165 episodes

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads digital content and channels at CHS.

Hanson & Hunt Arik Hanson and Kevin Hunt

    • Business
    • 4.6 • 10 Ratings

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads digital content and channels at CHS.

    165: Adding social channels, content program history lessons, avoiding 'link rot'

    165: Adding social channels, content program history lessons, avoiding 'link rot'

    It might seem like your organization should be on every social media channel, but does it make strategic sense? We talk through some things to consider when evaluating adding a new channel. Also this month, a great idea to impress your boss, to show how your content and social media program has evolved. Plus, Arik has a more compelling way for your company's new hires to announce their big move on LinkedIn.

    WHAT DO YOU THINK?
    We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
    Send us a message
    Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)

    SPONSOR
    Brandpoint

    EPISODE SUMMARY
    Intro  
    Talking Point: How do you decide which channels to add?
    Spotlight: Goop's 'Luxury Diaper'
    Quick News & Quick Takes: Changes to the LinkedIn feed
    Quick News & Quick Takes: Avoiding 'Link rot'
    Quick News & Quick Takes: Show how your content program has evolved
    Q&A: Kevin has an update on his new job
    Closing: Arik's idea for companies to showcase new hires on LinkedIn

    ARTICLES AND LINKS
    Choosing the right social media channels for your business
    Goop 'Luxury Diaper' is, of course, a poorly-timed PR stunt
    Keeping your LinkedIn feed relevant and productive
    At least 66.5% of links to sites in the last 9 years are dead
    This is what a 15-year old content strategy looks like
    Employer branding idea for new hires

    FOLLOW HANSON AND HUNT
    Show page - HansonandHunt.com
    Apple Podcasts
    Spotify
    Google Podcasts
    RSS feed

    SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
    Subscribe

    MARKETING PODCAST NETWORK
    Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 41 min
    164: Avoiding dumb social posts, owned media tips, telling clients 'no'

    164: Avoiding dumb social posts, owned media tips, telling clients 'no'

    Many brands employ a 'Let's have some fun' attitude on their social media accounts. But are some trying too hard to get attention? Also this month, tips for maximizing your owned media. Plus, TikTok sees an increase in people sharing their opinions as long-form commentary. And, Arik offers advice for fellow consultants on saying 'no' to clients you don't want to work with.

    WHAT DO YOU THINK?
    We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
    Send us a message
    Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)

    SPONSOR
    Brandpoint

    EPISODE SUMMARY
    Intro  
    Talking Point: Attention-grabbing social media posts
    Spotlight: Bud Light newsjacks the NBA
    Quick News & Quick Takes: How journalists use social
    Quick News & Quick Takes: Tips for maximizing your owned media
    Quick News & Quick Takes: The rise of commentary on TikTok
    Q&A: How to tell would-be clients 'no'

    ARTICLES AND LINKS
    Beer brand Pabst Blue Ribbon apologizes for NSFW tweet
    Southwest tweet about interns
    Patrick Beverley has hilarious sponsor opportunity with Bud Light
    New Muck Rack survey: The State of Journalism 2022
    The nine things you need to do for owned media success
    The hottest trend on TikTok? In-depth analysis

    FOLLOW HANSON AND HUNT
    Show page - HansonandHunt.com
    Apple Podcasts
    Spotify
    Google Podcasts
    RSS feed

    SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
    Subscribe

    MARKETING PODCAST NETWORK
    Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 38 min
    163: Employee advocacy, local news and PR, reluctant return to office

    163: Employee advocacy, local news and PR, reluctant return to office

    Organizations of all types have been encouraging their employees to advocate on their behalf on their personal social media accounts for years. Are these programs effective? We run through some ideas for starting and growing social media advocacy programs. Also this month, what's impacting staff turnover in comms? Plus, is local TV news still effective for PR? And, advice for managing someone who is reluctant to return to your office.

