On the Record by Leadpages

Leadpages
  • 4.8 (212)
  • MARKETING
  • UPDATED SEMIMONTHLY
On the Record by Leadpages

Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.

  1. 1 DAY AGO

    Should we Replace Ourselves with Robots? Botcasting vs. Podcasting

    Can AI-generated podcasts replace human hosts? In this episode of On the Record, we explore the rise of botcasting vs. podcasting, breaking down how AI is transforming content creation. We share our experience building an AI-powered daily marketing podcast, discuss the efficiency vs. authenticity debate, and dive into the ethics of AI-generated content. Plus, we look at how small teams can scale with AI, the future of podcasting, and why human creativity still matters. And for music fans—yes, we even connect it all to Queen’s News of the World. So, is AI-powered botcasting the future of podcasting or just a gimmick? Tune in to find out!

    29 min

  2. FEB 11

    From A-Z: Building a Winning Digital Marketing Strategy

    What can marketers learn from Beyoncé’s Lemonade? In this episode, Ryan and Michael break down the album’s surprise launch, storytelling genius, and multi-channel strategy, revealing key marketing insights. Special guest Josh Becerra, founder of a Minneapolis-based digital marketing agency, joins to discuss winning strategies, the balance of core vs. edge marketing, and the role of data in decision-making. From audience expansion to overcoming fear in marketing, this episode is packed with lessons on bold risks, strategic execution, and long-term success.

    34 min

  3. JAN 28

    Why Diversification Is the New Marketing Superpower

    Season 2 of On the Record kicks off with a bold challenge to Google’s dominance in marketing. Inspired by MF Doom’s Take Me to Your Leader, we explore the risks of over-reliance on paid search and the rewards of diversification. We discuss the rising costs of PPC advertising, diminishing ROI in Google’s ecosystem, and why diversifying your marketing strategy is critical for long-term success. If you’re looking to future-proof your digital marketing strategy, boost ROI, and grow beyond Google, this episode is for you.

    31 min

  4. JAN 14

    Your Brand Lacks Staying Power But Why?

    Discover the secrets of enduring brands in this episode of On the Record. From Coca-Cola's timeless nostalgia to Spotify's personalized connections, we explore how brands evolve, build trust, and captivate audiences. Plus, we draw parallels to The Verve’s “Bittersweet Symphony” and the elusive quest for staying power. Whether you're a marketer or brand enthusiast, tune in for actionable insights and fresh perspectives!

    24 min

  5. 12/30/2024

    The Crystal Ball Episode: What Does 2025 Have In Store For You?

    In this bonus episode, Michael, Ryan, and Stacy look into their crystal ball to explore what’s ahead for marketing in 2025. Through the lens of David Bowie's The Rise and Fall of Ziggy Stardust, they discuss navigating market shifts, actionable insights in revenue operations, the evolution of influencer marketing, and AI’s transition from buzzword to practical tool. The team also tackles the ethical challenges of AI, lessons from Bowie’s iconic album, and how embracing the unknown can inspire optimism and adaptability in business. Don’t miss this glimpse into the future of marketing and beyond!

    17 min

  6. 12/17/2024

    Why Google Search is Your Fastest Way to the Bottom

    Is your marketing too dependent on Google Search? Join Ryan, Michael, and Stacy as they explore the rising costs of paid search, the shift toward social media as the new search engine, and the power of diversifying acquisition channels. Packed with insights, actionable tips, and inspiration from Public Enemy’s groundbreaking messaging, this episode is for marketers ready to challenge convention and embrace innovation.

    33 min

  7. 12/03/2024

    How Marketing Attribution Failed us All

    We dissect the pitfalls of marketing attribution, from flawed models to the growing challenges of tracking in a privacy-focused era. We explore how over-indexing on data risks stifling creativity and why attribution often fails to capture critical interactions like word-of-mouth. Inspired by the layered brilliance of Paul’s Boutique by the Beastie Boys, this episode offers practical tips for marketers to balance data with storytelling and embrace imperfection in the customer journey.

    33 min

  8. 11/19/2024

    The Future of Design: Status Quo or YOLO?

    What can a banana teach us about branding? We break down Andy Warhol’s memorable design for The Velvet Underground and explore how businesses can capture that same bold energy. Join us as we discuss the art of standing out in a competitive world.

    29 min
See All (246)

4.8
out of 5
212 Ratings

About

Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.

Information

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada