Igniting Souls Podcast with Kary Oberbrunner

Kary Oberbrunner
  • 5.0 (140)
  • Business
  • Updated Biweekly

The Most Valuable Companies in the World Leverage a Powerful Secret. Do you? The majority of entrepreneurs don’t think they have any intellectual property. Truth is, they just don’t know how to find it. The few who do, don’t know how to protect it. Over 90% of your company’s value is linked to your IP. Unless you value your IP, your clients, competitors, and collaborators won’t truly value you. Kary Oberbrunner and Katherine Rubino team up to help you identify your ideas and protect them the fastest, easiest, and most effective way possible. Your Ideas are Valuable. Start Protecting Them Today. This podcast is sponsored by Instant IP and Wiggin(x).

  1. Aug 11

    Why I Trademarked My Name

    Trademarking your own name might sound like an act of ego. In reality, it can be an act of stewardship.In this episode, Kary Oberbrunner and intellectual property attorney Katie Rubino unpack why your name may be one of the most valuable pieces of intellectual property you own. Whether you are an entrepreneur, author, speaker, athlete, actor, artist, employee, or emerging creator, you are already building a reputation that carries recognition, trust, and economic value. You may not think of yourself as a brand, but the world increasingly does. And in the age of artificial intelligence, protecting that identity matters more than ever. AI systems are consuming human-created books, images, voices, ideas, and names at an unprecedented scale. Recent reports of AI companies purchasing physical books, removing their bindings, scanning them, and destroying them afterward reveal just how hungry these systems have become for human intellectual property. Your name is not just what people call you. It is connected to everything you create, teach, sell, endorse, and represent. In this conversation, Kary and Katie explore the difference between protecting your name and worshiping your name, why ordinary people possess far more IP than they realize, and what can happen when someone else begins profiting from the reputation you spent years building. Because protecting your name is not about believing you are better than everyone else.It is about ensuring no one else gets to become you. PROTECT your first idea FREE ► https://instantip.app/

    Why I Trademarked My Name

  2. Aug 4

    Educators and IP: Protecting the Magic You Create

    Educators, coaches, and mentors are creating valuable intellectual property every day—but too often they don't recognize, name, or protect it. In this powerful conversation, Kary Oberbrunner and Tunji Adebayo explore why the frameworks, lessons, stories, and systems you create are part of your legacy—and how failing to protect them can mean losing ownership of your own brilliance. Discover the power of framing, naming, and stewarding your ideas so you can champion your work, create greater impact, and ensure your "magic" doesn't get lost, copied, or forgotten. Because if it's valuable enough to question, it's valuable enough to protect. PROTECT your first idea FREE ► https://instantip.app/

    Educators and IP: Protecting the Magic You Create

  3. Jul 28

    Anthropic pays $1.5 Billion to Authors Including Me

    In this eye-opening episode, Kary Oberbrunner and Katie Rubino unpack the landmark copyright battle involving Anthropic, the growing risks of AI and intellectual property theft, and why creators must think differently about protecting what they create. They explore why you should protect before you promote, how AI can become both a powerful thinking partner and a potential liability, and why intellectual property may be the most overlooked asset in your business. From trademarks and patents to AI, business exits, licensing, and valuation, this conversation reveals how strategic IP protection can create a competitive advantage—and why the time to protect your ideas is before they become valuable to someone else. Protect your first idea free with Instant IP®.https://www.instantip.today/creator/

    Anthropic pays $1.5 Billion to Authors Including Me

  4. Jul 17

    AI Is Stealing From Creators. Here’s How to Fight Back

    AI is changing the creator economy forever. Videos, posts, podcasts, courses, artwork, music, scripts, newsletters, frameworks, photos, captions, and original ideas can now be copied, scraped, trained on, and repurposed faster than ever before. For creators, this creates both a massive opportunity and a massive risk.That is why Instant IP® is launching Protect the Creatorᴵᴾ, a new campaign designed to help creators document, timestamp, and protect their original work before it becomes someone else’s training data. In this episode, Kary Oberbrunner explains why intellectual property protection is no longer just for corporations, attorneys, inventors, or celebrities. In the age of AI, every creator needs to think differently about their ideas, their content, and their creative output. Instant IP® is offering creators a free IP credit so they can begin protecting valuable assets such as: VideosPodcastsCoursesPostsFrameworksArtworkMusicScriptsNewslettersBook conceptsPhotosCaptionsOriginal ideas AI did not just change how fast content can be created. AI changed how fast content can be copied. Protect the Creatorᴵᴾ helps creators document, timestamp, and protect their original work with blockchain-backed evidence before someone else profits from it. Your content is more than content.Your ideas are more than inspiration.Your creativity is intellectual property. Protect your first idea free with Instant IP®.https://www.instantip.today/creator/

    AI Is Stealing From Creators. Here’s How to Fight Back

  5. Jul 15

    AI Is Stealing Music. Here’s How Singers and Musicians Fight Back

    AI is changing the music industry forever. Songs, melodies, lyrics, vocal performances, demos, recordings, beats, arrangements, hooks, and even an artist’s voice can now be copied, scraped, trained on, and repurposed faster than ever before.For singers, songwriters, musicians, producers, and composers, that creates both a huge opportunity and a serious threat. That is why Instant IP® is launching Protect the Songᴵᴾ, a new campaign designed to help creators protect their songs, performances, and voices before AI trains on them without permission or compensation. In this episode, Kary Oberbrunner explains why music creators must begin thinking differently about ownership in the age of AI. Your songs are not just content. Your voice is not just data. Your performances, compositions, and recordings are valuable intellectual property. Instant IP® is offering a free IP credit to help singers and musicians begin protecting assets such as: Songs Lyrics Melodies Hooks Demos Recordings Vocal performances Voice identity Compositions Beats Arrangements Production concepts Live performance content Music brand assets AI did not just change how fast music can be created. AI changed how fast music can be copied. Protect the Songᴵᴾ helps creators document, timestamp, and protect their original work with blockchain-backed evidence before someone else profits from it. Your song is more than a file. Your voice is more than data. Your music is intellectual property. Protect your first idea free with Instant IP®.https://www.instantip.today/singer/