    WHAT DO YOU THINK?
    We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
    Send us a message
    Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)

    SPONSOR
    Brandpoint

    EPISODE SUMMARY
    Intro  
    Talking Point: Employee advocacy programs 
    Spotlight: March Madness and NILs
    Quick News & Quick Takes: CCOs and comms turnover
    Quick News & Quick Takes: Top PR insights of 2021
    Quick News & Quick Takes: Does local TV news need an overhaul?
    Q&A: Managing a reluctant return to the office

    ARTICLES AND LINKS
    Are employee social media advocacy programs really working?
    From employee to advocate: Mobilize your team to share your brand content
    What is employee advocacy and how do marketers win with it?
    Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness
    Gartner survey finds 83% of Chief Communications Officers report growing influence among the C-Suite
    The top 17 public relations insights of 2021
    CBS’s McMahon: Local news needs an overhaul

    FOLLOW HANSON AND HUNT
    Show page - HansonandHunt.com
    Apple Podcasts
    Spotify
    Google Podcasts
    RSS feed

    SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
    Subscribe

    MARKETING PODCAST NETWORK
    Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 50 min
    162: How brands should use Twitter, roles in demand, letting someone 'pick your brain'

    162: How brands should use Twitter, roles in demand, letting someone 'pick your brain'

    There are a lot of reasons for an organization to use Twitter, Arik reveals what's on the top of his list. Also this month, can process and passion coexist in comms and marketing? Plus, a study that uncovers which roles and skills are wanted the most, and a report from TikTok that suggests the platform continues to inspire people to buy what they see from brands. And, is there a problem if someone wants to 'pick your brain' about your work? Plus, Kevin dares to criticize the Coinbase ad that many marketers thought was the best commercial during this year's Super Bowl.

    WHAT DO YOU THINK?
    We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
    Send us a message
    Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)

    SPONSOR
    Brandpoint

    EPISODE SUMMARY
    Intro  
    Talking Point: The best reason for an organization to use Twitter 
    Spotlight: Granfluencers
    Quick News & Quick Takes: Process and passion
    Quick News & Quick Takes: What roles and skills are in high demand?
    Quick News & Quick Takes: The path to purchase on TikTok
    Q&A: Should you let someone 'pick your brain'?
    Closing: Coinbase's Super Bowl ad

    ARTICLES AND LINKS
    Social media trends for 2022
    Twitter users tire of 'sea of same' from brands
    Senior influencers, or "granfluencers," are smashing stereotypes and making big bucks as social media sensations
    Is your team run by marketers or bureaucrats?
    A third of brands hit by data and analytics skills gap
    TikTok shares new insights into the impact of TikTok clips in the purchase journey
    LinkedIn/Amber Naslund: Should you let people 'pick your brain'?

    FOLLOW HANSON AND HUNT
    Show page - HansonandHunt.com
    Apple Podcasts
    Spotify
    Google Podcasts
    RSS feed

    SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
    Subscribe

    MARKETING PODCAST NETWORK
    Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
    Learn more about your ad choices. Visit megaphone.fm/adchoices.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 44 min
    161: User-generated content, internal comms challenges, content costs

    161: User-generated content, internal comms challenges, content costs

    As consumers spend more time with user-generated content, on a variety of social channels, there are more opportunities for companies and brands to showcase it. Also this month, is cancel culture affecting brands? Plus, the cost of content production, and we address the mantra of 'fake it until you make it.' Is that good advice for your comms or marketing career?

