Interview Connections | The Leading Podcast Booking Agency

Jessica Rhodes

Welcome to Interview Connections! We’re the first-ever and leading podcast booking agency. The Interview Connections Podcast is the go-to show for coaches who want to turn podcast appearances into premium clients. Twelve years ago, in 2013, I started booking my dad (a business coach) as a guest on podcasts because I wanted to be a stay-at-home mom. Fast-forward to today and Interview Connections is a multi-seven-figure podcast booking agency. We’ve booked over 50,000 podcast interviews for more than 1000 coaches. What You’ll Learn on the Show How to position yourself as a high-value guest, craft compelling stories, and turn your visibility as a thought leader into leads and sales. Discover how being a podcast guest establishes you as an industry leader, creates a loyal audience, and opens doors to new opportunities. Hear from our top clients and guest experts who have scaled their businesses and landed significant opportunities through podcast guesting. Get behind-the-scenes insights from Interview Connections on how to pitch a podcast host and get booked on podcasts. Stay ahead of industry trends, including the rise of video podcasting, AI in podcasting, and how to maximize your ROI as a podcast guest. Who Should Listen? Coaches looking to grow their brand and generate leads Coaches who want to attract premium clients, gain more visibility and credibility Experts who want to become go-to voices in their industry How to Get the Most Out of the Show Subscribe & Listen to Every Episode Take Notes & Implement Share with Your Network Follow Interview Connections on Social Media – Stay connected on Instagram at https://www.instagram.com/interviewconnections/ Book a call – If you want to be a guest on podcasts, we can help! Visit https://interviewconnections.com/ to book a free consult.

  1. 1D AGO

    The 4 G’s of Magnetic Social Selling with Andrea Engstrom

    Andrea Engstrom is the founder of BOLD Mastermind, the author of Bold Confidence, and the host of the Andrea Engstrom Show. Her mission is to help women entrepreneurs gain clarity, confidence, and powerful connections so they can build thriving businesses and lives on their own terms. She specializes in guiding women to turn their expertise into high-value coaching programs that generate significant income while supporting freedom, fulfillment, and intentional lifestyles. But this episode started with something that made me laugh… Andrea shared that she received my marketing texts three times a week for 13 months before signing up to work with Interview Connections — and she never unsubscribed. Why? Because she knew the timing would come. That story turned into a powerful conversation about: • Why consistent follow-up is NOT annoying when done with integrity • How nurturing your list builds long-term revenue • The power of podcast guesting to create alignment and authority • And why coaches have a responsibility to share their message Andrea’s Origin Story: From Real Estate to $134K in 90 DaysAndrea didn’t stumble into coaching. She built a six-figure income in real estate investing after being inspired by a podcast interview. Later, after hearing Amy Porterfield say “bet on yourself” on The Ed Mylett Show, Andrea walked away from a six-figure position to launch her own coaching program. In her first: • 6 weeks → $63,000 in sales • 90 days → $134,000 in sales • 2 years → Her first million And she did it organically. The 4 G’s of Magnetic Social SellingAndrea shares the exact messaging framework that helped her scale from $50K months to $100K months without feeling spammy in the DMs. Here are the 4 G’s: Gratitude – Thank them for engaging.Genuine Compliment – Notice something real about them.Good Question – Keep it simple. Open conversation.Gift – Offer value before asking for anything. No pitching. No weird energy. Just real conversation that naturally leads to opportunity. Client Acquisition Strategy for CoachesAndrea breaks down her three primary lead generation strategies: • Workshops (low-barrier, high-conversion events) • A strategically built Facebook group • Social engagement turned into conversations And we dive into something I talk about constantly: If you don’t have a conversion strategy after someone discovers you on a podcast… you’re leaving money on the table. Workshops. Masterclasses. Salons. Live trainings. People need time with you before they buy. Team, Authority & Working Only 3 Days a WeekAndrea now works just three days per week and structures her calendar around only high-value activities: • Sales • Coaching • Strategic visibility (like podcast guesting) She shares how she built a small but powerful team to support: • CRM and automation • Marketing and copy • Appointment setting • Client experience And how authoritative positioning (like booking through an assistant) increases conversions. Why Podcast Guesting WorksOne of the biggest takeaways? It wasn’t one of my solo episodes that sealed the deal for Andrea — it was hearing me guest on someone else’s podcast. That conversation created...

    27 min
  2. FEB 10

    Why Knowing Your Numbers Is the Fastest Way to Grow Your Coaching Business with Scarlett Stanhope

    In today’s episode, Jessica sits down with longtime Interview Connections client Scarlett Stanhope, also known as The Biz Hippie, a money and abundance coach who helps coaches and entrepreneurs transform their relationship with money so they can fully support themselves doing work they love. Scarlett shares how she pivoted from general life coaching into abundance and money coaching after seeing how many coaches were leaking cash, avoiding their numbers, and operating from scarcity. With a background in accounting and finance combined with deep mindset work, Scarlett brings her clients a blend of strategy and energetics to building sustainable coaching businesses. Together, Jessica and Scarlett unpack why scarcity energy can quietly repel clients, how avoiding your finances gives money control over your life, and why stepping into “legit business owner energy” is essential if you want people to trust you with their money. They also dive into the tactical side of growth, including how to track your marketing metrics, why guessing doesn’t scale, and how Scarlett uses podcast guesting and in-person networking as her top client-generation strategies. If you’ve ever felt stressed checking your bank account, unsure what’s really happening in your business, or tempted to chase random marketing tactics instead of following your data, this episode is a must-listen. In This Episode, You’ll Learn:Why your relationship with money directly affects your ability to attract clientsHow scarcity energy can quietly sabotage conversionsWhat it really means to step into “legit business owner” identityWhy knowing your numbers calms fear and creates clarityHow to track marketing and sales metrics instead of shooting in the darkScarlett’s two most effective ways to get clientsHow podcast guesting fits into a sustainable growth strategyWhy tracking your time, energy, and money together leads to smarter decisionsThe difference between guessing and scalingHow to plan for cash flow instead of reacting to financial stress Want to take your relationship with money to the next level? 👉 Discover your Money Mindset Type with Scarlett’s free quiz: thebizhippie.com/quiz 👉 Learn more about Scarlett’s signature program Empowered Abundance: thebizhippie.com/abundance Ready to get on podcasts? Book a discovery call at https://interviewconnections.com/consult

    24 min
  3. FEB 4

    How to Attract Coaching Clients From Your Podcast with Wendy McCallum

    Episode DescriptionWhat’s actually working for coaches in 2026 when it comes to client acquisition? In this episode, Jessica sits down with Wendy McCallum—former lawyer turned business coach and founder of the Business Building Bootcamp—to unpack how Wendy has built a thriving coaching business for more than 15 years… and why she’s doubling down on podcasts, conversations, and human-first marketing. Wendy shares: Why she still uses the same “old-school” strategies she relied on in the early daysHow her podcast became her top-of-funnel growth engineThe one-to-many “open house” strategy that converts listeners into clientsHow SEO and blogging quietly drive new leads every weekWhy AI search tools like ChatGPT are now sending clients her wayAnd how coaches can grow without forcing themselves into marketing that feels misaligned If you’re a coach in your first five years—or simply tired of chasing shiny marketing tactics—this conversation is a must-listen. What You’ll Learn in This EpisodeWhy relationship-driven marketing is making a comebackHow Wendy structures her Business Building Bootcamp and open housesThe real role podcasts play in building trust and authorityHow to choose podcast topics your ideal clients are already searching forSimple SEO strategies that compound over timeWhy voice notes, Looms, and personal outreach outperform automation for many coachesThe importance of finding a marketing strategy that actually brings you joy Resources & Links MentionedWendy’s Website: https://wendymccallum.comBusiness Building Bootcamp Info: http://wendymccallum.com/bbbWendy’s Podcast: The Coaching Edge Loved This Episode?If you enjoyed this behind-the-scenes look at how real coaches are growing their businesses, subscribe to the podcast and leave a review—it helps more coaches discover these conversations. And don’t forget to share this episode with a fellow coach who’s rethinking their marketing strategy in 2026!

