Inside the Strategic Mind

Steven Haller
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  • Business

This is a show about strategic communication and how it’s used in the real world. The show illustrates situational examples for applying strategic communication and discusses many strategies used to handle communication issues. Topics include public relations, marketing, the effects of sponsorships, and more.

Episodes

  1. Ep4: Manipulative PR vs. Purposeful PR

    02/10/2014

    Ep4: Manipulative PR vs. Purposeful PR

    Fourth episode of "Inside the Strategic Mind" by Steven Haller; Defines manipulative and purposeful, discusses real-world examples from the Pentagon and the Boston Red Sox, and explains three main keys to successful purposeful PR; Music: "Riptide" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/

    7 min
  2. Ep3: Sponsorship Effects

    02/01/2014

    Ep3: Sponsorship Effects

    Third episode of "Inside the Strategic Mind" by Steven Haller; Defines sponsorships, discusses real-world examples of sponsorships from Sprite and Wells Fargo, and explains the effects sponsorships have for organizations and their consumers; Music: "Riptide" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/

    8 min
  3. Ep2: Marketing vs. Selling

    01/27/2014

    Ep2: Marketing vs. Selling

    Second episode of "Inside the Strategic Mind" by Steven Haller; Defines marketing, discusses a real-world example of marketing from Pepsi, and explains the difference between marketing and selling; Music: "Riptide" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/

    8 min
  4. Ep1: Good PR vs. Bad PR

    01/20/2014

    Ep1: Good PR vs. Bad PR

    First episode of "Inside the Strategic Mind" by Steven Haller; Defines public relations and discusses real-world examples of good PR and bad PR from Sprint and British Petroleum; Music: "Riptide" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/

    8 min
  5. Episode 0: Introduction

    01/12/2014

    Episode 0: Introduction

    Introduction to "Inside the Strategic Mind" by Steven Haller / Music: "Riptide" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/

    1 min
  • 5 Episodes

About

This is a show about strategic communication and how it’s used in the real world. The show illustrates situational examples for applying strategic communication and discusses many strategies used to handle communication issues. Topics include public relations, marketing, the effects of sponsorships, and more.

Information