Igniting Souls Podcast with Kary Oberbrunner

Kary Oberbrunner
  • 4.9 (139)
  • Business
  • Updated Biweekly

The Most Valuable Companies in the World Leverage a Powerful Secret. Do you? The majority of entrepreneurs don’t think they have any intellectual property. Truth is, they just don’t know how to find it. The few who do, don’t know how to protect it. Over 90% of your company’s value is linked to your IP. Unless you value your IP, your clients, competitors, and collaborators won’t truly value you. Kary Oberbrunner and Katherine Rubino team up to help you identify your ideas and protect them the fastest, easiest, and most effective way possible. Your Ideas are Valuable. Start Protecting Them Today. This podcast is sponsored by Instant IP and Wiggin(x).

  1. 6d ago

    AI Is Stealing From Podcasters — And the Rules Are Changing

    Your podcast may be more than a collection of episodes. It could be a valuable library of intellectual property—and AI is changing what happens to that content once it enters the public world. Guest hosted by Ella Maiuri, this episode features Kary Oberbrunner and Katie Rubino as they explore an important question: Is AI stealing your podcast? Kary and Katie explain what can happen to podcast content after an episode is published, including how AI models may scrape, process, and reproduce publicly available material. They also uncover the valuable intellectual property hiding inside a podcast—from original ideas and frameworks to stories, interviews, and other creative elements creators may not realize they own. The conversation introduces Protect the Podcastᴵᴾ and explains how creating a timestamped record can strengthen a creator’s position if their work is copied, challenged, or used without permission. Kary and Katie also share practical guidance for deciding what to protect first, whether you are launching a new podcast or already have an extensive catalog. Whether you have five episodes or 500, you’ll walk away with practical steps to recognize your podcast’s most valuable assets, document what you’ve created, and build better protection habits from the beginning. Your podcast is more than content. It could be valuable IP worth protecting. PROTECT your first idea FREE ► https://instantip.app/

    AI Is Stealing From Podcasters — And the Rules Are Changing

  2. Sep 22

    You Used AI. But Who Owns the IP?

    Everybody is using AI. But few people are asking the question that could determine whether their next big idea is actually theirs: Who owns the intellectual property? If AI helps you write a book, design a product, develop software, create a brand, or invent something new, are you still the author or inventor? Does the AI platform have rights? Could your employer, client, or collaborator claim ownership? In this timely conversation, Dr. Kary Oberbrunner and intellectual property attorney Katherine Rubino unpack the rapidly changing intersection of artificial intelligence and intellectual property. They explore the difference between AI-assisted and AI-generated work, why human contribution still matters, and what creators and business owners can do now to document, protect, and leverage their ideas. Before you ask AI to help create your next breakthrough, make sure you understand who could own it. PROTECT your first idea FREE ► https://instantip.app/

    You Used AI. But Who Owns the IP?

  3. Sep 16

    The First Book Revealed Your IP. The Second Activates It.: Why Kary Oberbrunner and Katie Rubino Created the You Are an IP Company Activation Guide

    Why write a second book in the You Are an IP Company series? Because understanding intellectual property is not the same as activating it. In this episode, Ella Maiuri sits down with bestselling author and Instant IP founder Kary Oberbrunner and top intellectual property attorney Katie Rubino to reveal the story behind the You Are an IP Company Activation Guide. The original book established the foundation. It helped entrepreneurs, creators, authors, and business owners recognize that their ideas, brands, systems, stories, and strategies are valuable intellectual property. The Activation Guide provides the next step. Kary and Katie explain why they created a practical, hands-on companion designed to help readers move from IP awareness to IP action. They explore how to find hidden IP, organize it, name it, protect it, monetize it, and build it into the everyday rhythm of a business. You will also discover why the speed of AI makes this work more urgent than ever. Promotion without protection creates exposure, and simply talking about intellectual property does not protect it. The first book helps you see the IP. The second book helps you activate it. PROTECT your first idea FREE ► https://instantip.app/

    The First Book Revealed Your IP. The Second Activates It.: Why Kary Oberbrunner and Katie Rubino Created the You Are an IP Company Activation Guide

  4. Sep 15

    He Built It. COVID Nearly Broke It. Chef Guy’s Recipe for Reinvention

    What happens when everything you’ve built suddenly disappears? Chef Guy Vaknin shares the remarkable story behind his rise from a 280-square-foot restaurant with just $1,000 to building a thriving vegan restaurant brand. From Shark Tank and Beyond Sushi to the devastating impact of COVID, Guy reveals how adversity forced him to rethink everything—and ultimately became one of the greatest turning points of his entrepreneurial journey. Discover the power of creativity, resilience, reinvention, and his unforgettable philosophy: food is memory. PROTECT your first idea FREE ► https://instantip.app/