    WHAT DO YOU THINK?
    We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
    Send us a message
    Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)

    SPONSOR
    Brandpoint

    EPISODE SUMMARY
    Intro  
    Talking Point: User-generated content 
    Spotlight: Starbucks teams up with Netflix
    Quick News & Quick Takes: Is cancel culture affecting brands?
    Quick News & Quick Takes: A mandate for internal comms
    Quick News & Quick Takes: The cost of content production
    Listener question: Should you 'fake it until you make it'?
    Closing

    ARTICLES AND LINKS
    User-generated content represents 39% of time spent with media
    New report finds social media video now sees as much consumption time as traditional TV
    Starbucks and Netflix team up on new social content series
    Cancel culture: Confusing, complex and contentious
    Five firefights: Where Internal Communication leaders need to shake things up in 2022
    The average cost of a B2B content asset is $2,791
    Half of companies outsource content, but quality is a persistent challenge
    Can we all just stop faking it?
    Arik's Jan. 26 webinar: Discover social media trends for 2022

    FOLLOW HANSON AND HUNT
    Show page - HansonandHunt.com
    Apple Podcasts
    Spotify
    Google Podcasts
    RSS feed

    SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
    Subscribe

    MARKETING PODCAST NETWORK
    Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
    Learn more about your ad choices. Visit megaphone.fm/adchoices.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 47 min
    160: Former journalists, the lifespan of content, "Get Back" lessons

    160: Former journalists, the lifespan of content, "Get Back" lessons

    We're grateful this month to be able to share some audio clips from several former journalists now working in communications and marketing, and have them talk about some challenges of making the move away from news and offer some advice for those thinking about it. Really interesting perspective! Also this month, new data on how long your content performs on the most popular channels. Plus, Pinterest's 2022 trends, Kevin's lessons for communicators from the Disney+ doc "Get Back," and a listener question about wanting to leave a new job soon after starting it.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

    Send a message, comment or question

    Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)


    SPONSORBrandpointEPISODE SUMMARY

    Intro  

    1:15 - Talking Point: Former journalists in communications 

    31:00 - Spotlight: Lessons from "Get Back"

    35:35 - Quick News & Quick Takes: How long does content really perform?

    37:10 - Quick News & Quick Takes: Pinterest's 2022 trends

    38:20 - Quick News & Quick Takes: Pandemic challenges for marketers

    40:00 - Listener question: Advice for someone who just started a PR job they hate

    Closing

    ARTICLES AND LINKSU.S. newsroom employment has fallen 26% since 2008How to adapt your skills when switching from journalism to the dark sideHow to transition from journalism to marketingCommon misconceptions about switching from journalism to PRWhat journalists should know before switching to PRHow long does your content last?Pinterest Predicts: The 2022 trends your audience will loveLevel up your digital marketing in 2022FOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyGoogle PodcastsRSS feedSign up for Arik's weekly newsletter
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 47 min

Customer Reviews

4.6 out of 5
10 Ratings

10 Ratings

TomaszMajewski ,

Timely, Relevant, Thoughtful

One of my favorite ways to stay up-to-date on PR/social/digital marketing topics. This podcast is like having two good friends in the industry that you occasionally get coffee with to “talk shop.” I’m always able to bring something into my next staff meeting and have my colleagues be impressed by how I’m able to keep up on new trends and developments. Shhh...don’t tell them my secret. ;-)

M. Bjorkman ,

One of My Favorites

I've been listening to this podcast for several years now. It's one of the core 3-4 pods I listen to and I've always enjoyed the work Arik and Kevin put into it. They're smart, don’t take themselves too seriously and provide honest and insightful takes on what's happening in marketing, PR, and corporate comms. Added bonus, they don’t make is a 30 minute commercial about themselves. They’re always pointing out the good work of other people, both nationally and locally.

Subscribe and give it a listen. You won’t be disappointed.

daviderickson ,

Great Strategic Communications Insights

I was thrilled to learn Arik and Kevin had started a podcast and 24 episodes later, they haven’t disappointed once. These two public relations veterans provide interesting takes on the latest developments in professional communications fields every week and shake it up a bit with occasional guest hosts and interviews.

I’m a big fan.

Top Podcasts In Business

Ramsey Network
iHeartPodcasts
NPR
Andy Frisella #100to0
Jocko DEFCOR Network
Pushkin Industries

You Might Also Like