, and a host of other digital technologies. In this case, the reports conflict with other research showing rapid adoption, even if we're not anywhere close to widespread consumer use of gen AI tools, which nobody expects after only 18 months since ChatGPT 3.5 was unveiled. In this short midweek episode,  Neville and Shel compare the reports and look at the potential for communicators to fall behind with yet another important technology.
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The post FIR #409: Just Another Fad appeared first on FIR Podcast Network.

Gen Z employees tend to have a different (not worse!) approach to their jobs than the older generations do. Which means that as an owner, you need to evolve the way you communicate with and manage them.
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The post ALP 231: Agencies need to adapt to effectively manage Gen Z employees appeared first on FIR Podcast Network.

PwC has released a detailed report analyzing over half a billion job ads from 15 companies representing over 30 percent of global GDP. The goal: unearth empirical evidence of AI's impact on jobs. The results are remarkable, if unsurprising. For example, the analysis found 4.8 times higher growth in labor productivity in AI-exposed sectors and 25 percent higher skills change in AI-exposed occupations. Jobs that require specialist AI skills are growing 3.5 times faster than all jobs. Neville and Shel report on highlights and discuss the multi-dimensional impact on communicators in this short midweek episode.
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The post FIR #108: AI’s Impact on Jobs, Quantified appeared first on FIR Podcast Network.

Many agency employees complain that clients pay so much more than they are making, so the owner must be reaping a huge profit.
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The post ALP 230: Should you start your own agency because your boss is making too much off of your work? appeared first on FIR Podcast Network.

 

The need to promote ethical behavior in communications has never been greater as the volumes of misinformation and disinformation continue to rise with the growing use of AI fueling the speed with which unethical behavior intensifies. Marketers debate whether using AI in marketing is ethical in the first place, and when it is used, and whether and when it needs to be disclosed. And all the ethical dilemmas communicators faced before AI remain as challenging as ever.

Four International Association of Business Communicators (IABC) Fellows discussed ethics in today’s communication environment in the latest Circle of Fellows episode, moderated by Brad Whitworth.
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The post Circle of Fellows #104: Communication Ethics appeared first on FIR Podcast Network.