On the Record by Leadpages

Leadpages
  • 4.8 (212)
  • MARKETING
On the Record by Leadpages

Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.

  1. Feature-Based Selling is Dead

    NOV 6

    Feature-Based Selling is Dead

    In this episode, we discuss feature-based selling, why it might be flawed, and whether you should focus more on prioritizing real connections with your customers. We also review the classic album The Miseducation of Lauryn Hill. Lauryn focused solely on connecting with her fans in a very meaningful way, and it worked with great success. What if we did the same with our customers?

    27 min

  2. OCT 22

    Product Marketing Is Broken

    When Guns N' Roses took over a decade to release new music, they highlighted a key mistake that businesses make: waiting too long to deliver. In this episode, we discuss how fast, frequent product updates and managing customer expectations can keep your brand relevant. Learn how to avoid the dangers of long development cycles and what marketers can take from the band’s missteps.

    33 min
  3. Energy is Money (Simon Alexander Ong)

    JUN 14

    Energy is Money (Simon Alexander Ong)

    Simon Alexander Ong is an award-winning entrepreneur and personal development coach. His Book Energize: Make The Most of Every Moment, is a must-read for anyone who wants to get more out of their business, career, and life.  In this episode, Simon discusses managing your energy instead of time, how to get published, and protecting your personal energy.

    44 min
  4. Personalize Your Marketing Automation (Brennan Dunn)

    10/06/2023

    Personalize Your Marketing Automation (Brennan Dunn)

    Brennan Dunn is the leading expert in making marketing automation more human for creators, service providers, and small business owners like you. He is the founder of the personalization software, Right Message, and the author of the new book This Is Personal.  During this episode, Brennan shares why you should go all in on email marketing and the key segmentation strategies to get right from the beginning. It’s time to get personal!

    47 min
  5. Champion Your Community (Lloyed Lobo)

    09/21/2023

    Champion Your Community (Lloyed Lobo)

    Lloyed Lobo, an entrepreneur, podcast host, and community builder. He's the co founder of TractionConf.io and the fintech platform Boast.ai, which recently received over $100 million in growth equity funding. His new book, From Grassroots to Greatness, reveals 13 rules to build iconic brands with community led growth.  In this conversation, Lloyed shares the lessons he's learned from the ups and downs of life, both personal and entrepreneurial, providing you with a straighter path to your own version of success.  For the show, notes, transcripts, and more from this and other episodes, go to Leadpages.com/podcast.

    1 hr
  6. Get Consistent Health & Wellness Clients (Lauren Armes)

    08/31/2023

    Get Consistent Health & Wellness Clients (Lauren Armes)

    If you love to transform the lives of your clients, you'll particularly enjoy this episode. My guest is Lauren Armes, the creator of Beyond Seven business coaching for wellness experts. She's also the founder of Well To Do, which was acquired by Fitt Insider in 2022. In our conversation, Lauren shares lessons she's learned as a startup founder and global traveler, marketing mistakes to avoid, and strategies for getting consistent clients. For the show notes, transcripts, and resources mentioned in this and other episodes go to Leadpages.com/podcast.

    52 min
  7. Lessons from the SaaS Playbook (Rob Walling)

    08/17/2023

    Lessons from the SaaS Playbook (Rob Walling)

    Rob Walling is a passionate evangelist and mentor for founders of bootstrapped SaaS (software-as-a-service) companies whom he serves through the TinySeed business accelerator and the MicroConf community. He's also the voice behind the podcast Startups for the Rest of Us, with over 600 weekly episodes. He's captured much of his 20 plus years in the industry in his fourth book, The SaaS Playbook.  In this episode, Rob digs into lessons he's learned as a father, husband, founder and investor, tips that will support your business growth in the months and years ahead. Show notes, transcripts, and more available here.

    51 min
  8. Living a Brighter Life (Sherry Walling)

    08/03/2023

    Living a Brighter Life (Sherry Walling)

    Dr. Sherry Walling is a clinical psychologist serving startup founders, and the creator of ZenFounder.com. She's also the author of Touching Two Worlds: A Guide for Finding Hope in the Landscape of Loss.  In this episode, Sherry shares her perspective and strategies for becoming a high achieving human up to cool things in our world. She also addresses how to avoid entrepreneurial burnout, and how to process grief and achievement within your personal and professional life.  Get the transcripts and show notes for this episode: https://www.leadpages.com/blog/sherry-walling-living-a-brighter-life

    39 min
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4.8
out of 5
212 Ratings

About

Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.

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