    He Built It. COVID Nearly Broke It. Chef Guy’s Recipe for Reinvention

  5. Sep 8

    Cedarville University Announces New Entrepreneurship Major

    Should entrepreneurs drop out of college—or is college actually one of the best places to develop an entrepreneurial mind? In this thought-provoking conversation, Kary Oberbrunner and Jim Stevenson explore what entrepreneurship really means, why creative problem identification may matter more than problem-solving, and how exposure to different disciplines, people, and ideas can spark breakthrough opportunities. They also unpack Cedarville University’s new Bachelor of Science in Innovation and Entrepreneurship and why learning to see unmet needs could be one of the most valuable skills an entrepreneur can develop. If you’re an aspiring entrepreneur, student, or innovator, this conversation will challenge how you think about education, opportunity, and what it really takes to see what others miss.  For more info, visit: https://www.cedarville.edu/academics/programs/innovation-entrepreneurship

    Cedarville University Announces New Entrepreneurship Major

  6. Aug 25

    AI Is Stealing Your IP — And Most Website Owners Have No Idea

    Your website may contain some of your business’s most valuable intellectual property—and you may not even realize what you’re putting at risk. Hosted by Ella Maiuri, this episode features Kary Oberbrunner and Katie Rubino in a timely conversation about protecting the ideas, frameworks, original content, and proprietary knowledge published online in the age of AI. Together, they explore what business owners may be overlooking on their websites, what public accessibility does—and does not—mean for ownership, and why creating something may not be enough if you cannot prove when it was created or that it belongs to you. They also discuss why documentation, credible evidence, and a clear chain of custody are increasingly important as AI can access and reproduce content within seconds. Most importantly, you’ll learn practical steps to identify the valuable IP on your website, protect it before a dispute occurs, and use AI strategically without unintentionally giving away the ideas that make your business valuable. Your website isn’t just marketing. It could be your IP vault. The question is: do you know what’s inside? PROTECT your first idea FREE ► https://instantip.app/

    AI Is Stealing Your IP — And Most Website Owners Have No Idea

  7. Aug 11

    Why I Trademarked My Name

    Trademarking your own name might sound like an act of ego. In reality, it can be an act of stewardship.In this episode, Kary Oberbrunner and intellectual property attorney Katie Rubino unpack why your name may be one of the most valuable pieces of intellectual property you own. Whether you are an entrepreneur, author, speaker, athlete, actor, artist, employee, or emerging creator, you are already building a reputation that carries recognition, trust, and economic value. You may not think of yourself as a brand, but the world increasingly does. And in the age of artificial intelligence, protecting that identity matters more than ever. AI systems are consuming human-created books, images, voices, ideas, and names at an unprecedented scale. Recent reports of AI companies purchasing physical books, removing their bindings, scanning them, and destroying them afterward reveal just how hungry these systems have become for human intellectual property. Your name is not just what people call you. It is connected to everything you create, teach, sell, endorse, and represent. In this conversation, Kary and Katie explore the difference between protecting your name and worshiping your name, why ordinary people possess far more IP than they realize, and what can happen when someone else begins profiting from the reputation you spent years building. Because protecting your name is not about believing you are better than everyone else.It is about ensuring no one else gets to become you. PROTECT your first idea FREE ► https://instantip.app/

    Why I Trademarked My Name

  8. Aug 4

    Educators and IP: Protecting the Magic You Create

    Educators, coaches, and mentors are creating valuable intellectual property every day—but too often they don't recognize, name, or protect it. In this powerful conversation, Kary Oberbrunner and Tunji Adebayo explore why the frameworks, lessons, stories, and systems you create are part of your legacy—and how failing to protect them can mean losing ownership of your own brilliance. Discover the power of framing, naming, and stewarding your ideas so you can champion your work, create greater impact, and ensure your "magic" doesn't get lost, copied, or forgotten. Because if it's valuable enough to question, it's valuable enough to protect. PROTECT your first idea FREE ► https://instantip.app/

    Educators and IP: Protecting the Magic You Create
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The Most Valuable Companies in the World Leverage a Powerful Secret. Do you? The majority of entrepreneurs don’t think they have any intellectual property. Truth is, they just don’t know how to find it. The few who do, don’t know how to protect it. Over 90% of your company’s value is linked to your IP. Unless you value your IP, your clients, competitors, and collaborators won’t truly value you. Kary Oberbrunner and Katherine Rubino team up to help you identify your ideas and protect them the fastest, easiest, and most effective way possible. Your Ideas are Valuable. Start Protecting Them Today. This podcast is sponsored by Instant IP and Wiggin(x).

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