Grow With Purpose

Axiom Strategic

Grow with Purpose is a podcast for leaders, entrepreneurs, and business owners who want to build more than just a profitable company — they want to build a business that matters. Rooted in the principles of Joey Brannon’s book, "Grow with Purpose," this show explores what it means to grow on purpose and with purpose. Each episode features real conversations with business owners, industry experts, and mission-minded leaders who are integrating faith, values, and strategy into every layer of their business. Topics range from culture and team health to financials, operations, leadership, hiring and firing, and more — all viewed through the lens of lasting impact and spiritual alignment. Whether you're navigating the complexities of entrepreneurship, scaling your team, or making tough decisions that test your values, this podcast will challenge and equip you to lead with clarity, conviction, and purpose — in both business and life.

  1. 22h ago

    How Owners Step Back Without Breaking the Business (Part 1)

    Billy Swanson spent years treating ministry and business as two separate things that were in conflict with each other. He came back from a family vacation in North Carolina with a new purpose statement, a new vision statement, and a new mission statement, and then called a meeting to tell his employees they no longer had a job at the company they knew. Instead they could work for a new company with a different standard for getting the job done. From here on, if a customer was not compelled to tell somebody about their experience, the mission was not accomplished. Joey and Billy get into the redefinition, the Comfort Care department that came out of it, and the work of getting out of the way so the business could run without him. IN THIS EPISODE, YOU’LL LEARN:• Why the business and the calling are not two competing jobs. • How to write a mission your team can pass or fail on a given day. • Why a three-week vacation is the test of whether you can step back. • What a weekly financial statement catches that a monthly one buries. DOWNLOAD THE LEADERSHIP GUIDE:‍ ‍Episode 197 - How Owners Step Back Without Breaking the Business HELP US IMPROVE THE SHOW: Take our 30 second Survey 📞 Have a question? Email us at contact@axiomstrategic.com CONNECT WITH AXIOM• Website• LinkedIn• Instagram• Facebook• YouTube ABOUT AXIOM STRATEGIC: Axiom Strategic helps business owners and leaders build mission-driven businesses by aligning culture, leadership, operations, sales, and financials.

  2. Jul 17

    Nothing Fixes Itself: 40 Years of Leadership Lessons

    Every owner who sits down with us asks for the same thing: more accountability. Almost none describe it as a leadership problem. Chris Romine has spent 40 years in financial services, and he leads his market inside a large institution the way an owner leads a company: a P&L he answers for, a mission he can say out loud, and a team he refuses to let one person grind down. Joey and Chris get into the hard conversation, the mentors who cared before either new what a mentor was, and the sustained discipline required to make it all work.  IN THIS EPISODE, YOU’LL LEARN:• Why the businesses that stand out in a community are the ones whose owners are genuinely bought in to the community, and how customers hear that on the first phone call. • How to open a hard conversation calmly, tie it to the mission, and close it well. • What it costs the rest of your team when you insulate yourself from a problem instead of addressing it • Why discipline outlasts motivation, in savings and in leadership  DOWNLOAD THE LEADERSHIP GUIDE:‍ ‍Episode 196 - Nothing Fixes Itself (Chris Romine) HELP US IMPROVE THE SHOW: Take our 30 second Survey 📞 Have a question? Email us at contact@axiomstrategic.com CONNECT WITH AXIOM• Website• LinkedIn• Instagram• Facebook• YouTube ABOUT AXIOM STRATEGIC: Axiom Strategic helps business owners and leaders build mission-driven businesses by aligning culture, leadership, operations, sales, and financials.

  3. Jul 8

    Course Correction: When Your Plan Derails in Q2 (Revisited in 2026)

    By midyear, a lot of leadership teams are off the plan they set in January. Sometimes that's a rough patch. Sometimes it's something bigger. The hard part is knowing which one you're in before the window to fix it closes. In this episode, Mike LoBue sits down with Joey Brannon to work through how to diagnose a midyear drift, tell a tactical problem from a systemic one, and reset priorities without throwing out the plan or losing the team's trust. They get into why most plans stall by Q2, what the team's silence is really telling you, and how Axiom's Agenda 52 framework builds the weekly rhythm that keeps a leadership team on course all year long. This episode first aired in July 2025 as Episode 156. We're bringing it back as a midyear check-in on the plans you set at the start of the year. IN THIS EPISODE, YOU’LL LEARN:• How to tell the difference between a rough patch and a systemic drift — before the data confirms it • Why most midyear plan failures are execution problems, not strategy problems • How to reset priorities and adjust tactics without losing the team's trust or abandoning the vision • Why weekly cadence matters more than quarterly rescues — and how Agenda 52 makes it practical  DOWNLOAD THE LEADERSHIP GUIDE:‍ ‍Episode 156: Course Correction - When Your Plan Derails in Q2 (Revisted in 2026) HELP US IMPROVE THE SHOW: Take our 30 second Survey 📞 Have a question? Email us at contact@axiomstrategic.com CONNECT WITH AXIOM• Website• LinkedIn• Instagram• Facebook• YouTube ABOUT AXIOM STRATEGIC: Axiom Strategic helps business owners and leaders build mission-driven businesses by aligning culture, leadership, operations, sales, and financials.