    28 min
  4. JAN 29

    Turning Long-Form Content Into Dream Coaching Clients with Lynette Young

    What really turns listeners into clients? In this episode, Jessica sits down with longtime entrepreneur, SaaS founder, author, and podcasting OG Lynette Young to unpack exactly how she attracts high-quality coaching clients through podcasting, storytelling, and consistent long-form content—especially while navigating a major business shift. Lynette is the creator of the 7 Seas Framework, a cyclical model for the stages of business growth she has refined since 1999. She is also the host of The Entrepreneur’s Voyage podcast and one of the earliest podcasters in the iTunes directory, landing six figures in sponsorships before most people even knew what podcasting was. Together, Jessica and Lynette dive into: How Lynette is reinventing her business while expanding from SaaS into coaching and consultingWhy podcasting beats short-form content for deep trust and authorityThe importance of consistency and keeping promises to your audienceHow sharing your “messy middle” activates buyers already in your worldWhy storytelling attracts the right clients and repels the wrong onesLynette’s strategy for using multiple podcast formats and fast publishing cadencesTurning your existing audience into your best source of new clientsWhat type of entrepreneur Lynette works best withHow vulnerability and real-time sharing build credibility, not weaken it This episode is a must-listen for coaches, consultants, and entrepreneurs who feel stuck, are navigating change, or want a more authentic way to grow their client base through podcasting. Connect With Lynette Visit 7seasvoyage.com to explore: The Entrepreneur’s Voyage podcastLynette’s articles and resourcesHer new course, Entrepreneur’s Quick StartA 30-day emergency business triage for entrepreneurs who need to stabilize revenue fast Ready to Get Booked on Podcasts? If you are ready to turn podcast interviews into real clients, head to interviewconnections.com and book a discovery call. Jessica and her team would love to help you get in front of the right audiences and grow your business through podcast guesting.

    28 min
  5. JAN 21

    Turning Automated DMs into Dream Coaching Clients with Laura Wright

    In this episode of the Interview Connections podcast, Jessica sits down with Laura Wright to unpack the power of podcasting both as a guest and a host, for growing a coaching business. Laura shares her insights on how she's using podcast interviews to build her list of prospective clients and expand her mastermind programs. Who is Laura? Laura A. Wright is a coach and business consultant who transforms overworked and underpaid business women into seven-figure empire builders by creating structure in their business and showing them how to completely reframe how they think about their business model. In the past 20 years, Laura has closed over $43 million in sales, sold over $47 million worth of goods and services, helped 4,800 artists sell tens of thousands of dollars worth of work, sold and filled multi-million dollar events and turned over 6-figure profits in real estate. She is the founder of EPIC at sales and is responsible for over 200 women reaching their fullest income. Laura believes that when smart women hold true wealth, that is how we change the world. She is committed to helping brilliant-minded women who have amazing service to give to the world understand how to do it in a way that has them at their highest potential and making the most amount of money. Her big desire is for women to create their own economy. Tune in for a lively conversation that covers not only the strategy behind leveraging podcasts for lead generation but also the art of making a sales pitch feel natural and inviting. If you’ve ever wondered how to convert listeners into clients without the sleaze factor, Laura has some gems to share. Don't miss it! Links: Laura’s LinkedIn: https://www.linkedin.com/in/epicatsales/ Laura’s website and free book: https://epicatsales.com Laura's quiz: epicatsales.com/quiz Ready to turn podcast interviews into dream coaching clients? Go to https://interviewconnections.com/

    22 min
4.8
out of 5
71 Ratings

About

Welcome to Interview Connections! We’re the first-ever and leading podcast booking agency. The Interview Connections Podcast is the go-to show for coaches who want to turn podcast appearances into premium clients. Twelve years ago, in 2013, I started booking my dad (a business coach) as a guest on podcasts because I wanted to be a stay-at-home mom. Fast-forward to today and Interview Connections is a multi-seven-figure podcast booking agency. We’ve booked over 50,000 podcast interviews for more than 1000 coaches. What You’ll Learn on the Show How to position yourself as a high-value guest, craft compelling stories, and turn your visibility as a thought leader into leads and sales. Discover how being a podcast guest establishes you as an industry leader, creates a loyal audience, and opens doors to new opportunities. Hear from our top clients and guest experts who have scaled their businesses and landed significant opportunities through podcast guesting. Get behind-the-scenes insights from Interview Connections on how to pitch a podcast host and get booked on podcasts. Stay ahead of industry trends, including the rise of video podcasting, AI in podcasting, and how to maximize your ROI as a podcast guest. Who Should Listen? Coaches looking to grow their brand and generate leads Coaches who want to attract premium clients, gain more visibility and credibility Experts who want to become go-to voices in their industry How to Get the Most Out of the Show Subscribe & Listen to Every Episode Take Notes & Implement Share with Your Network Follow Interview Connections on Social Media – Stay connected on Instagram at https://www.instagram.com/interviewconnections/ Book a call – If you want to be a guest on podcasts, we can help! Visit https://interviewconnections.com/ to book a free consult.