Digital Minute – the latest digital marketing news and analysis

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From big announcements and algorithm changes through to emerging trends and tips, our bite-sized bulletins will keep you regularly up to date on the biggest developments in digital marketing. With every update, the experts from Stickyeyes will use their experience in SEO, PPC, content marketing, social media and PR to explain the impact that the big changes have on you and your brand. Find out more at http://www.stickyeyes.com/video

  1. 01/08/2019 ·  VIDEO

    Is Facebook entering the search advertising market? – Digital Minute 08/01/19

    Facebook has started testing search ads, as part of a new strategy to turn around its declining ad revenues. The social network is testing a new search advertising concept with a small number of advertisers in the automotive, ecommerce and retail sectors in the US and Canada. The concept involves inserting news feed ads into the search function of the site, although Facebook is being quiet on the specific details of how the model works. Facebook last trialled search ads in 2012, although the idea was shelved just a year later, and is looking for new advertising revenue sources as it faces competition from Google, Amazon and its other social media brand, Instagram.

  2. 11/27/2018 ·  VIDEO

    Is Google cutting down video and image carousels? – Digital Minute 27/11/18

    After investing heavily in promoting search carousels, Google appears to be cutting down the time that these search features appear. Data from two independent search software provides suggests that the Google has reduced the number of occasions that image and video carousels appear in the search results by as much as 30%. The development could have a major impact on the traffic of brands that have used these features as a way to secure prominent placements in the search engine results.

  3. 11/13/2018 ·  VIDEO

    Are video ads coming to Google Search? - Digital Minute 13/11/18

    Could brands soon start being able to promote their YouTube content as a Google search ad? That’s the question that has been raised after Google was spotted trialling a new approach to promoted video in the search results. In what appears to be a test involving a small number of film studios, movie trailers have been seen appearing in a carousel ad unit in Google search results. These ads include content hosted by YouTube, raising questions over whether brands will soon be able to promote their own YouTube content in Google’s search results pages.

  4. 10/30/2018 ·  VIDEO

    Google issues new page speed warnings - Digital Minute 30/10/18

    Digital Minute – the latest digital marketing news and analysis

  5. 10/16/2018 ·  VIDEO

    Why brands are moving Google ad budgets to Amazon – Digital Minute 16/10/18

    Some advertisers are moving more than half of their digital advertising spend into Amazon, according to a survey of leading advertising agency executives in the US. A survey by CNN found that many agencies were seeing clients move as much as 60% of their ad budgets away from mediums such as Google search, display and programmatic, and towards Amazon – lured by a more product-focused audience, better conversion rates and Amazon’s power as a “product search engine”.

  6. 10/02/2018 ·  VIDEO

    Google launches new content features at 20th birthday bash – Digital Minute 02/10/18

    Google used its 20th birthday celebrations to announce a number of new search marketing features, with a much stronger focus on the user search journey and the way in which users consume content as part of that journey. The biggest of the announcements was a number of features that will essentially see Google pre-empt the user journey for what it considers to be “high consideration” search queries, where multiple sub-topics may play an important role in the overall search journey.

  7. 09/18/2018 ·  VIDEO

    Responsive display ads to be rolled out to all Google advertisers - Digital Minute 18/09/18

    Google has announced it is rolling out responsive display ads as a default to all advertisers in the next few months. Customers will be able to upload up to 15 images, five headlines, five descriptions and five logos and then leave the rest to Google’s machine learning to deliver the most relevant, valuable ads across their inventory. Digital Minute takes a look at the new offering. Source: https://support.google.com/google-ads/answer/9131153

  8. 09/04/2018 ·  VIDEO

    Why Facebook is scrapping 5,000 ad targeting options – Digital Minute 04/09/18

    As Facebook continues its efforts to clean-up its platform, and lessen its capacity to be used in divisive and damaging ways, it has announced that around 5,000 of its advanced ad targeting options will be removed as it seeks to stamp out discriminatory ad targeting. The move comes after a series of scandals for Facebook, and follows specific complaints about certain advertisers using the platform to discriminate against certain audience segments. Digital Minute looks at what has changed, and what this could mean for social advertising strategy.

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About

From big announcements and algorithm changes through to emerging trends and tips, our bite-sized bulletins will keep you regularly up to date on the biggest developments in digital marketing. With every update, the experts from Stickyeyes will use their experience in SEO, PPC, content marketing, social media and PR to explain the impact that the big changes have on you and your brand. Find out more at http://www.stickyeyes.com/video

Information

  • Creator
    Stickyeyes
  • Years Active
    2014 - 2019
  • Episodes
    117
  • Rating
    Clean
  • Copyright
    © Stickyeyes (2016). All Rights Reserved. No part of this podcast or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of the author, unless otherwise indicated for stand-alone materials.
  • Show Website
    Digital Minute – the latest digital marketing news and analysis