The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

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Every week, Peggy Anne Salz of MobileGroove and Rob Woodbridge of UNTETHER.tv bring tips, tactics and techniques to best market your mobile application in a crowded, busy space. From funding to mobile ad networks to SMS and in-app messaging, we have you covered.

  1. 12/11/2014 ·  Video

    How app impact can make or break your mobile app

    Do you know what the true cost is of your app? Not the baked costs - labour, assets, distribution, marketing - those are easy and visible. The costs we are talking about are the subtle ones that have the biggest impact. Battery consumption, data consumption, processor consumption. They are killers when it comes to the cost of experience and need to be part of your equation when looking to build a successful app. Here's why you should be considering these as you build and refine your app.

  2. 12/04/2014 ·  Video

    How to use cross-promotion to increase mobile app installs

    Cross-promotion, which involves the practice of setting up apps that promote each other to their audiences, is a wonderful, free way to promote your app. In practice, app developers advertise each other’s apps via advertising placements within those apps. It’s a perfect approach for app developers on a tight budget, And, although there’s no real currency being exchanged between the app developers using this model, the app downloads this promotion strategy can drive are certainly money in the bank for your app business.   We dive deep into the concept or cross-promotion and also bring you a company that can help independent game developers start using this important app promotion tool.

  3. 11/26/2014 ·  Video

    Why privacy is a killer strategy or an app killer

    Privacy is an overused, under implemented strategy for mobile apps these days. There is a lot of talk but very little action. Companies that violate the privacy rights of their users will, at best, feel the wrath of their users and at worst suffer catastrophic (and perhaps business-threatening) outcomes. Think about the fury that UBER has met with recently. There is a drastic difference between having a privacy policy and living it for your users. Real brands understand the need to live by privacy - to defend it at all costs. Do you do this? Do you have a privacy-first approach to your users? Very few mobile app companies do - mostly because it is not easy to implement. Not easy to understand. Not. Easy.   This is the focus of this episode and offers up some great resources to help you set up your privacy-focused organization. This is critical in establishing a level of trust with your users. If you don't, you are leaving money on the table. Watch the episode to understand the impact of not thinking about privacy.

  4. 11/19/2014 ·  Video

    How to get your mobile app ready for the holidays

    Christmas is upon us and app developers have to move quickly in order to ensure they have a successful download season. Peggy is here to highlight a brand new ebook from Fiksu on techniques to implement right now so that the busiest app season of the year does not pass you by.

  5. 11/12/2014 ·  Video

    How Tango increased downloads of their mobile game Road Riot by 90%

    What is the difference between an app that has moderate downloads versus one that has incredible downloads? A large portion of that is the function of the app but, let's face it, there really hasn't been an app that has stood alone in its category so that is only a part of the reason. What about your icon? What about your advertising? How do those impact the number of downloads of the app? After watching this episode you will understand the impact it has - which is quite considerable if done right.

  6. 11/05/2014 ·  Video

    How to do PR for your mobile application on the cheap

    Success of an app relies on a number of factors including its purpose, the audience, the need and awareness. Each are important and each have been covered over our 20 episodes thus far. The focus today is on one key aspect of awareness - getting your app in front of the right media at the right time. For this, we turn to a new service called PressFriendly. Peggy explains the need for PR and how PressFriendly fills a gap that so needed filling for small and independent app developers around the world.

  7. 10/29/2014 ·  Video

    Beware of the silent app killer...

    So you've listened to your customers and built the greatest app that does exactly what they want. Kudos. You've also spent money marketing it, partnering properly and generated enough buzz to start the downloads and usage rolling. It seems that all is golden from this point forward, what could go wrong right?   Have you considered performance yet? What happens when your app crashes on launch or is slow to respond to data calls or doesn't take into consideration carrier load or wifi issues? It may not be your fault that all this happens but, in the eyes of your customer, it is 100% on you and the impact could be catastrophic.   Have no fear, Peggy is here to walk us through the things you should be doing to ensure this doesn't happen.

  8. 10/22/2014 ·  Video

    The most over looked revenue strategy for Android developers

    The goal of every app developer is to attract as many users as possible to their app. Which is why it's really important to explore - and enjoy the benefits of alternative app stores if you have an Android app. Why? Because - although the majority of app developers may view placement in Google Play as the best way to achieve mass market reach and distribution for their Android apps, the numbers — and news — tell a different story. The raft of companies out there running app stores as a huge part of their wider business strategy — from Amazon to Yandex, and Samsung to China's counterpart to Google, Baidu — should send a clear message to app developers that it is crucial to cast a wide net and think globally.   This episode highlights the reasons why it thinking beyond the borders of "mainstream" app stores is imperative and one of the most important strategies you can follow.

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About

Every week, Peggy Anne Salz of MobileGroove and Rob Woodbridge of UNTETHER.tv bring tips, tactics and techniques to best market your mobile application in a crowded, busy space. From funding to mobile ad networks to SMS and in-app messaging, we have you covered.

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