  4. Jun 26

    What Real Ownership Freedom Looks Like

    Owners say they want freedom. Push on the word and most are describing relief - not being overwhelmed, not carrying every decision, not putting out every fire. That's real, but it's a short-term fix. Real freedom is different: it's what's left once the structure, the team, and the standards can carry the business without the owner in every room. Mike LoBue and Tommy Rohrlack separate the two, get into why a team learns to wait for the owner, why control is usually a standards problem and not a trust problem, and why most owners regret selling when they never planned the next chapter. It's worth knowing which one you're after before you plan an exit or a vacation. IN THIS EPISODE, YOU’LL LEARN:• Why “I want freedom” usually translates to “I want relief,” and why that distinction changes everything. • The question that quickly shows how owner-dependent your business is: what breaks when you leave? • Why most owners regret selling and the one thing the other group did differently • What separates a free owner from one who has quietly checked out  DOWNLOAD THE LEADERSHIP GUIDE:‍ ‍Episode 194: What Real Ownership Freedom Looks Like REFERENCES:John Maxwell: The 21 Irrefutable Laws of Leadership (the Law of the Lid) Stephen Covey:The 7 Habits of Highly Effective People, and The Speed of Trust Jocko Willink and Leif Babin:Extreme Ownership (prioritize and execute) Exit Planning Institute: State of Owner Readiness HELP US IMPROVE THE SHOW: Take our 30 second Survey 📞 Have a question? Email us at contact@axiomstrategic.com CONNECT WITH AXIOM• Website• LinkedIn• Instagram• Facebook• YouTube ABOUT AXIOM STRATEGIC: Axiom Strategic helps business owners and leaders build mission-driven businesses by aligning culture, leadership, operations, sales, and financials.

  5. May 29

    Three Moves That Change a Company

    Mike LoBue had just walked a packed advisor circle event through three moves one of our clients made that changed their business. The day after, Joey pulled him into the studio to go through them again while the conversation was fresh. The three moves: leadership development, a real scorecard, and a planning and execution rhythm. Each one is the kind of move owners delay. Each one is the kind that changes what a company is capable of when it finally gets made. Mike and Joey also get into the accountability question every CEO has to answer before any of it sticks. IN THIS EPISODE, YOU’LL LEARN:• The hard conversation most owners avoid about their leadership team • How to honor long-tenured employees the right way when the seat fit has shifted• Why financial statements aren't a scorecard, and what a real one looks like• Why 52 chances a year to adjust beats 12, and what the weekly meeting takes• The accountability question every CEO has to answer before the team will DOWNLOAD THE LEADERSHIP GUIDE:‍ ‍Episode Episode 190: Three Moves That Change a Company HELP US IMPROVE THE SHOW: Take our 30-second SurveyHave a question for the show? Email us at contact@axiomstrategic.com CONNECT WITH AXIOM• Website• LinkedIn• Instagram• Facebook• YouTube ABOUT AXIOM STRATEGIC: Axiom Strategic helps business owners and leaders build mission-driven businesses by aligning culture, leadership, operations, sales, and financials.

5
out of 5
15 Ratings

About

Grow with Purpose is a podcast for leaders, entrepreneurs, and business owners who want to build more than just a profitable company — they want to build a business that matters. Rooted in the principles of Joey Brannon’s book, "Grow with Purpose," this show explores what it means to grow on purpose and with purpose. Each episode features real conversations with business owners, industry experts, and mission-minded leaders who are integrating faith, values, and strategy into every layer of their business. Topics range from culture and team health to financials, operations, leadership, hiring and firing, and more — all viewed through the lens of lasting impact and spiritual alignment. Whether you're navigating the complexities of entrepreneurship, scaling your team, or making tough decisions that test your values, this podcast will challenge and equip you to lead with clarity, conviction, and purpose — in both business and life.