    AI Is Stealing Music. Here’s How Singers and Musicians Fight Back

  6. Jul 14

    Your Balance Sheet Is Missing Your Biggest Asset: The Power of Intellectual Property

    Intellectual property may be one of the most misunderstood drivers of business value. Most entrepreneurs think IP only means patents, trademarks, or copyrights, but the truth is much bigger. Your frameworks, methods, content, client processes, proprietary systems, brand assets, data, and trade secrets can all influence how investors, buyers, partners, and acquirers perceive your company. In this episode, Kary Oberbrunner and Katie Rubino unpack how IP impacts business valuation, seed rounds, investment conversations, and exit strategy. They also explore why a company’s most valuable assets often do not show up clearly on a traditional balance sheet, especially when that IP was created internally. Ahead of Kary’s upcoming appearance at Tom Wheelwright’s event, this conversation gives founders, authors, speakers, creators, and business owners a new lens for seeing their company: not merely as a service, product, or platform, but as an intellectual property engine. If you want to raise capital, attract strategic partners, increase enterprise value, or simply understand what your business is truly worth, this episode will help you begin finding, protecting, and leveraging the hidden IP already inside your company. PROTECT your first idea FREE ► https://instantip.app/

    Your Balance Sheet Is Missing Your Biggest Asset: The Power of Intellectual Property

  7. Jul 13

    AI Companies Are Getting Rich Off Artists. Here’s How Artists Fight Back

    AI is changing the art world forever. Paintings, illustrations, digital art, photography, designs, sketches, concepts, characters, styles, portfolios, and creative processes can now be scraped, copied, trained on, and repurposed at massive scale. For artists, this is not just a technology issue. It is an ownership issue.Many creators are discovering that their original work may be used to train AI models without permission, attribution, or compensation. The result is a world where artists create the value, but others can profit from it. That is why Instant IP® is launching Protect the Artᴵᴾ, a new campaign designed to help artists safeguard their creative work before AI trains on it, copies it, or repurposes it without permission. In this episode, Kary Oberbrunner explains why artists must begin thinking like intellectual property owners in the age of AI. Your artwork is not just content. Your style, concepts, collections, characters, and creative direction are valuable assets. Instant IP® is offering a free IP credit to help artists begin protecting work such as: Original artworkDigital illustrationsPaintingsPhotographySketchesDesign conceptsCharacter artCollectionsCreative stylesPortfoliosVisual worldsArtist statementsCourse materialsBehind-the-scenes processes AI did not just change how fast art can be created. AI changed how fast art can be copied. Protect the Artᴵᴾ helps creators document, timestamp, and protect their original work with blockchain-backed evidence before someone else profits from it. Your art is more than an image.Your style is more than inspiration.Your creative work is intellectual property.Protect your first idea free with Instant IP®.https://www.instantip.today/artist/

    AI Companies Are Getting Rich Off Artists. Here’s How Artists Fight Back

  8. Jul 10

    AI Is Stealing Nonprofit Ideas. Here’s How Mission-Driven Organizations Fight Back

    AI is not just scraping businesses, brands, authors, artists, and filmmakers. It is scraping nonprofit ideas too. Nonprofits, NGOs, ministries, foundations, and mission-driven organizations create valuable intellectual property every day. Their programs, curriculum, strategies, donor campaigns, training materials, frameworks, videos, grant language, impact models, and original content often become the engine behind their mission. But in the age of AI, that work can be copied, scraped, summarized, repurposed, and reused faster than ever before.That is why Instant IP® is launching Protect the Orgᴵᴾ, a new campaign created to help nonprofits and NGOs protect the original ideas that underpin their mission. In this episode, Kary Oberbrunner explains why nonprofit intellectual property matters, why mission-driven organizations are especially vulnerable, and how AI has changed the urgency around idea protection. Instant IP® is offering a free IP credit to NGOs and nonprofits so they can begin protecting valuable creative and strategic assets such as: ProgramsCurriculumTraining materialsFundraising campaignsDonor messagingGrant languageImpact modelsOriginal videosFrameworksProcessesBrand contentStrategic plans Nonprofits give their blood, sweat, and tears to make people’s lives better. But generosity should not mean vulnerability. Your mission deserves protection.Your programs deserve protection.Your content deserves protection.Your ideas are intellectual property. Protect the Orgᴵᴾ helps nonprofits document, timestamp, and protect their ideas with blockchain-backed evidence before those ideas are copied, scraped, or misused. Protect your first idea free with Instant IP®.https://www.instantip.today/giver/

    AI Is Stealing Nonprofit Ideas. Here’s How Mission-Driven Organizations Fight Back
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About

The Most Valuable Companies in the World Leverage a Powerful Secret. Do you? The majority of entrepreneurs don’t think they have any intellectual property. Truth is, they just don’t know how to find it. The few who do, don’t know how to protect it. Over 90% of your company’s value is linked to your IP. Unless you value your IP, your clients, competitors, and collaborators won’t truly value you. Kary Oberbrunner and Katherine Rubino team up to help you identify your ideas and protect them the fastest, easiest, and most effective way possible. Your Ideas are Valuable. Start Protecting Them Today. This podcast is sponsored by Instant IP and Wiggin(x).

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